author | Iraq commander
Two weeks ago, my colleague wrote, “aimed at A-Class, A3 and 1 Series, Cadillac CT4 in the end you can not win? “Article. In recent days, with the listing of Cadillac CT4, this battle has finally begun.
The total CT4 Cadillac introduced two models, the price range of 23.97-25.97 yuan.
Of course, the product of its own forces we do not do too much to say, has been described in detail in a previous article, we repeat only two of them highlights.
One is its exterior and interior design, have adopted the Cadillac family, the latest design language, introduced last year CT5 in fact exactly the same.
Another is its power system, the whole system of 2.0T + powertrain 8AT, 6.9s hundred mph time and a prop in the form of blessing, it’s more prominent sports atmosphere.
highlights the advantages of competitive differentiation
and today we are saying, and more more is play the Cadillac CT4 market. In fact, from the product itself and the price, it’s obviously playing a competitive differentiation battle.
which is positioned in the car, is the most direct rival BMW 1 Series sedan, a long wheelbase and A-class Mercedes Audi A3 Limousine (hereinafter referred to as a BMW, Mercedes-Benz A-class and Audi A3), but only three models reached the size of a compact car.
while the price of a home in the car and almost mass CC, Ate Zi Mai Rui Bao XL and these tend to exercise, it’s in terms of brand power It has a distinct advantage.
Therefore, in accordance with the large ones, the Cadillac CT4 competitive advantage is relatively clear.
However, for the Cadillac CT4 is also important to note is the competition of its products.
because the current Cadillac terminal benefits after CT5, CT4 it and Cadillac in the selling price is overlapping, so for consumers who want to buy a higher number of products for power will be shaken.
strengths and weaknesses of competitors
In fact, for the Cadillac CT4 of the three opponents, they all have their own advantages.
has long advocated the movement of the BMW 1 series, loved by a lot of passion for driving consumers. Despite its sedan version with a precursor UKL platform, BMW lost pride after the drive label, it must be admitted that the essence of the movement has been in the BMW.
BMW 1 Series sedan version
Mercedes-Benz A-class since the launch of its advantages is its brand of premium capacity, another one is inside it decorated with luxurious atmosphere. 10.25 inches dual screen design even at this price or at this level is unique.
Mercedes – Benz A-Class sedan
Audi A3 advantage of the fact that their price, the price of its end this should be the most close to the people in several models. For most consumers want to buy several models of this, you may just want to spend the least money to get one of the most face-saving models.
So, with only a high price to buy a golf Audi A3 has become an alternative for many young consumers.
product and brand Game
Of course, CT4 Cadillac as compared to the three, only the body size win the item had been, after all, is its location in a car, then there is from the power and price, the Cadillac CT4 also have a distinct advantage.
we can look at specific, Cadillac CT4 entire department are equipped with a 2.0T engine, the maximum power of 174kW.
andLike the BMW 1 Series, Mercedes A-Class and the Audi A3 2.0T engine versions of these three models, but also the highest maximum power is 141kW, which falls far short of the parameters of the Cadillac CT4.
From the price, since only a Cadillac engine CT4, so we just take the same displacement models to compare.
Cadillac CT4 starting price 23.97 million, based BMW 1 mounted 2.0T (125i) engine models starting at 24.38 million, only a Mercedes class A (A220 L) priced 299,800 yuan, equipped with the Audi A3 2.0T (40 TFSI) engine models starting price of 247,200 yuan.
Therefore, after a comprehensive comparison you will find that if you have 25 million budget, and want to do a Cadillac and the other three models in CT4 choice of words. Despite the brand factor, then Cadillac CT4 is undoubtedly the most cost-effective.
Of course, if you just want to spend the least money to buy a car of pride, then the BMW 1 Series, Audi A3 and Mercedes A-Class is the best for you, after all BBA brand awareness is higher in Cadillac.
preferential Cadillac will be staged drama?
easy to see that the introduction of the Cadillac CT4, really brought a lot of pressure on the BBA of these three competing products, for products such force performance is hard to refuse, and you need do is in force and product brands to make a decision.
after
In addition, it is worth noting that preferential appear in Cadillac CT4 follow-up, like the time for mass CC, and Ate Zi Mai Rui Bao XL This class bias of movement in the car, it will be another dangerous signal. [IDailycar]