Author: Song Yuting
how to get consumers is that all car manufacturers continue doing a task.
When the pole star (Polestar) officially announced the pole star 2 (Polestar 2) first edition of the final retail price in China for 418,000 yuan, this Volvo Group and Zhejiang Geely Holding Group, jointly owned high the performance of electric brands to domestic consumers to produce a perfect answer.
coordinated global pricing, free optional accessories
polar Star as a corporate conscience, in order to allow Chinese consumers to enjoy global synchronized pricing and configuration, based not only on global pricing policy coordination for adjusting the price of a new car, ordered its first edition models users will also enjoy free access to two optional packages pioneer luxury suite or smart drive kit.
where pioneer luxury package includes a panoramic glass sunroof, dot-matrix LED headlamps, WeaveTech interior materials, Harman Kardon and many other luxury high-end audio technology configuration; smart drive kit, containing automatic driver assistance systems, advanced parking assist system, 360-degree panoramic cameras, a number of intelligent drive technology configuration. No matter which one are full of sincerity.
Previously, the pole star 2 has announced a 46-million price too, after careful consideration, the pole star coordinated global pricing should think, to most Chinese consumers a good benefits, so the final retail price will be given to 418,000 yuan. Because the pole star believes that the only way to better serve Chinese customers.
Moreover, in order to maximize the brand to show sincerity, the pole star as the first users of version The second surprise – the contents of “optional packages” in rich value, the value of each set in about three between -4 million, genuineness do it “so that customers peace of mind worry-free” service vision, filling the maker style.
details the success
President
Polestar China, Wuzhen Hao once said: “Think globally, China has tremendous talent and the advantages of resources, the pole star hopes to establish itself in China, and co-leading global resources and technology to promote and upgrade Made in China.” [ 123]
and the pole star Polaris 2 is the high-performance brand to launch electric cars in paragraph 2, and the most fitting of a Chinese consumer purchase habits, its performance, color value, quality, materials, style and other aspects of a comprehensive online.
appearance, the pole star 2 uses a unique five-door fastback styling, implanted Polestar unique design, minimalist design language to show the beauty of the avant-garde pioneer and blend. Car body without the use of chrome trim decorated, full outline of its seamless, subvert the traditional classification, full of unique personality, a perfect interpretation of the essence of the minimalist aesthetic design.
as a performance car, the pole star 2, with its 300 kilowatts, 660 Nm all-wheel drive and an integrated powerful driving force in the electric transmission system by default, It enables rapid acceleration one hundred kilometers less than 5 seconds. The “Fast and Furious” driving sense of co-existence, the pole star 2 different.
aspects of intelligent network-linked, pole star 2 Standard Edition car equipped Android Android Automotive OS. As one of the world’s first car equipped with the system, 2 pole star can download the full set of APP, these services also include Google Assistant, Google Maps and Google stores and other advanced applications, intelligent voice recognition also goes without saying, fully open the Polar Star 2 “interaction of people and vehicles,” a new era.
As can be seen, the pole star 2 with adequate preparation and full of confidence coming to the Chinese market. Polar Star can also be seen on the Chinese market from price to product strength, all user-weight, user-psychological view, so that the real “pure, pioneer, high-performance.”
2 pole star, the future can be expected.