In general, own-brand SUV models in recent years is indeed very beautiful, there have been similar Hover H6, Ji Libo the Chang’an CS75 PLUS and other variety of star models.
difficult to find but on closer inspection, several models described above are compact SUV . By comparison, small SUV and mid-sized SUV market, brand cars are not dominant, the best-selling models are Japanese or German cars.
a simple analysis, the reason for compact SUV market own-brand models can dominate, mainly because consumers buy this level models, most of them live at ease types. Buying a car, of course, pay attention to the practical. This level of own brand SUV models, priced at around 100,000, the same level than the joint venture brand SUV, the price a lot cheaper. For many consumers, it is an absolute purchasing power.
Although midsize SUV body size more too big, but the price is also generally a lot more expensive, mostly joint venture brand models priced at about 200,000, more expensive luxury brands. Own brand of mid-sized SUV, the price is relatively cheap, even if the quality is relatively good are also about 150,000. However, this level models of consumer purchase or have some spending power, so they would rather spend a little money to choose a joint venture brand SUV do not want to buy its own brand models. So in the mid-size SUV market, its own brand car sales also far better than the joint venture brands.
look at the small SUV market, best-selling model is also the price is relatively high joint venture brand models. The question is, Why is cheaper own-brand vehicle sales but no joint venture brands so high?
subjective, buying small SUV consumers are generally younger, the pursuit of fashion and individuality of young family . Their choice of car, the more obvious requirements for vehicle exterior, interior, and configuration. Of course, quality is also very important.
ThereThe above arguments, it is not hard to understand why the joint venture brands of compact SUV sales so good.
because a lot of these models from the performance of the overall design and texture aspects are far better than the same level of good own brand SUV models. Such as Honda XR-V, Honda and Toyota Bin Zhi Yi Ze and other models. Either design is very personal, either overall performance more prominent. Even with some of the disadvantages people Tucao, but it still does not affect sales.
In addition to the joint venture of several brands of cars, the more helter-skelter Geely, Changan CS35 PLUS and other small SUV own brand car sales also not bad. These models have been able to achieve such eye-catching sales, it is not because they are inexpensive. The main reason is stylish, the interior work fine and deployment of rich and excellent dynamic performance as the main competition.
Thus, the more expensive the price of those small SUV vehicle sales have actually bad.
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