[ Chexun Wang reported ] 2020 October 24, owns the Dongfeng Citroen and Dongfeng Peugeot Citroen automobile dual brand, Dongfeng Peugeot Citroen Automobile Culture Festival 2020 held in Wuhan. Activities ldquo; trust, responsibility, starting from the heart rdquo; as the theme, announced the revitalization of enterprises ldquo; Yuan + rdquo; plan, sincere gratitude ldquo; five heart guard action rdquo ;, and launch the dual-brand dealership. Since the outbreak can not go to the scene of the Chairman of the Management Committee of the PSA Group Tang Wei solid, sent a video message: ldquo; PSA will be long-term cooperation with Dongfeng, will continue to be long-term shareholder Dongfeng Peugeot Citroen Automobile, the shareholders of both companies will continue to support the development of dragon, PSA also committed the long-term goal of long-term development in China market. rdquo;
one heavy content : Launch ldquo; Yuan + rdquo; plan.
the face of the status quo, Dongfeng Peugeot Citroen Automobile adjust the medium-term business plan, strategic actions will be upgraded to ldquo; product more Chinese rdquo;, ldquo; marketing more accurate rdquo;, ldquo; rdquo ;, trust services more ldquo; operations more efficient rdquo; four aspects.
1, the product more Chinese mdash; mdash; increase with no increase, customer focus, high-frequency configuration used for the kingpin level models; based on our customers’ needs in the next five years to build and launch 14 new models, configured to achieve a comprehensive upgrade, experience full upgrade, upgrade the overall performance, full of sincerity; E continue to promote strategic move, all make the country six B emission standards in existing engines to achieve ldquo; three liters a drop rdquo; based on , started MHEV light mix, the country seven research and development, the introduction of more economical and fuel-efficient new powertrain products.
, 2, marketing more accurate mdash; mdash; further clarify the positioning of the two brands in the Chinese market, the value and advantages and strengthen brand value delivery. Among them, Dongfeng Citroen dedicated to the products, services, customer experience 3600 to create the industry benchmark for comfort.
Dongfeng Peugeot will ldquo; US design, the quality of the real, Wyatt Technology rdquo; as a core value of the brand. Around the brand connotation and hard-core technology, precision and continuously implement marketing actions, so that more customers can be more convenient, more truly experience our ldquo; rdquo cars conscience;, ldquo; rest assured that car rdquo;, ldquo; rdquo safety car ;.
, 3, serving more trust mdash; mdash; to become ldquo; give customers the most trusted auto companies implement rdquo ;, ldquo; five heart guard action rdquo ;, by ldquo; rest assured that buying a car, car peace of mind, caring service, happy to change the way concentric rdquo ;, to guard, to accompany the customer car life cycle, sincere gratitude more than 600 million Dongfeng Citroen, Dongfeng Peugeot owners support and trust.
, 4, operations more efficient mdash; mdash;, evaluation of building a truly customer-centric business all the work, all with ldquo; customer satisfaction rdquo; as standards, nuclear inspection. To ensure that each customer demands, can quickly focus on fast response, quick fix, commitment will be reached. Implementation of the first take responsibility, customers who find who is responsible, whoever tracking in the end.
Dongfeng Motor Group Co., Ltd. President Assistant, Dongfeng Peugeot Citroen Automobile Co., Ltd., general manager and party secretary Chen Bin said, this is both a moment able to focus and accelerate the development of the settlement plan plagued Dragon important issue, but also a long-term planning, a clear plan for the future direction.
heavy content of the two: launched ldquo; five heart guard action rdquo ;.
1, ldquo; rest assured that car rdquo; mdash; mdash; pioneering launch ldquo; 7middot; 1middot; 5rdquo; three service policies, namely ldquo; 7 Tian retreat transfer rdquo; ldquo ; 1-year commitment to new car insured rdquo; ldquo; 5-year new car warranty worry rdquo ;. Consumers in the purchase 7 days, due to product quality problems can be returned without loss of car; dual brand new models on the market, the official guide price cut brand, or official website promotion policy, will be less than 1 year car users have given compensation for the difference; new car supreme 5-year / 150,000 km vehicle warranty + free six basic maintenance (or value-added optional redemption ceremony), such a policy fully beyond the standard three packs, well above the industry standard.
