Before
article, let’s manage the relationship between a manager Rui Xing coffee, China Auto Rental and Bao Wo car. According to statistics, China Auto Rental founder Lu Zhengyao is a major shareholder of Swiss coffee fortune, holding 23.94 percentage stake in Swiss fortunate coffee; at the same time, the couple Lu Zhengyao China Auto Rental is a major shareholder, holding 29.76 percentage; while China’s Lu Zhengyao excellent car holders 67 percent stake in Bao Wo car.
Recently, with the Swiss broke fortunate coffee revenue fraud case, the Swiss fortunate coffee “crashing down” and let Lu Zhengyao and Lu Zhengyao’s fertile Po and China Auto Rental cars are brought to the “cusp” .
According to publicly available data, Bao Wo car sales for the full year 2019 44923 units, compared to 2018 sales rose nearly 65.53 percentage rise is very obvious. We know in the automobile market, “winter” period, sales of car prices also experienced a substantial positive growth, is a very happy about. However, sales of Po Wo car does not seem to bring too many “festivity.” The reason is probably because the fertile Po car can achieve positive sales growth, more of a digest from the China Auto Rental.
It also said that although sales achieved positive growth. However, Bao Wo car in the private car in the consumer, not many share, market acceptance is not high, not really open the private car market.
Similarly, after entering 2020, Po Wo car market performance is relatively weak. January 2020, Bao Wo comprehensive car all cars sold only 2105, only 0.12 percentage market share. Affected by the epidemic and other factors, Bao Wo car sales in February is even more bleak. In addition to bear bitter fruit of declining sales outside Bao Wolfowitz auto plant shutdowns also had to face pressure. It is understood that the treasure is located in Miyun District of Beijing fertile plants has also been discontinued two more than a month. So visible, Po Wo car should take to support the future development of the new car sales and product development companies seem quite difficult. Because the impact of the epidemic, it is difficult in this fertile Po car, life more difficult.
As the automobile market downstream and affected by the epidemic, China Auto Rental is located in the mobile travel industry has also been severely hit. As the car rental industry, the head of the enterprise, and the Divine rentCar day is not too good, not only a serious decline in the volume of business, temporarily shut down a number of service points, also once stopped to buy a new car.
China Auto Rental “aura faded” to suspend the purchase of new cars, new car sales to car fertile Po impact is very clear, perhaps the fertile Po car sales fell an important factor. It is not known, the current downturn in the industry, China Auto Rental to ensure the safety of cash levels, but also the number of new car Po Wo absorb it?
Not only that, a few days ago broke the Swiss coffee fortunate event, not only led the Swiss Fortunately, coffee has been hit hard, but also spread to China Auto Rental, Po Wo car also affected.
It is understood that the moment, China Auto Rental is also quite “embarrassed” seems a bit vulnerable, seems to continue to treasure Wolfowitz auto “blood” is also quite difficult. Bao Wo car go from here?
For the auto companies, rely on “blood” is not always a permanent solution, with its own ‘blood’ ability is the main thing. And want to have “blood” capacity, they must improve their core competitiveness, overweight technology development and product distribution. Bao Wo car you want to get market approval, must also be introduced to strengthen the development of new technologies and new products.
However, very unfortunately, Po Wo car whether it is research and development of new technologies, or is not attractive to the introduction of new products, the performance is considered, or relatively insufficient. It is understood that, since 2019, was acquired by Divine excellent car, Po Wo car launch of the new efforts is still relatively weak, just introduced two new cars were 2020 models BX5 (the model as a whole changed little, but the details were fine-tuning, and part of the upgrade configuration) and small SUV Bao Wo BX3 (family car uses design, and BX5 quite similar, smaller size, like BX5 smaller size).
Although both BX5 or BX3, are pretty good on these two models face value, have also adopted more able to attract young consumers of design style, the price more reasonable, in theory, the price also quite good. However, it did not attract much attention of consumers, sales are also in the doldrums, consumers less willing to pay for. The reason is due to the lack of core competitiveness of products, brand appeal also lead to inadequateof.
Written in the last: in 2020 a novel coronavirus outbreak to the Chinese automotive industry has caused tremendous impact, so this will be more sluggish Chinese auto market downturn, the automotive industry is facing the pressure is also greater. The current downturn in the automotive market as a whole in a situation, the lack of core competitiveness and brand influence of the product, they want to get recognized by the market even more difficult. Therefore, Po Wo car from want “save”, it is necessary to open a private consumer car market, gain market acceptance. And you want to gain market recognition can not blindly rely on external “blood transfusion” to live, but to strive to practice “internal strength” to achieve their core competitiveness and enhance the brand influence of the double.