author | Lin Hua
to enter the Chinese market for 16 years, Dongfeng Honda CR-V cumulative sales of over 2 million units, accounting for 40 percent of the whole brand sales, worldwide cumulative sales have reached 11 million, a market segment well-deserved champion
into China since 2004 to date, 16 years, Dongfeng Honda CR-V cumulative sales of over two million, has reached global cumulative sales of 1100 million units. As a pioneer of urban SUV, Dongfeng Honda CR-V as such a strong car, even bucked the market trend in the automobile market is still harsh and cruel era, perhaps only able to beat its “own” the.
Hot reason
a car are many, such as: Technically not have the same level of benefits, or more fit the current car needs of consumers, the price also, or enough to attract consumers, while Dongfeng Honda CR-V secret of success, what is it? Let’s take a closer look.
technology-enabled, CR-V power new energy market
mentioned Honda, “buy the car engine to send” a famous classic popular, Dongfeng Honda’s most the best-selling compact SUV, CR-V advantages in power level are often amazed people.
L15B2 Earth Sleeper engine
First, CR-V earth dream mounted L15B2 petrol engine models, have the variable valve timing system , the ECU will driving engine operating conditions in real time adjusting valve timing of the intake valve according to the engine so as to enhance the output torque in the low speed, thereby enhancing the acceleration feeling at low speeds, while reducing fuel consumption.
Next in the hybrid field, Honda i-MMD hybrid technology, with the other brands hybrid dual motor vehicles that are not applied 40.6 percentage thermal efficiency 2.0L Atkinson cycle engine power unit, two electric motors one for power and the other for driving, this power unit was a three-time North Ward ten Best engines title.
However, careful people will find that in the new energy sectorField, and other enterprises develop plug-in hybrid vehicles or pure electric vehicle is different, CR-V and the Honda’s all models but the performance is very cautious.
However, in early 2020, Honda announced in a media conference that the plug-in hybrid system SPORT HYBRID e + will lead mounted on the CR-V model, will be Honda China introduced the first plug-in hybrid models.
SPORT HYBRID e + This plug hybrid system is based on the fact Honda SPORT HYBRID i-MMD hybrid system upgrade from the build, and has its Honda the B-class is equipped with Clarity pioneered this power system, had also industry speculation that this power system will be the first to carry on such class B Accord, but the official announcement will be the first to carry on the CR-V models, indeed, some Surprisingly.
So exactly why Honda SPORT HYBRID e + technology will be the first to carry the CR-V, rather than the other?
The reason is nothing more than three points:
(1) CR-V is Honda’s brand image representative of the history of the
for 25 years, the harvest global sales of 11 million units, will be sold almost one per minute CR-V, showing the degree of recognition of the people’s car. After the introduction of Dongfeng Honda CR-V in 2004, this car will create a precedent for urban SUV, SUV models have to make a new consumer awareness.
(2) has a huge user base
a model of sustainable ongoing development is inseparable from a solid user base, 16 years of development in China to obtain 200 million users support four generations of models of the change has been in the minds of consumers establish a reliable, secure values.
(3) increasing the rate of reputation and market acceptance lead
CR-V is based on a solid mass having a base plate and a strong influence, in the 2019 release of international brand cars hedge ratio report rankings, CR-V beatNissan X-Trail, Toyota RAV4 compact SUV gains Rong put hedge ratio championship.
Also in the introduction of the Honda SPORT HYBRID i-MMD hybrid system is the first to choose CR-V as a “vanguard” that has not been invested in North America took the lead in the introduction of the country, it has also become a domestic joint venture the brand’s first compact-class hybrid SUV, but also laid an important foundation for the upcoming plug-in hybrid models.
visible, both in the eyes of consumers or the identity of its leader, CR-V Honda is the importance of self-evident.
security, it is a bridge supporting consumer confidence
era in the development of the concept of Chinese auto consumers also maturing from Sentimental, a good quality of products not only have the hard core, security can not ignore.
In the eyes of Chinese consumers early years, Japanese brand cars have been labeled as unsafe label. However, with the introduction of the CR-V, we won the first C-NCAP history, is the only five-star + SUV models, thus changing the mindset domestic consumers.
become black car creator of technology, Honda has been sparing no effort to pursue. Honda Honda SENSING build a sense of security system over another is in addition to the engine proud of scientific and technological achievements.
The system integrates ACC active cruise control system, the FCW pre-collision warning system, the TSR intelligent traffic sign recognition system, MVCS360deg; panoramic imaging system, the LDW lane drifting warning system, a lane keeping assist system is equal to the LKAS one, with cutting-edge technology to help occupants to minimize risk.
plug mixed CR-V “assists” Honda’s new energy development a new era
fuel, gasoline-electric hybrid car contests in the car market, Dongfeng Honda will be another core power -SPORT hYBRID e + plug-in hybrid system injects CR-V, which means that compared to the same class of models, CR-V will bring richer and dynamic driving experience for consumers.
In addition to “look to the future Seeing the Future” brand new energy strategy from Dongfeng Honda plans to release the upcoming plug-in hybrid version of the CR-V, point of view, it will be in the future five years launched a number of electric and hybrid models.
east from the current gasoline-electric hybrid Honda models layout, the layout has been completed including CR-V, Inspire, Eric gentry this “SUV + car + MPV” full matrix hybrid products, while X-NV launched the first electric SUV electric market to test the water, and the emergence of plug mix version of CR-V, Honda also marks a new era in the development of new energy.
summary
savor, you will find the CR-V’s success is no accident.
If the compaction technology is an essential element of success on the road, then the more fit the needs of consumers and the overall layout of the new energy is Dongfeng Honda and the Honda powerful “killer.”
In the new four modernizations trend, new hybrid plug element while another injection of oil and gasoline electric hybrid version of mutual support, CR-V will help to consolidate in this market segment the status of the joint venture brand leader.
compared to other Japanese brands, Honda can only say once again went to the team lead. [IDailycar]