There is a very interesting phenomenon, a lot of people remember the powerful Han Dynasty, Tang’s magnificent, but forget the Song of the rich. If you remove the dynasty, with BYD words, many people will know BYD Han “Blade battery”, remember Biyaditang word of mouth, but sales of BYD Song family to play this impression is not deep.
In fact, this phenomenon helps explain the development of BYD today. Moment, still with its own brand SUV as the main development line, and the same is true BYD, BYD although Han had a reputation, but it is still the main sales fell SUV models. However, even though BYD outstanding reputation, but prompted by the escalating consumption, BYD still need to come out with better products will further anchor real advantage. So, this task falls on the head of such a “Song”, then, BYD new SUV– Song PLUS so out.
It is true that the answer to this question at the beginning it has been said, but why is the song? But not the name of the first louder Don? First of all we need to know, though Song PLUS is a new model, but BYD BYD Song Song to pro, but they are a mature market performance of the car. In the past seven months, BYD Song to get good grades in fifth place at the domestic independent brand SUV sales ranking. January to July this year, BYD Song of the overall sales of up to 91,861, an increase of 275.3 percentage.
Although compared to the star product Tang, the Song looks a little fame is not significant, but this year the seven-month sales results it has proven its strength. Whether it is the media or the market, BYD Song for the evaluation are to praise the majority, and generally believe that in addition to the premium, product strength has been almost perfect.
for the pursuit of the ultimate BYD, BYD, after such a good song to get feedback from the market you will naturally want to make up any shortfall in the premium car capacity. Therefore, led by BYD, a global design director Iger, global director of exterior design BYD Lopez and Michele Le BYD interior design director of global participation in the design and development of Song PLUS so it appeared.
At present, Song PLUS has announced pre sale price, starting four models pre-sale price 118,800 yuan -14.68 million. It is obvious from the sale price, located in Class B SUV Song PLUS will become a “lever” between Song and Biyaditang Pro, on the one hand fill the gaps in this part of the market segment, on the other hand is based on on its own strength to achieve a new “pole vault” on the basis of sales in the Song family cars on!
from the product quality point of view, Song PLUS appearance on the classic family design “Dragon Face” with ” urban pioneers, “the enterprising spirit combined, and” wide-body lying low, “featuring the hit, further emphasizes the sporty body.
body size, length and breadth are Song PLUS 4705 * 1890 * 1680mm, a wider body design bring more ample interior horizontal space for Song PLUS. But there is a concern of data, that is the aspect ratio. The current market, in addition fastback models, most of the same level models in the aspect ratio of more than 0.9. The Song PLUS aspect ratio as low as 0.89, which means that in the case of Song PLUS does not slip back, did almost fastback SUV generally low profile visual effects. But the difference is, Song PLUS not only does not therefore affect the head space, but also because the flat rear floor design, very good performance in space.
Big Three aspect, Song PLUS is equipped with the new cloud Xiao 1.5T high engine power, speed matching 7 is wet double clutch gearbox. This powertrain maximum power 136kW, peak torque 288Nmiddot; m. Chassis with MacPherson front, multi-link rear four-wheel independent suspension design and tuning the chassis, as always, by the German expert Hans middot; be Kirk. Driving on the actual performance of the vehicle, after the actual test drive again to find out more.
According to sources, the song PLUS will be officially listed in September this year, which is also following the launch of the first Chinese BYD the second paragraph heavy vehicle. But Han and BYD different tasks, Song PLUS burden even heavier. Or BYD, the Chinese is more like chasing a dream, and Song PLUS mission is to provide the basis for the Dream.
this year has been the past seven months, overall sales BYD is 30083, but it is nearly half sales are borne by the Song family together. Song PLUS emergence of both market segments to fill gaps, further enrich the Song family of product matrices. And because of its flagship SUV market is more advanced, it also has both the responsibility to open up new markets.
At present, the Song family has formed a comprehensive coverage of market demand in the most popular SUV in the field, from 6-15 million range to offer more choices for consumers. Before Song PLUS models have proven themselves by sales, Song PLUS market performance is particularly important. On the one hand, Song PLUS market performance will determine whether BYD gain more market share, with more dream of capital; on the other hand, Song PLUS market performance also determines whether it can be used as a lever in higher premium speed range continuation of the assault troops with morale.
Therefore, Song PLUS what can not be successful, the issue finally be handed over to the official listing price later, and after the listing market performance to answer, and we – may wish to wait and see.
(Source network, intrusion deleted)