Author: Iraq commander
2019 Guangzhou Motor Show is in full swing, the major car firms are hoping to Guangzhou auto show “Last Stand” sprint year-end target. In fact, it gives the impression that the show this year and previous years is not so hot. Can also be seen from the number of show cars, according to statistics, the total number of this show as a show car 1050, a slight contraction last year.
However, although do not look so hot, but whether it is traditional or new car prices force companies to build cars stand still full of people. Among the many booths this year’s Nissan booth is actually more attractive. Although no new production models released, but to create an exclusive brand experience space – the official launch of the Nissan Chi Heng cities, equally compelling.
Nissan Chi Heng urban interpretation of the brand concept
Nissan Chi Heng cities depths with the consumer’s life scenes, and by Chi Heng Driving, Chi energy supply station, ITES riding line, shadow space Chi, Chi Heng perception assistant, wise vision, Chi Chi consultants and partners experience the eight devices offer consumers a series of fun and interactive technology.
In fact, we thought at media day will be busy with reports of a new car, but the area does attract a lot of media to experience. In the subsequent public day, presumably to experience consumers are also many. Of course, it does also and Nissan built a “people middot; car middot; life” concept coincide.
After the conference, the vice president of Dongfeng Motor Co., Ltd., general manager of Dongfeng Nissan Passenger Vehicle Company Anthony middot; Base Si and deputy general manager of Dongfeng Nissan Motor Sales Co., Ltd. Zhangji Hui accepted the media interview.
During the visit, Anthony middot; Base Si told the media that “based on customer-oriented concept, we are doing all decision-making time, are based on the customer’s perspective to consider the issue we dig the whole value chain. customer contacts, reintegration all of these factors, the line process China landing, we were able detailed interpretation to the customer what is Nissan Chi Heng at the last Nissan wisdom, eventually using technology embodied in the car’s body, to allow the car to become customers life part of the finalInterpretation of people middot; car middot; philosophy of life. “
Nissan Chi Heng actually has three pillars, namely smart driving, smart power and smart interconnected in intelligent driving regard to ProPILOT ultra-intellectual drive system, landing as the beginning of the the progressive realization of the automatic driving technology evolution in 2020, will have three models Nissan models equipped ProPILOT super intellectual drive;. to 2021, will be based on the original ProPILOT ultra-intellectual drive technology on the completion of a new round of technology upgrades; as of 2023 It will achieve its full ProPILOT cars equipped with ultra-intellectual drive system-level models equipped with the proportion of 70 percentage entered a new era autopilot future, e-pedal pedal integrated intelligent control technology will also be introduced to China.
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smart power, the last year based on Nissan 70 years of electric technology accumulation, Sylphy middot;. pure electric equipped with a global leader in EV technology landing in China in the future, Nissan advanced e-pOWER and other power technology will come into China market, promote clean and efficient conversion and use of energy for consumers and more exciting driving experience.
intelligent interconnect, the current Nissan all the main Type network has been completed with the layout, the car industry’s fastest speed networking platform to exceed 11 million subscribers in the future, comply with “Net-linking” of industry trends, Nissan will achieve iterative upgrade vehicles with the system per year for consumers digital services seamlessly connected.
product is still the development of pillar
before the Guangzhou Motor show opening day, Nissan delivered 2019 of one million cars It is worth noting that, in the context of the automobile market continued downward, the date in 2018 compared to 5 days in advance, and compared to 2017 to reach 15 days in advance. support Nissan has made this achievement is Huan competitive products the new end of last year the seventh generation Nissan Teana listed, the fourteenth-generation Sylphy listed on July 16 this year, as the production of its two most Dongfeng Nissan to take the amount of star products, their role is self-evident. in just the past October sales of 10,130 units sounds of nature, while xuanyi sales reached 42,568 units.
It is noteworthy that, in this show, SUV is still the focus of consumer models, Dongfeng Nissan in this area is still very voice. From fresh-off to Loulan, attention each product are high. However, next year is still the face of pressures diminished SUV market, but also the media interest in the Nissan next year is how to consider.
Zhangji Hui expressed, “From the end of Loulan to fresh off a total of five models, including a version of just six countries listed again way up, the market for next year either from the system, network or product, we all try to stretch, to do our preparation, if you want to restore the market next year, then, the big SUV will come out. “
a solid foundation restructuring and adjustments to fit the market
in fact, there is a phenomenon of this show is that you can see more and more traditional car prices are in transition, many auto companies from traditional manufacturing enterprises into a technology company . The response to this trend, in fact, Nissan has plans of his own.
as a limited whole east part of “TRIPLE ONE” long-term plan, Nissan is the role of the production car, the car sales market to ultimately meet customer needs, allows customers to enjoy a better life. This is a foundation, the foundation is not going to make a change. On the other hand depends on the market trend is the transition from today’s perspective of their business models to make some adjustments in order to fit the market in transition.
Anthony middot; Base Si said, “We do not want your business to do the transformation and restructuring of the industry, we are actually going to lay a solid foundation of itself, At the same time look at this market in transition, to fit the market in transition, to make some adjustments. “
can say whether it is considering to start Nissan Chi Heng of the city, the upgrading of products, or transformation, Nissan is already in the meet market demand to do with the change. Despite the pressure faced by Chinese auto market in 2020 it is still great, but Nissan believes the battle do not fight unprepared.