Speaking of Korean cars gives the feeling, “Yan high value” should be the first impression many people . March 10, 2011, Dongfeng Yueda Kia K5 for the first time in the domestic market, the unique fastback styling and huge panoramic sunroof make it stand out in a joint public homely B-class car, the “Korean Obama” open way of selling it in China, has become the first choice for many young people to buy a joint movement of the B-class.
But only rely on “high-value color ‘hold up to the previous generation K5 attractive to young people gradual weakening, facelift, lower prices, increased with We can not save it on the decline in sales. But this year, September 7, from Arcadia cool (ALL NEW K5) replacement market, 161 800 -20.58 million premium package with a series of welfare policies, once again Kay cool back to the mainstream arena joint B-Class.
“Kay cool to really create cool my Z generations of young people to really like the B-Class, you have young. The young cells called young to understand, the bureau will have a young, that is the pattern, the pattern of the B-class’s have to have cool Kay, Kay Chevrolet no longer let cool greasy “this is the Minister of Dongfeng Yueda Kia automobile Co., Ltd. sales Division copy – Tang Yuejin expressed in an interview activities.
I believe that, from the Arcadia cool (ALL NEW K5) The former “Korean Obama” in order to gain a firm foothold in the pattern of today’s joint venture in B-class car, must be transformed into academic achievers “good student”, then this “Miyoshi” What are they?
the biggest highlight of the old Kia K5 is the “color value”, but a good car definition includes all aspects, not only must only “color value” word may include all of. “Yan began in value, but more than just color value”, which is from Arcadia cool (ALL NEW K5) for better understanding of the car. Tigers-style front face, Lightning LED daytime running lights, slender fastback styling, a total of four bilateral really exhaust, Kay Cool (ALL NEW K5) of the color value is still strong suit. From the point of view of its publicity caliber, and moving platformsKia more force is trying to convey to young consumers selling point.
“obviously can rely on face to eat, but has chosen to fight the power”, the phrase used to describe Kay Cool (ALL NEW K5) is very suitable. As many of the best comprehensive ability hotties, everyone’s attention is often placed on their face value, but ignored them another bright spot. When it comes to Kia’s technical strength, there will be a lot of people in China cognitive biases, and it was even par with its own brand, which for the 2019 global car sales in the first five of Hyundai-Kia group is really unfair. It is no exaggeration to say that Hyundai and Kia’s third-generation i-GMP platform that is fully equipped and Toyota TNGA, Volkswagen MQB compete hard power, Kia is not lack of technology.
KIA no shortage repairer platform, but also no shortage of powertrain, Kay Cool (ALL NEW K5) were using the world’s original fourth-generation CVVD technology, can achieve the compression ratio of the engine from 4: 1 to 10.5: 1 between the free adjustment, which is the author of the known variable compression ratio of the widest range of production engine. Speaking about the gearbox, the whole world can be self-developed AT, DCT, CVT car prices handful, one of which is the Hyundai-Kia. If you go down deep to dig, hybrid, electric, hydrogen and other fields, the Hyundai-Kia is also at the forefront of the mainstream car prices.
“discussion is price, but not the price, because between price and value are sometimes vague.” Once you have a good car, a good price is equally important, but I believe that a good price is not equivalent to cheap, but it should be value for money. Allow consumers to buy less than the article itself worth the price, it is a good price.
Then we look at Kay Cool (ALL NEW K5) of the premium package, even if not 161 800 -20.58 ten thousand yuan package licensing, in the mainstream of the joint venture among B-Class point of view, is absolutely and “expensive” words do not touch. After the count and purchase tax and insurance subsidies 5000 yuan, Kay Cool (ALL NEW K5) can be said that the price did not stay way out to the opponent. I even once suspected, if all of the benefits of carWe have to take over, Kia will not lose money?
and another good price point is reflected in the cool Kay (ALL NEW K5) of optional packages in the past in our minds, optional packages are car good corporate income-generating project, but not in the Kia here. Such as 3000 yuan upgrade “alloy wheels 19 inches (Michelin) + front seat heating / ventilation + copilot rear boss key” cabbage price really is, if they change on the outside, the light group 4 wheels and tires difference You may have more than 3000 yuan. “It would be too cheap to say the reduction with, not too expensive and it looks good faith,” Kay Cool optional packages (ALL NEW K5) is the best solution, but also to meet the needs of young people for personal Competition.
If a good car, a good price is still relatively easy to understand, so good service is required everyone to Kay Cool (ALL NEW K5) the products have a better understanding. The first is “discovered Kia” concept, look for top-rate star in the new car market with other brands endorsements, Kay Cool (ALL NEW K5) does not require this form. Because nearly 6 million Kia think there are a lot of owners of all walks of life, “star”, a small circle of young people and there was a lot of great God. Kia found the owner, the owner found the Kia, we play together, to be more effective than celebrity endorsements, more solid. Of course, this Kia is not talking about it, “Kia owners recommended purchase Kay cool, enjoy 5000 yuan of insurance reward” is the best proof.
to the owners more choice, but also make Kia an important part of the service. Lifetime free basic maintenance, base flow and powertrain warranty has been a lot of joint venture enterprises can not match the service, three kinds of optional vehicle warranty period is sufficient to take care of the practical needs of every consumer. No matter what car you frequency, 3-year / 150,000 km, 5 years / 100,000 kilometers, 7-year / 70,000 km, there is always a right for you. Of course, behind this, the face of more than 400 4S shops, Kia is a systemic challenge, ways of thinking in order to meet the young consumer groups, this is really hard for Kia.
“a good car, goodPrice, good service, “Arcadia became cool (ALL NEW K5) from the past that rely on the value of the Yen” South Korean Obama “, now transformed into academic achievers of” good student “, young people will pay for it right ? I believe that this issue need not worry too much, after all, handsome, good grades, and treat people politely top student in the class are usually very popular.