According to data by the Federation, in August 2020, China’s auto market SUV sales to 782,000. Compared to the same period in 2019, an increase of 10.7 percentage. Compared with July 2020, the sales volume also increased by 6.9 percentage. 1–8 months, China’s total sales for the SUV 5.088 million, down 9.6 percentage year on year.
which show very strong models, Bin Chi up 116.9 percentage, Chang’an CS75 sales grew 82 percentage Honda XR-V sales grew 89.2 percentage Roewe RX5 an increase of 70.5 percentage, Mercedes-Benz GLC up 28.8 percentage, mass transit Yue up 27.5 percentage.
At the same time, there are two models of the decline in sales is very serious, and both models are from Nissan, they are X-Trail , down 20.7 percentage. QASHQAI, down 25.5 percentage. So this article, we analyze, Nissan X-Trail, Qashqai, sales of both cars Why not.
[1] Currently the compact car market, product updates iteration fast, X-Trail, Qashqai has been facing cut .
X-Trail and Qashqai, both cars were once very popular. But over time, these two cars have also been faced with updating. Nissan X-Trail, has recently announced the replacement model of the picture, the estimated time of domestic replacement market does not take too much longer.
Due to the large body mass Chinese market, the major manufacturers to introduce new speeds are fast, take X-Trail, it’s the same level models, such as Rong put, CR-V, exploration Yue Tiguan L, They are relatively new models, while the X-Trail obviously on a lot of old-fashioned. In fact, from the interior can be seen, the X-Trail is basically a fairly old design, science and technology is not strong. The aesthetic needs of the moment is not suitable for the young consumers.
Although the overall positioning xiaoke partial rejuvenation, but the positioning xiaoke entry level compact SUV, small size compared to traditional SUV, now in younger CH-R, Yize, songs like probe SUAfter V market, QASHQAI it is not so strong competitiveness. So now before Nissan’s problem is that the old product, sales go up in order, we must hurry replacement.
[2] competing models of products to increase, the mid facelift more attractive, X-Trail, Qashqai just minor repairs.
In fact, a car’s life cycle, usually 7 to 8 years, within this period, car manufacturers will be redesigned, compared to competing products models, the X-Trail and Qashqai facelift sincerity is not very strong. For example, Honda Bin Chi, facelift XR-V, based on the original 1.5L + CVT power, an increase of 1.5T models, more powerful. Therefore, after the mid-term facelift, and Chi Bin XR-V is basically still remain popular trend.
own brand of upgrading to a faster, but also as models like the introduction of CS75 CS75 Plus, the Pro Jili Bo Bo the launch of these new models very attractive to consumers. In contrast X-Trail and Qashqai, each facelift, mid-term facelift is just a minor adjustment, the same powertrain, is to increase the number of configurations. It was not very good faith.
In fact, even the replacement model, Nissan models is not enough good faith, for example, the best-selling Sylphy. Before updating is 1.6L + CVT transmission, this powertrain follow after generation. Even parameters are not changed. And after the whole system is not updating electronic parking brake, the whole system is no cruise control, if not Sylphy Classic now offer large, it is difficult to imagine such Sylphy car is how selling.
[3] comfort, durability for selling Nissan in now does not work.
compared to competitors, Nissan’s technological advantages, in recent years really has not been fully reflected. For example, Toyota has been promoting TNGA architecture, product promotion, including terms of hybrid models, it has been the emphasis on technical route. Honda is the same, “Earth Dreams” technology surely we have heard. “Earth Dreams” these three words, just think it will make consumers think it is very advanced technology. Although MazdaSales in general, however, “Chong Chi blue sky” technology is also well-known words. Nissan it? We seem to have forgotten what Nissan advanced technology. When it comes to Nissan, the first thought or large sofa, comfortable chairs. Others, such as the Nissan Leaf this new energy models, though not bad, but not many consumers know.
So I think, the best-selling car or a decline in sales, not just models themselves, including many aspects of strategic firms, publicity and promotion. So now the sales of the Qashqai, X-Trail’s decline is the result of a number of reasons leading to the synthesis.