a blink of an eye, 2019 will soon pass. Although this year the auto industry downturn, but there are still nearly four hundred new models on the market, enough to make you Tiao. Among them, except for a few models to pay a satisfactory answer sales, the rest of the majority of the flat light.
but did not equal dull features, there are a few praised the car. As a result should have been a good student, but blew it last final exam. So why drop test? We look back at the year that praised the car.
Peugeot 508L, cars law life?
New 508, since the official Overseas FIG out, rave reviews. It uses frameless doors, hatchback tailgate, the new engine and gearbox, cool configuration, etc., inside and out have made changes and reform.
Although the introduction of 508 domestic, castration and borderless door hatchback door, but by lengthening and lower prices to make compensation. After the listing, once considered by many netizens Dongfeng Peugeot “savior.”
First, it caters to the Chinese people’s preferences, made longer space reached the top level, and thanks to chassis technology, driving comfort top;
second, actively updated powertrain technology, put on a new 1.8T and 8AT gearbox;
[ 123] third, as a mid-size sedan, the entry price to the beginning of 150,000, compared to the old 508 more attractive. And with the level of other brands joint venture vehicle, entry prices are generally higher than 2-3 million.
By all accounts, 508L are very sincere, it seems that the French really lowered the arrogant attitude. It stands to reason, there is no reason to fire it up.
but the reality is very cruel, 508L since listing in July the first month, Jinmai 294, the next nine, In October, it sold respectively 467 and 523, simply didNo breakthrough three-digit, really confusing.
There Yen worth it? There
it safe? High
comfort, okay? Good
price kind it? Kind
sales more than you? Much
This shows, 508L seems to apply with a “French cars rim is sin” curse. And other domestic sales of French cars, as dismal sales, why?
There are many reasons, but mainly two things:
First, the old section by word of mouth influences. A commodity like to open up a bigger market, word of mouth is a very important factor. There are hundred and fifty law of economics, refers to the around about every customer has more than 250 friends and family. That is to say, only to win a customer, will have a knock-on effect, well known Quartet, form and have a consumer group.
On the other hand, if the lost part of the customer, not just affect these people so simple, but spread to a much larger number of potential passengers.
Unfortunately, as far as I understand by the owners of some of the old section of around 508 of that, there have been 508 older high fuel consumption, difficult to repair case, while the 4S shops and manufacturers are no better Solution. This leads to the chance of them coming back very little, does not recommend a friend to buy cars Peugeot.
It also led to Peugeot’s sales is difficult to climb, if the customer is not much, it becomes a niche brand, public awareness is not high . Others look at this brand and they will be more careful.
Second, 508L are not particularly outstanding highlights. Although the above-508L is very good, but not what aspects in particular. When the low brand awareness of a car, before the general reputation, then force the product itself is very important.
For example, with the security configuration, the same level Chevrolet also has a similar function; space, not seenThan the same level of mainstream mid-size car is significantly larger; power technology, Honda, Toyota, Volkswagen is not bad, even on the range of options, Honda, Toyota, while providing fuel and hybrid version, there are a variety of different displacement and mass transfer school engine. In contrast, 508L only 1.6T and 1.8T two engines, seemed a bit simple.
Well, the biggest difference is radical exogenous 508L and interior design. But as a mid-size car, these consumers generally prefer a bit of moderation in the Chinese style, which is destined to meet the aesthetic 508L only a few people.
domestic XC40, or BBA incense
XC40 with unique, personalized, full of style design, with the main highlights of the Volvo safety, since new car after the overseas release, it was Chinese fans in hot pursuit. Coupled with the excellent performance of 01 leading grams of the same platform siblings, so that more people XC40 was introduced into China a little more anticipation.
but wait until after the XC40 really into China, performance was lower than expected.
First, the initial model is coming imported version, the higher the price, the sale of 32.18-41.18 million compared, with the level of BBA more attractive.
