SUV market has been the most intense competition in the Chinese market, but also its own brand with joint venture brand direct competition the most obvious. 1–8 Yuefen, SUV cumulative sales of China’s auto market to 5.088 million, down 9.6 percentage year on year. In fact, from 1–8 Yuefen ago SUV sales 15 models, up to 11 models of sales performance are better than the market’s overall performance, only a decline of 4 models, higher than the overall market decline.
Hover H6 win, after the replacement, the market performance is worth looking forward to
Haval H6 is China’s best-selling compact SUV, and has won the first for many years. But this year, subject to Chang’an CS75, Ji Libo more competitive and more serious. In fact, Chang’an CS75 and CS75 is currently CS75PLUS two cars sales. Jili Bo Bo is more and more the PRO Bo two-car sales. CS75 and Bo in the further escalation of the product, after the introduction of modified models, sales and other independent brands also widened the gap.
Hover H6 recently completed a new generation, after generation of the Great Wall in size using the latest module children platform, the new platform models further increases and a stronger sense of science and technology in the interior. I think H6 after generation, product strength again from beyond the terms of the CS75 and Bo. H6 will continue to defend its competitive advantage in the SUV market.
Tiguan L sales fell the most serious
Tiguan L decline in sales is very obvious, 2019 1 August sales of 113,062 in 2020 fell by 32.5 percentage. L fell Tiguan reasons are multi-faceted. First of all, last year, when the old transit concept has not been discontinued, old and new Tiguan sales under one roof. But in June last year due to the country’s five or six transition countries. State five models not on the card, plus the way Yue replacing the old Tiguan compact car positioning, so have the old Tiguan discontinued.
The second reason is L while positioning Tiguan SUV medium-sized, compact SUV is longer wheelbase, into a medium-sized SUV. Therefore, from the said body size, compared to Kwun Road, Highlander, the original ecology of these mid-sized SUV, and there is not much advantage.
The third probe after the FAW Volkswagen Yue listed, and L generated Tiguan competition. And after the probe Yue is listed models, optimized for L shortcomings Tiguan. Tiguan groove L max point is the issue of security, the use of the vehicle Tiguan L 75 percent high-strength steel. Yue the probe vehicle 86 percent using high strength steel. Therefore, the performance in terms of safety and better.
The fourth reason is that the Tiguan L security issues, and in the study of crash test mediator, L Tiguan’s performance is poor, the materials used in the body, and the minds of consumers. ” Ashkenazi “a far cry from the image of security. These are the causes of poor sales of the Tiguan L.
and other models, such as the X-Trail, Qashqai, mainly due to the old models, the new generation is facing. The Tiguan L is just completed mid-term facelift soon, in fact, is not an old car. Remember the previous generation Tiguan listed, once increase sales, the passage of time in the Chinese market, and now the Chinese market, too many competing models, individual models are terrific. Tiguan L product competitiveness, it is not so strong.