choose to simply believe that you chose to follow the crowd.
Today, we can still often see similar reports: a domestic brand car accident in a collision with a Japanese brand cars, domestic car “overcome” Japanese cars. So depending on the cut: solid materials made cars safer, Japanese cars are too fragile to cut corners.
For these simple and crude, ill-founded, can not withstand scrutiny and misleading reports, I was a negative attitude. Very simple, since Japanese cars have this kind of problem, why there are so many people fought, IQ do these people have a problem?
After a hundred years of development, (aerospace) aircraft out of the earth, the car had not a few steel and iron pieces pieced together look. Car safety has evolved into a complex system, not a simple collision can draw a conclusion.
In fact, in automotive safety technology development is relatively mature, the threat of travel safety is often not the car itself, but motorists. Even rugged car such as tanks, no brain encounters a sense of security, ignoring traffic laws of the driver, is no good, is not it?
to establish a correct sense of security, each of us should fulfill the obligations and responsibilities, but also the presence of Chinese security line mission and values. As the only domestic “car safety” as the core of large-scale public platform and the highest national standard automotive safety promotion platform, On-line China has gone through more than 100 cities across the country, large and small, to improve travel safety of millions of people.
And when it comes to automotive safety, no right to speak more than people manufacturing cars. To this end, China On-line depth major car brands high-level dialogue, from the source of automobile production, automobile seek people’s understanding of security for consumers to learn more about brands and products, provides a more direct and effective way.
This time, On-line Chinese came to the Nansha District, Guangzhou City Huangge town, visited the headquarters of the creation of local car prices, “the first one hundred billion industry cluster” miracle – the Toyota Camry.
as one of the people most familiar brands, Toyota Camry in just 16 years (2004-2020), to complete the transformation “from 0-600000 annual sales / + 5 million cumulative production and sales +”, growth to have a huge influence on the industry giants. Guangzhou Toyota’s success is inseparable from the people of Guangzhou Toyota automobile safety of deep understanding and set an example to other car companies and even entire industries have a decisive influence and even an example for the role.
the object of this dialogue is the deputy general manager of Guangzhou Toyota Motor Co., Ltd. Sun Taixing. Under the new situation for consumers are generally concerned about the background of “security”, “health”, “new energy” and other hot topics, listen to the sound coming out from the front line of senior automotive issued by a person.
with TNGA given itself a “second life”
As we all know, the current stage is a lot of car prices to dark moment, after the automobile market in the winter of 2019, and welcome to crown a new outbreak in 2020, coupled with a complex external environment, under the impact of multiple adverse factors, “to survive in the cracks,” has become the number one enemy of many car prices retreated to the bottom line, only a small number of car prices can be achieved “seeking development in the face of adversity,” Guangzhou Toyota is one of them.
The so-called, stormy hero character! Behind the Toyota Camry par excellence, it is a strong brand appeal and product hard power, as well as market returns in exchange for long-term accumulation of reputation.
2019 Toyota Camry annual sales of more than 680,000 units, an increase of 18 percentage. Even in the epidemic led to the entire automotive industry was hit the pause button in the first half of 2020, Toyota Camry still achieved total sales of 323,000, an increase of 6 percent market success.
Many people will be the key to Guangzhou Toyota success boils down to “TNGA”, this new architecture gives Toyota Camry “second life.” Correct! But do not!
Indeed, TNGA arrival to Guangzhou Toyota into a powerful driving force and vitality, but what created the birth of TNGA, is the Toyota Camry to take off again at all!
This is reminiscent of “eagleRebirth “of the fable: Eagles reportedly will live to the age of 70, but at 40 years old, talons can not grasp the prey; beak beginning passivation, and long and curved; wings become heavy, become difficult to fly at this point, the Eagles faced with two choices – to die or go through a very long and painful “regeneration” process
in the end, the Hawks choose to stay in the nest on the cliffs, beginning five months. . the process of rebirth Eagles first hit the rock with his beak until it completely off; then it new beak to grow with the aging of the nails pulled out one by one; and finally with a new nail grow feathers one by one after unplug …… 5 months, with a new eagle feathers fly again, once again won the 30 years of his life
the story was “false,” but the implication is “true” after all:!. one of the greatest the enemy is themselves; people who conquers self, be born again and this with the plight of Toyota then faced and the birth of background TNGA, the striking similarity
in 1950, Toyota introduced a master engineer. Center to promote the planning and development of new products “CE system”, the rapid development of the system boost Toyota, sales reached thousands of levels, but because of accumulated production platform miscellaneous, repairer cost increase, research and development work piecemeal, team coordination imbalance and many other issues starting in 2008, Toyota began a serious decline in sales and earnings, the disadvantages CE system gradually becoming visible
At this time, Toyota is facing a dilemma: First, the choice for the old CE system “continued life”, although you can barely support, but may eventually result in “severe illness and difficult to return,” the situation; secondly, to build a new production system, which means that Toyota will face a sales decline for quite some time, falling profits and other negative effects, but in the long run, the brand will eventually get more long-term development opportunities.
in the face “to eat (continued) drugs (life)” or “hand (heavy) technique (raw)” in two when solutions, Toyota finally chose the latter. then, in 2010, Toyota’s new global architecture –TNGA (Toyota new global architecture) concept (aka “honeycomb concept”) as the situation.
