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2019 Guangzhou Auto Show: FAW Toyota strategic decision to market the content group’s visit

[ Juxun Wang reported ] on the Guangzhou auto show, FAW Toyota to bring its variety of TNGA models debut, which put a whole new generation RAV4 Wing, the 12th generation Corolla, Avalon, are all recent heavy vehicle market, the lineup is very strong, and in the remainder of the exhibition, general manager of FAW Toyota Motor sales Co., Ltd. Mr. Tian Qing long and FAW Toyota Motor sales Co., Ltd. Deputy General Manager Mizutani Ya Weathers also gave an interview to the media, the following is an interview with content.

Reporter: good field overall, I am from Chongqing Rail Transit TV Chen Bo sail this year, FAW Toyota’s sales trend is better, I want to know about us now from there is much disparity complete the task? In addition, sales Avalon AVALON 2.0L petrol version, and whether the previously expected?

Tian Qing, a long time: Thank you media teacher FAW Toyota has been on care and support, I will answer this question. We all know 1–10 months, the passenger car market growth is the percentage of negative 10, while FAW Toyota 1–10 The approved sale of the figure is nearly sixty million, outperforming the broader market ten percentage points, 3.7 percentage share is, with last year compared share improved 0.5 points, it should be said that the performance of all models in the segment is still very good. According to our annual plan, to October 82 has been successfully completed percentage sales target, the target reached by the end of the year, when it should be said there is no suspense. More importantly, on the basis of the number of completed, our marketing quality is also good, so far dealership OTC stock no more than 0.7 weight percent, which means that in order to reduce inventory and other brands struggling to find ways to time, many of our dealerships are still little more than take the car, take a little effort and resources, this is a status quo.

Avalon AVALON 2.0L petrol version from October delivery point of view, particularly good user feedback, we recall our products this year after another on the market. March is the first spring Avalon AVALON version of the 2.5L gasoline engine and twin version on the market, but after a 2.0L petrol version launch, FAW Toyota’s flagship model into BClass car 199 800 -23.98 million price range.

for the entire Avalon AVALON models, I would say that the only two, first as a flagship model for it is the first model to enter under 200,000 . The second is a high-value service policy. Our Avalon AVALON series we all know is a four-year 100,000 km warranty and free maintenance free basis, and the hybrid battery 8-year 200,000 km warranty. In this way the value of one million high-value service policy, and only entered into within two hundred thousand cars equipped, so immediately after delivery has been recognized by consumers, sales in good condition at present, I believe that with the gradual release of production capacity, our full line of Avalon AVALON in the market should behave better. This year our sales target of 5.3 million units in the year to complete this task without problems, in particular hybrid, now PDI users have to wait for nearly two months, it should be said in the cold automobile market in the long, continuous waiting car should be rare, thank you.

Reporter: I am a reporter from the China Youth Daily, I have two questions to ask Mizutani total, the first Yize engine is our E FAW Toyota’s first electric car, What kind of strategic significance? The second is the automobile market in a state of winter sales, how you look at such a winter as well as what to expect and look forward to the future Chinese market? Thank you.

Masashi Mizutani: Thank you friends in the media busy schedule to attend the group’s visit FAW Toyota media event, just mentioned Yize E engine models in this year’s Shanghai Auto show starting in Guangzhou auto show this is again a high-profile debut. As we all know, as of 2020, Toyota’s global-oriented will be fully imported motorized vehicles, especially for China, a promising future market, it would be particularly valued. In this overall premise, we expect to formally guide Ruyi Ze E engine models in the next year.

of electric vehicles, including the Toyota camp current HEV, PHEV, FCEV, as well as the future of EV models, we will build such a Toyota electric vehicle technologyType camp. FAW Toyota’s overall vehicle inside the camp, Yize E engine models will play an important role. This product is based on the Toyota TNGA architecture building, maintaining traditional fuel based on dynamic performance and comfort, through the use of electric HEV cultivate core technology, with ldquo; reliability, safety, durability rdquo; advantage of the characteristics, as consumers different from the past travel experience. More detailed product information is temporarily can not be disclosed, please we look forward to.

