Shanghai June 3, 2021 / US News / – Recently, World Car Awards (WCA) published “2021 Global Automotive Industry Trend Report”. This report is based on Cision Insights (Cision is a parent company of PR Newswire) for more than 20 countries of 20 countries, which is designed to understand the trend of automotive industry from the perspective of media. This report excavated six insights and discovery, which expected a valuable reference to media and communication people in the automotive industry.
Trend 1: An important topic of the auto industry – Electricalization has become trend
Interviewed reporter agreed Pure electric car “is the world’s most popular automotive industry topic in 2021, and its importance has a significant increase in 2020.
Top topics with higher media attention are designed, safe, effective, and quality. At the same time, in the past six months, the media has declined relatively with the attention of automotive interiors, information entertainment systems and car network, but it is still a third-largest hot topic.
While synthetic fuels are not in the research report, they have not ranked among the hot topics in 2021, but in the past six months, the importance of this topic is the largest.
Trend 2: The topic of the most interesting selection in the automotive industry – emerging technology became focus
except for electrification Global Automobile Journalists also interested in the following new technologies and market trends:
Driving assistance system and automatic driving
car safety related Content
Trend 3: The importance of automotive industries grows in various markets in the world – China market is more important
[123 As the world’s second largest consumer market, in the past two years, car linesThe status of the industry is more important in the Chinese market, and the Indian market is followed.
Compared to some speculation of the importance of the automotive industry will decline, and the development center will be transferred to other industries, the automotive industry has significant increase in the importance of North America, Europe and the Japanese market.
Trend 4: The paradigm of electric mobile operation system – pure electric turning
Pure Electric Vehicle (BEV) is the most unlike power system in 2013, starting to become the most promising electric travel option in 2018.
Plugging hybrid (PHEV) technology is slowly fading out of people’s sight, but there are signs of recovery in 2021.
In the past five years, the performance of fuel cell vehicles (FCEV) is relatively stable, but there is no significant development trend.
Trend 5: The development prospect of future traffic travel energy – electrification, fossil fuel advantage is not
gasoline, diesel, etc. The fossil fuel advantage is not in, the carbon discharge tax, the global reducing carbon emissions, and the increase in consumer carbon footprints have weakened the fossil fuel as a prospect of future traffic travel energy.
While the battery is considered a first-time source of traffic travel, the experts still hold the hydrogen fuel and synthetic fuel, and the development of these two fuel tends to be stable.
Trend 6: Electric Travel Manufacturer Ranking – Geely Motor Beyond Mercedes – Mercedes
Geely Motor Group has Quietly became an electric car giant, ranked among the top five electric travel manufacturer, and exceeded German brand Mercedes-Benz, its own geometrical, extreme, polar star and Levc electric car Brand, exclusive pure electric car platform SEA, and strong electric car products under traditional brands such as Valvo, Geely and Emgrand boost have rising rankings.
Although it is slightly in 2021The trend, but Tesla is still ranked first electric travel service manufacturer, the Mass Group and Modern Motor Group followed.