[ 123]
Accordingly,Whether you have a little Toyota TNGA new understanding? So, really gives Toyota a “second life” is not TNGA, but Toyota themselves.
a market with product recycling legendary
As TNGA Why so strong? Not discussed here, because “the rivers and lakes everywhere circulating brother of legend”, and the best way to prove the legend, is the product.
in Sun Daxing opinion: “Guangzhou Toyota has been working to provide consumers with safe, high-quality automotive products, its models are equipped with a wealth of active and passive safety after importing TNGA architecture, new. TNGA models not only unprecedented driving fun, Zhaopin experience, while also “safe” and “health” hot topic nowadays aspects, giving users a more comprehensive, more intimate care, much consumers. “
[ 123] It is worth mentioning that, thanks to Sun Taixing in consumer support for Guangzhou Toyota, but also for the Chinese market to mature gradually, especially for consumers shift vehicle safety concept, highly positive. . “Compared to ten years ago, Chinese consumers for automotive safety philosophy, cognitive really improved a lot,” Sun Daxing quite pleased cited an example: “For example, we increasingly accepted not just look at auto safety plate thickness but look at the whole body energy absorption and body stiffness. “
Sun Taixing of TNGA of consumer appeal, brand influence, and force new product TNGA models are highly positive.
to Guangzhou Toyota’s first investment in the domestic market strategy TNGA car – a new generation (eighth) Camry (hereinafter referred to as “Camry”) as an example. Whether it is “unique to Toyota’s whole system comes standard with 10 airbags and a new high-strength cabin GOA body,” or “TSS include security systems, and line blind spot monitoring system, vehicle stability system, including a series of panoramic surveillance system active safety “, Camry at TNGA architecture show unprecedented security benefits. This is the Camry in a series of crash tests, won the C-NCAP 5-star rating grades.
Huan newly upgraded Camry TNGA standing on the shoulders, eventually exchange for a strong market feedback. Over the past 2019, Camry total annual sales of 185,245 units, an increase of 14 percentage refresh sales record over the years, showing great vitality.
In fact, not only the Camry, Toyota Camry’s all TNGA models are showing a strong product strength, and get a good market performance.
in a series of crash tests, including the updating of Ralink, the new Highlander, Wei Landa, also the award “Top Safety Pick” rating. 2019, Ralink family annual sales exceeded 20 million units, an increase of 15 percentage; as TNGA first SUV in the C-HR, annual sales of 59,461 units, up 162 percentage ……
real data does not lie, leading-edge technology, reliable quality, new experience, TNGA strength to help promote a higher level Toyota . If TNGA a gun, then a series of models is the Toyota Camry TNGA shot out of bullets, one after another hit the hearts of consumers.
costs discourage users with price concerns
TNGA is desirable, how to maintain the balance “safe” and “cost”, so that consumers can afford to enjoy the new technology bring benefits? Is a key test of Guangzhou Toyota can win the market.
“This is TNGA architecture longboard!” Sun Daxing quite confident, “based on the new concept cars built TNGA system, on the one hand significantly improve product performance, on the other hand due to the efficiency and cost savings and thus may be more technology and security configuration back to the product, the formation of the ‘Made in better cars’ virtuous circle. “
Therefore, TNGA giving the new Toyota Camry cars safer, stronger at the same time , maintaining a friendly price, product quality and cost-effective double break, so that consumers buy satisfaction, with comfortable, Guangzhou Toyota became the last to break the hearts of consumers “threshold” of magic.
the face of the car the “new four modernizations”
with a new energy, new technologies , reconstruction of a future self trend lead a new round of industrial revolution, the car also raised new safety requirements. In the Sun Daxing view:. “The new technology early stages of development, may lead to a security problem, but a problem, solve problems, it is the only way for sustainable development technology as the technology continues to mature, more car safety performance higher and higher. “
as the industry’s practice of electric line pioneer, Toyota Camry roots in hybrid market more than a decade, is one of the joint venture car prices in most electrical products business, the hybrid is Lord motorized vehicles cumulative sales of nearly 30 million units.
enter 2020, Toyota also began to force pure electric vehicle. For the safety of pure electric vehicles and battery safety incidents in recent years occurred repeatedly, Sun Daxing with a new model image elaborated Guangzhou Toyota lead in the field of electric vehicles, safe and reliable, this is the Toyota Camry in April this year to import Toyota’s first pure electric SUV, –C-HR EV.