Then I’ll answer the second question, that is, in 2019 the automotive market winter, FAW Toyota bucked reasons. The future of China’s auto consumption market has great potential, Chinese consumers have become more rational and mature, the overall increase in the proportion of car redemption will further enhance the purchasing power of consumers to upgrade. In TNGA architecture enabling, FAW Toyota every new product innovation have achieved four major areas: the unprecedented design, unprecedented innovation power, unprecedented driving pleasure, the ultimate unprecedented security, and product evolution force again. Future, FAW Toyota will accelerate TNGA floor architecture, rich TNGA product serial architecture, at the same time to infiltrate all aspects of this concept to work, enhance the brand’s overall competitiveness. With the continuous import under FAW Toyota TNGA new models of architecture, we have taken a solid step toward TNGA upgrading the entire department. For 2020, we will further import more outstanding TNGA models will meet the diverse needs of consumers, to further enhance the quality of its research and development production sales. In addition, FAW Toyota always adhere to the customer first business philosophy, the ldquo; to really extremely rdquo; brand slogan, from pre-sales to after-sales, is committed to providing customers with the most satisfactory products and the most attentive service.

Reporter: I am a 58 car editor, just to see FAW Toyota RAV4 has just released a new wing to put orders breakthrough three million, the first to congratulate FAW Toyota has achieved such a result. I would like to field the total two questions, the first car is a core competitive advantage in terms of which the second is, what are we marketing strategies and financial policies on the car.

Tian Qing, a long time: The new RAV4 Rong put on the market after by consumers really support the car in TNGA-K platformLeapfrog development. The so-called TNGA-K is increased from compact car platform to the B-class car platform, which is its platform was developed on the Lexus ES, Avalon AVALON platform, so it’s driving feel and experience the feeling undoubtedly superior to competing products it’s performance is called Vivid. The so-called ldquo; shape rdquo; that is color value, look tough, bold appearance at first sight, and now color value that is justice, first of all look to impress people. The interior is elegant and comfortable look at it, also won the ldquo; Top Ten Ward interior rdquo; title, we look at its 10.1-inch screen, 2690mm wheelbase, plus some new material applications, including back-up space compartment 580L meet a variety of user travel scene, which is ldquo; shape rdquo; aspect.

ldquo; God rdquo; the most critical is how its inherent performance, above all the heart, its power system, which is equipped with a 2.5L hybrid Toyota first second-generation hybrid system, a tank of fuel one thousand kilometers, high power, low fuel consumption, so that both the 2.0L or 2.5L 2.5L including hybrid is indeed the sections are favored by consumers. Its ride handling and driving comfort has also been improved significantly, EPS curve assistant system, the turning radius of 5.5m, as well as bring some materials mute quiet nature, so it is particularly comfortable ride. More importantly, we are now increasingly focused on safety, our whole system comes standard TSS2.0 Toyota Chi-line security system, while it with our intelligent vehicle networking systems, whether remote diagnostics, theft or looting and so on, so that science and technology with you life, so I said it called Vivid. Precisely because of this, the order in short supply.

although in short supply, in order to repay the majority of consumers love, we are also equipped with a number of very good policy, summed up call three leapfrog, leapfrog called freedom, in fact, financial policy, we easily rent zero down payment mortgage products, flexible pay the balance due, the date for about 56 dollars, also less than two cups of coffee money, zero interest rates for two years, the maximum we could do that in the long five-year loan cycle consumers are free to choose according to their needs.

The second, called counterHui leapfrog, this set is a permutation of the set, we have subsidized the replacement is $ 8,000, you have to purchase there are five thousand dollars subsidies, both to enjoy the different.

A third called Friends of leapfrog leapfrog to extract double deluxe tour of Hokkaido awards also have the opportunity to referrals of friends or family, so that now the consumer to the dealership not to say that talking about the price of something, he the main problem is that before the Spring Festival can give the car to me. March Avalon AVALON listed, I say it is a fire in the winter automobile market this year, this winter Availability The new RAV4 wing put, no doubt FAW Toyota is the second fire in winter, thank you!

Reporter: I am from the media headlines today, I would like to ask Mizutani total, FAW Toyota now with a new TNGA-K Architecture platform, I would like to ask a specific delivery How? Thank you!

Mizutani Masashi: First, I look back at this year’s newly introduced several models, first listed in March of Corolla dual engine E + and Avalon AVALON, followed by our new 12th generation Corolla listed, and listed in October, the new RAV4 wing put, there is this summer’s law Will dual-engine VELLFIRE HYBRID. Including last year’s Yize IZOA, 2020, FAW Toyota accounted for 90 percentage of overall sales are TNGA models, so we’ll pass it two years to achieve a comprehensive reform and enhance product lineup will achieve driving performance, energy substantial reform performance, environmental performance.

for the next year in order to support a more TNGA we introduced a new car, the first two aspects of our improvement during the entire production line is a modified plant, and Toyota TNGA optimize the overall system architecture. This is the basis for our future support TNGA two new models introduced. Products under the framework TNGA unprecedented design, unprecedented innovation power, unprecedented driving pleasure, the ultimate unprecedented security, giving consumers unprecedented driving experience. TNGA future models under the framework will be more abundant. Stay tuned.