In addition to the heat and prerelease manufacturing outside Europe, imported XC40 no more highlights, in fact, its greatest significance is to pave the way for the back of the domestic version. Therefore, the more people look forward to the arrival of the domestic version, expect the price threshold can be greatly reduced.
However, the listing of domestic XC40, such as those who could make it down, 26.48-38.58 million and import version with very different, seem sincerity is not enough.
while driving down the price actually equipped with three-cylinder engine T3 models, while “triplex” is a “technology original sin”, regardless of the manufacturer to improve, how to emphasize the economy and efficiency, in the minds of consumers always found in the “jitter” defects. Therefore, the three-cylinder destined hard into the mainstream.
thatWhy get rid of T3 models, domestic T4 starting price is almost the same with imported, 318,800 started, only official guide price was cheaper than the imported version 3000 …… Listen up, made only cheaper than imported 3,000!
Also made what version did multiple configuration, only the more LED fog, 7 colors ambient lighting, automatic parking, heated front seats. This pricing strategy is basically identical lose voluntary market.
plus Volvo’s marketing has been problematic, often new car market shortly after a substantial discount, resulting in the potential customer think XC40 greater price cuts space, select Chibidaigou. In the process of waiting, and there have been more strong competitors appear, the potential customer was slowly drain away.
now offer domestic XC40 terminal almost 40,000, there is a certain upgrade on sales, sales increase to October 2002, it has changed in the past few months sustained level of one thousand top to bottom. But in the eyes of many potential passengers, the terminal price dropping and more space.
Toyota Will law, the same car in different life
tell you, “Will Law”, you may have inadvertently reaction, however, have to look at is what kind of Internet search cars, but to tell you, “Alpha”, you may suddenly realized, oh, is not that the fare king thing. Although different name, but in fact in addition to appearance package, in essence, they are a car, like the Corolla and Ralink relationship.
However, “in the same car in different life”, Alpha terminal sales to increase more than ten 10000-300000 dollars, and Will Act not only will not increase in many areas, and even concessions.
Why is that? This is the effect of the name brings. It is recognized for one thing, the name is often the first impression is the core, but also the beginning of the label of things.
such as mentioned Sicong, even if you have not seen him, I knew he was rich; such as Guo Degang, even if you have not had dinner with him, also knew he was talking about comic …… vehicles such as people, when a car’s name was spread after processing or hype, you might recognize itsWe know there is awareness of the label.
For example, from the Corolla, through various means of awareness, you probably know that it is one of the best selling car in the world, this prompted if you consider a 150,000 family cars from top to bottom, for reducing the cost of cognitive learning, it might give priority to.
Alpha instituted because of speculation and various information dissemination, spread your ear is full of information to fare increases, naturally you will default to buy this car must increase.
However, if the car had a new name, you know it’s just more of a sense of strangeness. Moreover, differences in shape, may also lead to different needs. It will look more like a modified method of MPV, while domestic love is only a few modifications.
In fact, Hong Kong and Macao, sales Weir law than Alpha, because look younger, like the conversion of these areas a lot of people.
Thus, for a new name, but also for a different style of modeling. If the car to a human, you see him, the beginning may not dare go near him because of the dual change, the strangeness stronger.
However, more and more people know the truth, such as in Shanghai, a few months ago asking my colleagues to Law Will not increase, but I recently purchased by a person intent, learned that nearly a month, Weir law has a 10,000 yuan to increase, but there are some areas to increase 3-5 million, indicating that more people have realized that it is another version of the Alpha.
AL Channel Summary
The above is my opinion praised the 2019 models, we see various reasons are not the same, 508L more by word of mouth and personal the design influence; Volvo XC40 because pricing missteps and poor marketing; Will Act as unfamiliar with a new name, and Ralink sold, but this is a reason Corolla.
of which draw a large audience because the price is not expensive, it was only XC40. So, we have independent judgment when buying a car, do not people cloudYiyun, who praised the “good car”, not necessarily not worth starting.