“Toyota in the field of electric cars has been more than twenty-three years of market accumulation, global cumulative sales of more than 1500 million units of hybrid cars, deep technology allows C-HR EV with leading, safe and reliable characteristics. “Sun Daxing confidently said.
He also referred to “cell heating system and the refrigerant cooling technology” C-HR EV equipped, the system the internal temperature of the battery pack can control techniques, the charge amount is maintained at a reasonable range, to suppress the aging of the battery, so that even after long-term use after the battery still has a high capacity retention rate.
Moreover, Toyota Camry also actively explore new technologies autopilot, etc., such as Guangzhou Toyota TNGA models equipped with the latest generation of TSS Chi-line security system, L2 level autopilot performance.
“in autopilot technology is not fully mature, the driver of the vehicle has always been the core of safe driving, driver assistance systems can not replace the driver performs driving control, safety conscious driver’s most important.” Not only so, Sun Daxing also for another “unique skills” Toyota we are quite concerned – hydrogen fuel cell technology made a response, he said: “hydrogen fuel cells use environment is not yet mature, there is no definite plan to import, Guangzhou Toyota has maintained a high degree of concern. “
remain highly concerned but not aggressive approach to new technology, new trends , Guangzhou Toyota is the usual development ideas. It is this seemingly “conservative” approach, Toyota created a reliable quality and good reputation, because people will know to understand it, which is responsible for the user’s security and interests.
It is worth mentioning that the outbreak of a new crown, so that consumers travel more attention to health. After the era of the epidemic, “health” has become an important factor affecting the consumer’s choosing cars.
“generation Camry, C-HR is also equipped nanoe nano water ionizer, open one hour can be achieved 98 percent get rid of PM2.5 rate. It also has a sterilization, deodorant, and other functions in addition to pollen, get rid of the percentage rate of 99 to provide more fresh and clean cabin environment. “Sunda Xing says.
concerned about the health travel, time response to consumer “call” is to “stay current” best presentation. In this regard, Guangzhou Toyota made it the right thing, and do it the right thing, to show a social responsibility of both car prices due to play.
with actions carry their social responsibility
“Guangzhou Toyota has been working to provide consumers with safe, high-quality automotive products.” Not only It is talking about it.
have “Toyota’s global model workers” of Guangzhou Toyota production line, a passing rate of 98.9 percentage, higher than the industry average of about 10 percentage points. Behind this is the Toyota Camry from product planning, Spare parts to end sales of the whole process strictly controlled. Thus in return, it is for many years was the world’s quality audits (SQA) “zero defect rate” evaluation, as well as climbing the city (with) field (households) body (recognize) the amount of (available).
a greater amount of body, means greater social responsibility. Guangzhou Toyota is already one of the giants of the industry, but also in their own way to build a more secure and harmonious environment help travel.
= safety car safety car safety + people + safe travel environment. As Sunda Xing said: “If the auto safety compared to the barrel, then cars, people, traffic environment as consisting of three wooden casks, must at the same time lifting height in order to make travel safer.”
[123 ] Guangzhou Toyota since its inception to establish a “people, vehicles and the traffic environment,” three security concept, always pursue the “security above all else,” the purpose, hopes to “improve vehicle safety performance, people’s education, transport, environment improve the “trinity of comprehensive measures to achieve” zero casualty accident “vision.
consensus on the safety concept for Toyota Camry with angyo China come together. In the Sun Daxing view: “transfer, promotion of car safety knowledge and ideas is obligatory on every car prices duty-bound.” Toyota Camry while continuing to improve vehicle safety performance, improve the quality of vehicles, but also hope that through participation “angyo China” activities, the awareness of road safety to cover a wider area and population.
Moreover, Toyota Camry through Office “traffic safety experience activities”, “car maintenance school”, “Safety Experience Day “” safe driving training camp “and other activities, practice the safety philosophy of” people, vehicles and the traffic environment, “Trinity.
Conclusion:
Only themselves cast into a “good steel”, just fear arctic ice and fire and burning. The first 16 years of temper line, Guangzhou Toyota has made achievements for all to see.
era of progress, whether or Guangzhou Toyota, FAW Toyota, both own brands or joint venture brands, are using eachSince the way to create a safer, higher quality products and keep with the times. As consumers, we should also establish a more comprehensive security awareness and brand recognition more rational, constantly update their “knowledge base”, with new thinking, embrace the new world, to enjoy a new life.
Your browser does not support HTML5
(opening the video, listen Sun Daxing decryption security genes Guangzhou Toyota)