at this stage for Chinese consumers, buying a car is one of the most basic security and good conditions for the. Because this is not 30 years ago, a joint venture brand has just entered that stage of the Chinese market. When the joint venture brand just entering the Chinese market, no Chinese special for the car, and no less with the he said. But with the development of the times, today’s joint venture automobile brand, a little deal with the Chinese market, and a variety of models for the Chinese market, overseas markets are often not as good, but still less with. I believe this is the most Chinese consumers can not stand things.
This is the most typical two cars, a SAIC Volkswagen Passat, is a Guangzhou Honda Automobile Hao shadow. Both cars have a lot of common characteristics, first of all they are not the original model in overseas markets. Passat can be seen as special for the car for the Chinese market, because sales of the European market is Magotan, sales of the US market is still the PQ46 platform of the previous generation Passat. The Honda Shadow Hao is launched models for the Chinese market, overseas it is not.
Second, these two-car sales in China market are all very good, especially the crash tests before the Bulgarian security research. Especially Passat car became the best-selling Chinese joint venture brands in the car. The Honda Shadow ho more Needless to say, even once sales approaching CR-V.
and after the Bulgarian Institute crash test safety, both cars can be said to have been a considerable impact on the market. Honda is very obvious white film sales fell in July than in June, which is obviously influenced by the China Insurance Institute crash test safety. Honda Shadow Hao then have a chance to turn around it?
At present the Chinese market, no Which model irreplaceable
Today China’s auto market has been a few years ago is completely different, because now a lot of joint use of a two-car brand strategy. That is, two different models give a platform for joint venture companies were manufacturing. A typical example is the Passat and magotan, CR-V and Hao Movies. Although the two-car strategy, but each model of the materials work in fact is not the same.For example, SAIC mass transit concept including FAW probe Yue L is the same vehicle platform, but the material on the vehicle body, the entire vehicle 76 L Tiguan percentage of high-strength steel, while the probe is 85 percent Yue high strength steel. It is obviously a lot better than the Tiguan L. So although the same platform, but the difference will be great.
followed by the rise of independent brands have in recent years, independent high-end brands has exceeded 10 million ceiling, within 20 million can have high visibility. So I think the Chinese market is not now a car which is totally irreplaceable. Honda Shadow Hao body material is not good, A minus column with a hit on the bend, then the consumer can choose other brands of cars.
accumulation compared to the Passat, Hao film does not have the reputation
[123 ] mediator research in the Passat collision test scores far from ideal, although this is more or less affected the sales of the Passat, but SAIC public attention to this matter is very high, not only for himself washed by C-NCAP, also new models based on the standard of the whole front side airbags. Considered himself back some face. Coupled with the Passat these three words have a broad influence in the Chinese market, and therefore did not affect the sales suffered particularly large. But Hao film is different, as a special time for the Chinese car, Hao shadow enter the Chinese market is not long, once the user reputation is not good, then the consumer is very easy to give up the car.
and then sell, perhaps it will be like the Passat Hao shadow as big price cuts?
Passat is not a new model, and listed with 1 to 2 years, so the current market discount rate is not small, but Hao shadow different, time Hao shadow just listed soon, not yet to cut prices time, but Japanese cars are often reluctant to cut prices, prices are still very strong. Therefore Passat can to restore sales through price cuts. But Hao shadow will not do, so the current white film can only watch as sales gradually declined.
HaoShadow also have the opportunity to turn around it?
In the past we have quipped, buy buy Honda engine is sent to the car. But in recent years, Honda’s engine seems good not spiritual. At present, many consumers reflected a growing shadow Hao oil problem. And in addition to the engine, doors abnormal sound, rust, paint cracking little bubble, there are many problems. Coupled with white shadow of collision safety performance is not ideal. So I think if white shadow can not be timely to consumers to get rid of these concerns, then it is very difficult to restore the sales.