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Transformation of the way of independent brand car prices software is turned on?

If you are concerned about car news, then you might have seen these messages.

1.3 months of this year, Guangzhou Automobile Research Institute and the Branch was set up a joint innovation center smart car software technology, the scope of the study mainly for intelligent network linking car operating system, the target product involving network of infotainment, intelligent cockpit, intelligent interactive, safe driving and so on;.

2 year 4 month, Great Wall Motor a department “digital hub”, responsible with smart driving, intelligent cockpit, digital marketing platform, data sets, user operating platform and other related businesses;

3.5 months of this year, Chery “lion technology” research and development center in Nanjing announced the start of operations, undertake major car cloud networking platform, autopilot software development and system testing technology development and operations, large data operations and other services;.

46 months of this year, Chang’an automobile global software Center in Yuzhong District, Chongqing Changan automobile issued a “Tianshu Compass” smart strategy in 2018, when, while the global software center, “Compass Tianshu” smart strategic core sector, mainly for AI, big data, 5G / car networking, autopilot and other new technologies. In addition, Changan Auto plans to build 5,000 software development team in 2025.

5.7 months of this year, SAIC to set up software team, and announced officially named “Zero beam . ” The team will dominate the three main business involves driving systems engineering, software architecture and software platform based on factory data, the team is currently in large-scale recruiting, preparing exhibition to show its mettle in the field of software;

Overall, these messages are that a signal, change the way the software of its own brand car prices have pressed the start button. So, why are car prices go down this road?

In 1886, Carl middot; Benz produced the world’s first vehicle three cars, which opened a chapter in the history of the automotive industry for centuries. In the 100 years that this car from scratch, from rare to walk into millions of households, went on to become one of the greatest inventions in human history. Over time, the times are changing, humanity has entered the information age has decades. During this time, the rapid development of technology to make people’s life has undergone enormous changes, while also changing the things people around. Such as cars, it has come to intelligent, network-linked era.

It is well known independent brand in onboard intelligence and network-linked system has done very well, in the world’s leading level, and each became independent brand car prices constitute essential products. In fact, not only in China’s auto market, and the global automotive market intelligence and network-linking technology is a irreversible trend. For consumers, automotive intelligent features, the autopilot system can enhance convenience while driving; and auto-linked network, can make your life a lot of scenes extend to the car body. But for car prices, intelligence and network-linked there is a deeper meaning.

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the importance of software in cars has been self-evident in the moment, in the future become a new way to define the car is not impossible. Changes in the intelligent car, net of the Union, is a fundamental change in the car design and manufacturing logic. In traditional automotive design, EMS engine control, the control BCM body member, the vehicle stability control systems such as ESP perform their duties, by launchingIntegrated machine control device (ECU) to “unified management.” But with the development of the car in the intelligent, because the car count forces the computer chip and automotive lifting platform, various types of control systems and ECU evolution and integration as the central computing chip, and formed a standardized, common hardware platform, various control functions of the system for a variety of applications in the platform.

smartphone we used to, for example, that “inch of land” in the smartphone the integrated calculators, phones, cameras, multimedia players, and many other functions, so we can not go to purchase similar equipment alone. In this integrated model, the traditional distributed development model of the car will change, as our car will be smart phones in general, the embodiment of a common hardware and software platform, and then implement various types of software and applications on this platform.

Further, for the consumer, and to realize intelligent network auto-linked, and may be FOTA upgrade vehicle through undoubtedly a new experience. Or smart phones we now use, for example, by upgrading the phone system, we can use the new phone features, bring a different experience. And in the automotive body, that we bought a car, and can be implemented include power modules, chassis systems modules, car networking module and a variety of electronic control system modules, including vehicle upgrades by FOTA during subsequent use, the vehicle is used often new. At present, there have been a small number of cars equipped with FOTA vehicle upgrades. So, in the automotive industry is at a crossroads, the traditional car companies who first master the software, the equivalent of a master key next to the vehicle industry era.

forward in the development of the times , science and technology are forward progress, the car as one of “partnership” to get along with our daily, will gradually evolve into a more high-tech products, but alsoIt will provide us with a different, higher-quality automotive life. For car prices, the wave of change in this car, we must follow the trend temper forward. Because in the future, the software’s auto market competition will become increasingly fierce, bullied, the reason we all understand. The transition from traditional manufacturing to digital, perhaps through a period of growing pains, but now the hard work, the future will not only own the car competitive in the market be strengthened, while there will be a greater harvest.

(Source network, intrusion deleted)

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