Hyundai Motor in September 15 announced a new Hyundai Tucson.
When it comes to Hyundai Tucson, it was born of history can be traced back in the 1990s, the time of its birth, or even earlier than the Toyota RAV4, can be seen as one of the fathers of urban SUV.
After the release of new models, on its design also attracted a lot of attention. Because we are from the new Tucson saw a different design. And this generation Tucson, Hyundai and Kia also adopted new i-GMP platform, the new platform, new styling let this car concern.
Recently, Lee Sang Ye, vice president of Hyundai Motor design, accepted the media interview, talked about some of the design Tucson.
about Lee Sang Ye, his resume is quite rich, he is the most powerful South Korean car designer, in 1999, joined General Motors, to participate in the fifth generation Kemai Luo is the “Transformers 1” Hornet the design of. Also in GM’s also involved in the Cadillac, Buick Chevrolet models such as a lot of design work.
joined the Volkswagen Audi studio in 2010, but the studio is located in California, and is headquartered in Germany. 2013 joined Bentley, became chief exterior designer, led the Bentley car design concepts, concern. Return to the motherland in 2016, he joined Hyundai Motor, Hyundai Motor to become vice president of design, to re-establish a modern car new design concept after joining the modern.
[1] A reporter asked: Do you intend to Tucson by design, convey a what impression?
When a reporter asked, by going to Tucson to show how the image of a time. Lee Sang Ye’s answer is that Tucson is a global car, wanted to establish a “strong” brand personality through Tucson. Tucson compact SUV market, which is the world’s most important market segment, but also the modern car sales is very high, very high degree of concern models, and wanted to show through the design of Hyundai’s strong brand character.
because consumers buy a car, they often take a lot of models are compared, and a whole new generationTucson must give consumers a strong visual impact at first glance, and allowing consumers to join their alternative models, so trying to Tucson unique design gives a solid impression.
[2] The reporter asked: Some people say that Tucson grille like “teeth” how do you see?
on the grille, Lee Sang Ye’s answer is that the non-intentional designed so we just figured excellent core design to enhance the car’s sense of contour lines to show the car. Headlight, the natural extension of the network, integration. In order to show the design features of Tucson.
[3] A reporter asked: Tucson N series design what is the difference?
N series is a modern, high-performance car series models, like the BMW M division, Mercedes-Benz as the AMG, currently flying a modern car’s already thinking N, i30N, N will be released next Tucson, Tucson on N series, Lee Sang Ye said its design will be more aggressive, more like a number of concept cars.
[4] A reporter asked: headlights on, whether it will apply in other modern cars?
a whole new generation Tucson used the “hidden” headlights, its headlights and grille of integration. Tucson is the most characteristic place. About headlights, Lee Sang Ye said that in the future if we find that there is a special car headlights, then it must be a modern car. Lights is a very important part of car design. It can show good brand image, like the BMW angel eye headlights and matrix as Audi, Hyundai to show the future is hidden headlamps.
[5] A reporter asked: the new Tucson, why are there so many angular design?
On this issue, Lee Sang Ye’s answer is that this design is inspired from Picasso’s structure, cubism style. In simple terms is the use of geometric patterns to produce three-dimensional effect, from now on, Hyundai want to show consumers a more innovative, more youthful brand image. Therefore, using this design.
[6] The reporter asked: What are the future expectations of modern car design?
As the modern car is different from other brands, each car of the modern car design is different, not the set of her design, and therefore work in modern car is a big challenge. For each model needs to develop new modeling carried out in the future our focus is to continue to maintain the “modern look”, and highlight each car, different personalities and characteristics.