century-old brand small car, Citroen is definitely one of them, born in 1919 in the Citroen brand this year celebrates its “hundredth birthday.” As a century-car brand, Citroen has a lot of fanatical fans worldwide, the brand also has one of the largest car collectors in the world.
(with FIG source network intrusion deleted)
[123 ]
review Citroen, people are no strangers to the brand, it can be said as one of the year’s third kind of classic car brand Citroen by the public in China. It is also one of the world’s oldest car prices layout of the Chinese market, the domestic market in the year hit a lot of myths. Of course, we have to admit that today’s Citroen did not that year’s market position, but the Chinese market is still most concerned about is the brand one of the most important markets. At this year’s Chengdu Motor Show, Dongfeng Citroen launched the “Homey care 2.0” brand new service promise, three bags full upgrade of the industry, and strive to provide customers with a more comfortable car experience.
Today, the Citroen brand in the world to promote 360deg; strategy, We committed in terms of products, services, customer experience 360deg; to create the industry benchmark for comfort. After commissioning two months, starting from November 22, “home-like care 2.0” brand new service promise Dongfeng Citroen 4S stores nationwide began formal operation.
dual-brand synergy shop as DPCA “meta” program another important action in the channel level landing, efforts to improve the profitability of dealers, to create a healthier and more efficient dealer network, to provide users with more convenient sales and after-sales service. It is understood that Dongfeng Peugeot Citroen will gradually promote the building of a dual-brand stores synergy between 2019 to 2022, within a period of time in the future, Single-brand stores and authorized dual-brand store will be a synergistic parallel, coexisting state.
Of course, bis brand synergy stores patterns are also considered in the industry relatively rare, for consumers are more concerned about is whether this co-brand shop model would authorize more than single-brand stores differ in service. To this end, Dongfeng Citroen brand through a theme of “Zhen true quality service” brand new service promises to let us dialysis this critical issue.
Before this, I was actually the product of DPCA quality and stringent quality checks have some understanding. After the implementation of dual-brand synergy shop, Dongfeng Peugeot Citroen Automobile introduced the eight commitments, other content, including:
as a “home-like care 2.0” one of the promises brand new service promise, Dongfeng Citroen to open an industry first, first proposed the “seven days can be returned,” the brand promise. In the quality control aspect, Dongfeng Citroen 1100 designed a number of OEMs test, which is comprised of 439 vehicle testing to cover a variety of conditions in the car throughout the life cycle. Dongfeng Citroen also a car made in the reliability of the different life cycle goals required to reach a new car without any failures, such as the new 3 years, 7 years, no durability / reliability risk, 15 years, no security risk standards.
stringent product quality, Citroen test vehicle enough to prove the amount invested. Only 2018 Citroen car license test application on more than 800; in order to enhance the reliability of the product after long-term use, Dongfeng Citroen to set up test standard far higher than the industry average. Like a door opening and closing, window lifters, OKLee endurance test car parts, wiper institutions, the number of tests Dongfeng Citroen design is 1.5-2 times the industry average. For example, door opening and closing durability test, Dongfeng Citroen to be 100,000 times, while the industry average of 50,000 times. Such stringent requirements are given to allow consumers to buy the highest quality products.
Citroen has been willing to put in the car out of sight, the core value of a car is often not the surface of things.
in the material, the client core material is characterized in claim product safety, volatile organic compounds and odor control, and this area happens to be the DPCA has always insisted on the idea. The car has hundreds of non-metallic materials, odor and volatile severity of the problem is self-evident, and this is one of the problems consumers want most concerned about. Dongfeng Citroen selected materials in the same pursuit of safety and environmental protection, high-quality materials will give to safety, health, environmental protection and other aspects of the vehicle in addition, while such an approach will undoubtedly greatly increase the cost of the product. For example, in order to reduce the VOC content of the air inside, interior materials Citroen strictly selected environmental material, PU foam or PP / PET fiber raw yarn producing environmentally friendly alternative recycled cotton wool mat. Although the cost of the cotton recovered than 20 percentage higher percentage -30, but can effectively reduce the formaldehyde content.
Of course, Citroen to do much more than this , Yat in days, for example, there are 24 key parts of the car using parts 1500MPa thermoforming steel, high-strength steel, the percentage is greater than 65, a large area of application of these materials, to ensure the full safety of the vehicle Citroen brand. In place of the invisible original capital in the short term it appears to run counter to this approach, but it is a summary of a century-old brand repairer experience, to better highlight a mature enterpriseConscience and sense of responsibility.
As experts in the field talking about it, “all high performance, safety materials, environmental protection materials applications, will lead to increase our production costs, but even so, in our product development and design requirements, still early heart does not change, adhere to the material used these conscience. “I said before, the car It has always been the highest tech civilian industry products, piling configuration approach naturally immediate, but the market matures, consumers are more concerned about the quality of the product itself, not superficial. The core work materials, product quality and brand of car service is located.