store recently learned: For any product, it must be based on clearly wants to position themselves in the market in the market. STOW situation analysis of every product before entering the marketing strategy of the program or after that must be used. Many people may not know what STOW trend analysis, STOW is the abbreviation of the English alphabet, which is the advantage (Strength), disadvantages (Weakness), opportunity (Opportunity), threat (Threat), which constitute the four binding assays STOW situation law. Toyota Coaster as a historic bus does not mean a long long time to occupy the market, so this will be a trend analysis STOW Toyota Coaster minibus analyze strengths and weaknesses in the commercial vehicle market.
a, Strength advantage
1 Toyota Coaster advantages in terms of quality and performance
as a joint venture between Toyota Coaster domestic car, migrating all day long production line so that Sichuan FAW Toyota Coaster Toyota inherited the pure technology. Toyota Coaster bus using 4.0LV6 engine, more powerful than the imported Coste has the power, the Toyota Coaster powerful power plant continue to provide impetus for our trip. Special design, while conserving fuel consumption can be further reduced on the environmental pollution. Low-carbon environmental conservation is a strong driving force Toyota Coaster own unique accomplishment, Toyota Coaster is also unique advantages.
2, the advantage of retrofitting Toyota Coaster
and general commercial vehicle or bus is different, as a large Toyota Coaster bus in recent years gradually opened up the field of developing modified. Toyota Coaster modified commercial vehicle business reception desk now become the government and car travel first choice. Toyota Coaster retrofit project are many. From the appearance, Toyota Coaster modification may increase the vehicle tail, chrome details of the device at the front, and the body color proof film or wire. Increase the beauty of the body, it gives a sense of dignified atmosphere.
in the modified interior, Toyota Coaster special modification of the project is much more. Provided from the seatCount on there are many different methods. Coaster modified design of the seat 10 can be 11 12 13 14 15 16 17 18 21 22 19zip20 seat 23, the seat from the material there are many different solutions. Leather seats, velor seat fabric seat there, or all imports of Alpha seats, which can be selected according to our needs.
In addition to the seat, may also be modified from the interior desk seats secretary, the car stereo audio device, carpet modification, curtain design, etc., Toyota Coaster modified commercial vehicle pursuit thoughtful design in the interior design, with the most exquisite modified to create your exclusive private custom. Toyota Coaster in the modified advantage is by no means a small car can be compared to any other of. The modified Toyota Coaster Personal Tailor is now able welcomed by the market of the important reasons.
two, Weakness weaknesses
any kind of product is definitely not a hundred percent perfect, it is impossible by everyone satisfied. Toyota Coaster modified commercial vehicle is also true. The main disadvantage of Toyota Coaster exist in China’s commercial vehicle market in two points. The first is the brand. Toyota Coaster Although production in China, however, we have only his production rights as a domestic car brand in Japan but still, at this point, Toyota Coaster even be able to have superior performance in an international environment or Japan affect the relationship of Toyota Coaster does not fully guarantee can be long-term foothold in the Chinese commercial vehicle market.
Second, although Toyota Coaster itself has a relatively strong power, in appearance or have a unique interior, but this does not mean perfect. Toyota Coaster and all Japanese cars as there is a major drawback is the use of materials Coaster body is what we call the wagon than Chinese-made bus thinner, which is a poor load-bearing capacity of the Toyota Coaster body. But overall, the Toyota commercial vehicles in the ranks of the Kaw Lancaster’s bus still has a certain status.
three, Opportuinty machine
Now Toyota Coaster commercial vehicles or commercial vehicles are already bus market division can be said that the position of leader. But each of us must grow, every product should have room for development, aimed at the opportunity, seize the opportunity that we are facing an increasingly competitive market must have qualities. Toyota Coaster modified commercial vehicles, in the context of the growing Chinese economy, small business has grown to a situation of large enterprises, as commercial vehicle Toyota Coaster leader will also receive more attention.
From the international competitive environment, the development of Japan’s auto industry is now before several international markets, which also explains Toyota Coaster in modified commercial vehicles technically have a broader outlook. Although international relations, although very nervous, but every country understand the meaning of peace and development. So Toyota Coaster modified commercial vehicles, commercial vehicle market in the future also has some opportunities for development, at least in the next few years, Toyota Coaster still exist in China’s commercial vehicle market.
four, Threat threat
The ancients said, Hardships and died of happiness. For now the business market, more so, although we can see at the moment Toyota Coaster commercial vehicle market in rising position, but we also have to consider the long-term vision put too. We all know that any one industry a thing or a person fire, imitators will flow. In today’s commercial vehicle market, Toyota Coaster imitators modified car business is endless. Some imitate its appearance, imitating some of its modifications. But we can say the words, as I live while I imitation to die. Although there are many imitators, after all, can not be compared and Mami.
This does not mean Toyota Coaster in the commercial vehicle market did not threaten the quality of China-made bus is also constantly upgrading, Yutong Bus is the bus the biggest threat to the market’s Coaster’s. Because the technology or design, and the industry has its own characteristics, its own brand and as a domestic car, Yutong has a more favorable ratio Coaster domestic market. Toyota Coaster must recognize their limitations in the Chinese market. With its excellent features and improve qualityThe volume of services, in order to ensure their place in Chinese commercial vehicle market in one seat.
By understanding these above, I believe everyone for Toyota Coaster development in the Chinese market also has a certain understanding. Toyota Coaster amount as a practicality and comfort and in the bus, in China’s development also has its own strengths and weaknesses opportunities and threats, we have their origin and take preventive measures, I believe that relying on the excellent quality as well as Toyota Coaster commercial vehicles into the magical skills, Toyota Coaster commercial vehicles must also be modified to shine.
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