With the arrival of September, the major car companies are starting to release its August sales record, which the US luxury brand’s sales performance put on very rosy. In this article, we are on the Lincoln and Cadillac sales performance in August to be interpreted to see how their individual performance, future prospects and how.
Lincoln sales remained robust
In August, Lincoln sold over 6100 new cars in China, the best result since the brand into China. Meanwhile, the Lincoln brand has four consecutive months of increase, of which 65 percentage sales growth in August compared to same period last year.
breakdown products, domestic and soon a new adventurer Lincoln was the most dazzling, following the record sales achieved in July 3200, August sales again exceeded 3,000 units, a total of over 3600 new cars sold , accounting for nearly 60 percentage of overall sales. Including sales data in August, the new Lincoln adventurer consecutive four-month refresh Lincoln brand single-vehicle monthly sales record in China.
is not only a new adventurer Lincoln, Lincoln domestic flight of the second vehicle new home in August also received more than 1,000 orders, with the capacity of climbing and the consumers of their products to further enhance the awareness of domestic adventurer and aviator, will help further enhance the Lincoln on sales.
Overall, the new Lincoln Aviator, adventurer and heat rise, which can not be separated after domestic quot; cost-effective quot; brings advantages. The reason the same level compared to lower product prices, as well as excellent performance in power, configuration level, these two models are sustained sales growth.
Of course, in today’s younger, personalize the background, so a Lincoln luxury brand in the United States on the design performance is also very own characteristics, combined with cost-effective and excellent product strength, in the proportion of young consumers continue to expand the automotive market, Lincoln, Lincoln, adventurer continues to improve, especially in the new sales is in fact expected.
Cadillac CT4 not begin to exert?
Then Lincoln, then look at the past two years in the domestic luxury car market brisk performance was another beauty brands – Cadillac.
In August, Cadillac models sold in China, a total of about 22,500, would be a Cadillac in terms of a more brisk sales record, down to the specific terms of styling, XT4, XT5 sales have exceeded 50 million units, respectively, achieved record sales of 5865 units and 5774 units.
Overall, several models of Cadillac’s sales were more or less on radiate upward trend, the overall performance of a kind of steady state of affairs, especially on the sales performance in the amount of walking models , it is showing a stable growth momentum, but the market in April this year, Cadillac CT4, it did not perform well imagine.
In August, Cadillac CT4 only achieved 1281 sales performance table from the listing date, its overall sales for 7767, the monthly average sales of just over 1000 units. The reason is mainly reflected in the end price, accustomed quot; preferential quot;, quot; the price quot; consumers, the current Cadillac CT4 on the terminal price not too surprising performance. However, along with preferential liberalization, CT4 after a few months is likely to be one of growth Cadillac sales.
written in the last
on August sales data, Lincoln and Cadillac have put on excellent sales performance, due to the different body mass of each market and brand awareness, but also not much comparability. But it is certain that, with the upgrading of consumption and become a major purchasing power of younger age groups, those who are good to make a change can make a difference in car prices, can indeed access to consumers.