2020 August 27, Xiaopeng Motors officially landed New York Stock Exchange, to become Following the Wei and ideals, the third country after landing the NYSE repairer new power companies. Thus, the domestic repairer new forces have completed the three heroes are listed overseas, this is a very positive signal. Its meaning is that three new forces themselves, let them formally entered into a new stage of development, regardless of the thickness of the brand or business level, have opened a significant gap with other new forces. In fact, at the earliest, Xiaopeng car repairer is one of many new forces are not the most promising one.
A few years ago, when the repairer new forces began spewing out of the car Xiaopeng is that is widely considered one of the most do not fly. why? Because before the first car to pay Fu Xiaopeng G3, car Xiaopeng has been stressed: Smart car at the core operations, rather than in manufacturing. Xiaopeng is more bluster Chinese automotive OEMs only SAIC, Geely, Xiaopeng, Wei to the development and manufacturing of smart cars.
As we all know, the quality of a product, essentially depends on the quality of the product itself and behind the strength of enterprises, and the car’s remarks Xiaopeng great Internet company repairer a common problem, do not pay attention too much emphasis on the production experience, and after all, unlike the car phone, the car is composed of thousands of parts, once a part of the problem, the butterfly effect may arise is unimaginable, such as airbags Takada event.
Fortunately, it seems a little do not fly Xiaopeng car has highlighted the tight encirclement.
back to the history of the automobile Gu Xiaopeng, Xiao-Peng early product positioning is the car and went to the most critical step today, and Wei to a different car, the car did not choose Xiaopeng Tesla piece roadmap, but cut from the mid-market, and avoid the Tesla, Wei to the direct competition, fortunately, in the end the same main route Weimaraner car also cleverly staggered 15-20 million price range, giving the car Xiaopeng a relatively relaxed competitive space.
At the same time, car Xiaopeng introduced the first product G3, the electric SUV is focused on the Internet for young first-tier cities. To tell the truth, it is the price, the most unlike traditional SUV models.
Why do you say?
even if it is a pure electric car manufacturers have canceled the grille, but you can find a small piece of the front face of convergence. And Xiaopeng, is definitely the front face of the evolution of the most thorough, the entire front face a little and Model 3, as you can not find a little grill. Front windscreen extends to the B-pillar side, let G3 has a very huge field of view, sitting in the car outside scenery can be seen. And that roof like a science fiction movie camera, really attract attention.
I ask the price, which electric car looks more technology than the G3? More fun?
But having said that, despite Xiaopeng force G3 product very attractive to early adopters of young people. But Xiaopeng able to come today, really just rely on the product itself?
Of course not. You know, Xiaopeng car repairer of the new forces in the latest batch of qualifications obtained, but Xiaopeng wins in a fast car. In the early years of the new forces competing for the repairer, who is the first car can make out, the probability of success will probably much bigger, better get first-mover advantage. After all, when quot; PPT repairer quot; has become a derogatory term.
At the time, no qualified Xiaopeng car, chose this path foundry. Before Xiaopeng cars by G3 Zhengzhou hippocampus automotive OEM, the market has also been evaluated as quot; belly twins quot; type repairer, the same operation as well as Wei to car.
Although the OEM way, will make the manufacturing, product quality is not controllable, but the first to be produced by, also gave a sufficient degree of exposure Xiaopeng car, captured the first customers. With the pre-market performance, Xiaopeng car also walk in the first echelon of a public repairer new forces.
Despite early was a success, but Xiaopeng car market continues to decline in sales already become an indisputable fact. 2020 July 31, Xiao-Peng delivered a total of 18,741 cars G3. On a single repairer new car sales forces, G3 significantly behind not only the same level opponents Weimaraner EX5, also behind the higher end of the Wei to the ES6 and ES8.
2020 Year to date, total vehicle sales Xiaopeng 4753, and 2019 compared to the same period fell by 63.63 percentage. In July, sales of only 551 G3 Xiaopeng. Repairer has dropped out of the top three sales of new forces.
Data show Xiaopeng car in July 2020 delivered 2451 intelligent electric vehicles to customers, including the 1641 P7 and 810 G3. It also represents G3 sales have started to weaken. While sales still P7, but this just listed sales P7 for how long, not to say.
Previously, Xiaopeng had in Xiaopeng on the Guangzhou auto show when the car made a profit forecast. Called quot; March delivery ten thousand car, you can achieve breakeven quot ;. From the current situation of view, to reach the break-even point is still nowhere in sight.
Although Xiaopeng car crossed the early ups and downs, and now has completed the terms of the market, money, resources, etc. have a certain guarantee for the car can be Xiaopeng It laid the foundation for sustainable development. However, before Xiaopeng car problems, still a lot. Especially in the traditional field of new energy car prices regained consciousness, but also makes the car hard to catch my breath perilous Xiaopeng, Xiao-Peng left the car time is really running out.
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