Reporter: Hello, I’m from a little info I have aA question for the total field this year, FAW Toyota ldquo; to really extremely rdquo; key to promoting the implementation of a year, would like to ask how this year has achieved results and repercussions?

Tian Qing, a long time: FAW Toyota made brand slogan called ldquo on the 15th anniversary of the establishment; to really extremely rdquo ;, review with you, ldquo; really rdquo; is really sincere, it is values. ldquo; very rdquo; is invisible in visible places we achieve the ultimate, is the question of methodology. This year we put ldquo; to really extremely rdquo; implementation of corporate brand to the customer experience. From the perspective of new car sales, we are hardware, software got an upgrade, we import hardware intelligent exhibition, sale conducted workshop transformation, the user experience more comfortable environment. No light hardware transformation, we are in the process, correspondence, etc., who have done some great improvement. Buying a car and the car in these areas are adequately take care of the consumer experience of pleasure. From this year, the results can be seen, the users of our brand reputation is getting better, it is advantageous to promote this year’s sales. Service and parts from the point of view, we are in the process of the car’s build 5Q service system (quick appointment, fast maintenance, rapid repair, sheet spray fast, fast relief), plus enjoy our housekeeper in the value chain upgrade aspects, in all aspects of car demand put forward for consumer products, so that everyone in the car to travel all the needs which have been a good experience and satisfaction. So these new vehicle sales and after-sales service, whether you are in a car or in part part of the car, further reflecting the morning ldquo; rdquo ;, extreme to really strengthen a better user experience.

only the first of this year, next year we landed channels in terms of user experience, customer satisfaction will be around to continue these are implemented first, thank you!

Reporter: Hello, I am a Daily News reporter, we proposed a face of Feng proposed a 2025 target millions of two-stage three-step, now feel this goal time span is still getting bigger, I would like to ask how the total field to advance thisaims?

Tian Qing, a long time: everyone for the next few years to determine the total vehicle market should be a consensus, should also volatility, will continue to negative growth or slight increase this trend, in short, has been a few years ago we bid farewell to the common experience of the golden years of double-digit growth in such a large environment. In such a case, FAW Toyota, with the support of both shareholders in the next two to three years, no matter how volatile the market, we want our brand and reputation, through our products and sales techniques to take the offensive, in attack solve our problems, enhance the channel and our own ability to attack, be implemented by two to three years to reach the level of one million sales of such a scale. So for such a goal, we have to do from 2020 all aspects of preparation and layout, many brands also completed by the end of the mission at the time of hard thinking, the more we focus on the next three years, focusing on 2020 how organizing writing, I began to do some intense schedule. Haoxiliantai, please look forward to. Thank you!

Reporter: I am the engine password reporter, I would like to ask the total field, as a responsible FAW Toyota joint venture enterprises, has spared no effort in terms of public I would like to ask in terms of FAW Toyota CSR What contribution?

Tian Qing, a long time: Indeed FAW Toyota since its inception in 2003, contributed to the community is committed to creating a responsible corporate citizen. In 2008 we began doing public ldquo; big hand little hand rdquo; such a child safety project has benefited more than 300,000 families. The second aspect is environmental protection, we work together to carry out the China Green Foundation ldquo; rdquo ;, Snow Leopard guardian of action for two years in a row, extending in east Tibet this year to the Qilian Mountains, snow leopards guard action that we provide strong support. Tencent also joint public platform called lofty ideals of the whole society, including our dealership investors, including our users are added to the environment, adding to the snow leopard guard action, the social repercussions are particularly good, we are very keen to join. The third related to education, we have 14 years to carry out ldquo; dream car rdquo; Global Children’s Painting Competition, the same time for the children left behind a ldquo; rdquo love the library; the project, which lasted for many years. For poor students we have ldquo; students Dream rdquo; this project is not just to provide him with material support, but the main thing is the guardian of their dreams. FAW Toyota has a feature to do public good, a public focus on innovation, we focus on the second long-term mechanism, continuing to carry out. You my friends, if you are interested in these three areas together we can join forces with doing together next year’s ldquo; rdquo ;, Snow Leopard guardian of action for next year ldquo; big hand little hand rdquo ;, including ldquo; rdquo love libraries; project, If there is willing to cooperate with us, all of us together to continue this work solidly to do so.

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