2, car peace of mind mdash; mdash; We sent three packs: Buy 3 years 5 times, nine times five years maintenance contract package, brand subsidies, unprecedented, enjoy 30% preferential make maintenance more economical; nearly 800 kinds of commonly used spare parts prices overall decrease in the average price rate of 10 percentage, make maintenance more money; cross-platform cooperation to achieve 23 000 rescue vehicles 24 hours a day, half an hour in the city speed up, speed up the country for two hours, so that more timely rescue.
3, caring service mdash; mdash; the industry’s first ldquo; not satisfied, on a free single rdquo ;, dual-brand eight new upgrade service commitment, more convenient, more intimate, such as routine maintenance within 2 hours complete, timeout free single; rescue the country will be up to two hours, overtime on a free single; vehicle replacement of old parts, presented to the user, fails to perform on the free list.
4, transfer happy mdash; mdash; launched ldquo; rdquo ;, planned redemption value of used cars up to 15,000 yuan appreciation.
5, all the way concentric mdash; mdash; strength pet pink, launch ceremony for old friends and old customers. More than six years back to the shop’s first owners, the brand presented free maintenance once, benefiting 3.6 million owners.
In order to ensure a series of hard-core service commitment to honor effective since October 24, DPCA 400 in the dual-brand service hotline, additional general manager of complaints Line 2-hour time limit to respond to customer demands, it can be described as full of sincerity.
For various reasons, Dongfeng Citroen and Dongfeng Peugeot sales slump, Dongfeng Peugeot Citroen Automobile belief restart, rebuild target strengthBuild, well ldquo; most drastic rdquo;, ldquo; Last Stand rdquo; all the preparations.
First, Dongfeng Peugeot Citroen Automobile leadership adjustment, to further strengthen the authorized Dongfeng Peugeot Citroen Automobile management team and enhance decision-making efficiency.
Second, focus on core initiatives dual-brand sales break mdash; mdash; CPU Initiative was launched, France 24 marketing executives rushed to the front of the field, respectively, and 219 dealers twinning, individual performance and network performance directly linked to the site every month in stores not less than 10 days.
Further, in the fourth quarter to achieve business objectives mobilization meeting and communication will be held situation targets, 5000 by 114 staff participating venues simultaneously. General Manager and department heads signed a military order in the fourth quarter target, sounded ldquo; fight 100 days target oath Paul rdquo; the bugle call.
September 29, PSA Group official micro letter released: decided to provide 50 million euros of funding for DPCA in the fourth quarter of this year, Dongfeng Group will also produce DPCA operating working capital requirements needed to provide strong support to further protect and enrich the Shenlong company’s cash flow; Dongfeng Peugeot Citroen automobile fourth quarter Jiangzai supplement 150 million yuan business costs, strengthen regional marketing, sales lay the foundation for recovery in 2021; from 2020 to during 2037, PSA Group each year DPCA will provide 100 million yuan of funds for Dongfeng Peugeot Citroen and Dongfeng-branded brand building and channel development; the two major shareholders have decided in 2021 to DPCA capital increase to DPCA guarantee future development.
October 24, Chairman of the PSA Group Management Committee Tang focus on facts sent to Dongfeng Peugeot Citroen Automobile Culture Festival congratulate video, he reiterated: ldquo; There is no doubt, PSA and Dongfeng will be long-term cooperation, will continue to be long-term shareholder Dongfeng Peugeot Citroen automobile, the shareholders of both companies will continue to support the development of dragon, PSA is also committed to long-term development in the Chinese market’s long-term goals. rdquo;
inside and outside theDriven by the force, it is undergoing change for the better.
in September, Dongfeng Peugeot Citroen Automobile sales were up 28 percentage three weeks to maintain the growth momentum by October.
October 9, Dongfeng Peugeot Citroen Automobile and Shanghai Electric Division harmony Financial Leasing Co., Ltd. signed a strategic cooperation framework agreement, ordering e 1000 Dongfeng Citroen Elysee.
October 20, 2020 ended Wuhan Auto Show, Dongfeng Peugeot and Dongfeng Citroen orders for six days to reach 654 units, more than 128 target achievement rate percentage.
October 24, at the 2020 Citroen Automobile Culture Festival Account Signing and delivery ceremony, Dongfeng Peugeot Citroen Automobile and Xiangyang Bus Group signed 430 orders and deliver total CPI, PICC, Xiamen million amount and other large customers about 2500 new car.
concomitant achievement, peer into the future. Future, business scale back the level of the industry mainstream, the whole value chain, sustained and healthy development mdash; mdash; this is all the dragon people look forward to, this is the Dongfeng Peugeot Citroen Automobile Culture Festival brought to our beliefs.
