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Aung challenge the way, do not publish Ke Angke flag, color values ​​have half the battle, so pricing will become a dark horse?

this year, Buick introduced the new Ang Kela, Ang Kela GX other variety of new vehicles. Looking at the current Buick’s SUV lineup, which also is not difficult to find in the absence of a large SUV. A few days ago, officially announced the official figure Buick’s new large SUV models, and declare it will be shortly after the market, new car named Angke flag. This period of “intellectual analysis”, to focus on small intellectual Angke flag, analyze its comprehensive product strength, market competitiveness and price and other dimensions.

[123 shape]

respectively using the family Keang Ke flag latest design language, thick chrome bar across the entire front face and the sides of the boomerang shape LED daytime running lights connected to the lower set of headlights distance light; for reporting information, wherein the network provides two kinds of banners dot-matrix pattern. Angke flag side lines are more sculptural, its chrome trim also adds a sense of refinement. Design of rear and front face echoes, the through middle chrome increases the width of rear vision, Angke flag also uses a dual bilateral co-exhaust layout.

[123 ] dimensions, respectively length and breadth were Keang Ke flag 4981/1953/1732 (1736) mm, wheelbase is 2863mm. Its overall size and Cadillac XT6 close, both wheelbase consistent. And a joint venture with the public transit Aung large SUV compared to the latter’s advantage is more apparent.

seating arrangement

flag is seven Ocamar Formula 2 + 3 + 2 design. The comfortable configuration, car Department standard three-zone automatic air conditioning nanoscale with anti PM2.5 air filter, electric row2 folded seats may be implemented, which is also provided with models heated front seats \ ventilation function. Detail, the second row flag Angke not provide central headrest, two, three rows of seats in the platform is substantially flat. Found performance, 178cm front passenger’s head has a punch margin; 4 refers to the second discharge head margin, the second row to the last, there are three legs fist excess amount; second row to a suitable position , 4 refers to the third row of the head margin, there is a fist leg 3 denotes balance.

Interior

flag Ocamar uses asymmetric style layout, there is an overall increase in fashionable. The new car is equipped with a piano paint panels and leather wrapped large areas of material to highlight a sense of quality. New car meter is a mechanical pointer style, consistent in style and control screen layout Buick family of models that support Carplay and Carlife functions. It is worth mentioning that the new car for the first time introduced a touch-tone electronic gearshift, saving a certain amount of interior space.

power, equipped with a flag Angke LSY code for the turbocharged 2.0T engine maximum power of 169kW, the maximum speed of 210km / h, to meet the emission standards six countries, which Ministry fuel consumption 8.1L / 100km. Transmission side, or to match the car speed manual gearbox 9.

launched Angke flag Buick to fill the vacancy in the large SUV market presence, further improve its SUV product type spectrum. Buick gradient layout to achieve large SUV from a small, compact, medium to medium, while there Angke flag is also expected to drive growth in overall sales of Buick.

Ocamar flag first appeared in the Ministry notification directory which, because of its English name suffix –quot; ENCLAVEquot; and OverseasKore consistent, so if the car triggered a domestic Kore guess. But from Angke be exposed flag dimensions, powertrain point of view, the new car is not a domestic version of the Enclave.

In 2008, Shanghai GM imported Buick Enclave way of introduction, the car was equipped with the same boulevard 3.6L V6 engine with bulky shape, its momentum quite bluffing. However, due to high prices, excessive fuel consumption, and ultimately sales are not ideal. After the dismal Enclave, Buick has been a long time not to enter the 300,000 + SUV market. Two years ago, mass transit Aung virtue of the Volkswagen brand endorsement and very ample space superiority, based on 300,000 to 400,000 7 SUV market, 3.0T V6 version added more models are overstating the allowed price range to $ 500,000.

this year, Buick introduced a new generation of Ang Kela, the new GX such as Ang Kela new car these new cars are undertaking to take the amount of responsibility, but it is based on the Buick Avenir related high-end sub-brand models support more than 300,000 market. From the current SUV market, “starry” state 7 perspective, Buick is when you need a large SUV segment to attack the market, after all, relying solely on the Avenir brand of high-end sub-brand seeks up the road a bit thin.

If you give a definition, I do not prefer to call Ke Angke flag as “civilians version of the Cadillac XT6 “. Because they are from the same platform, positioning the same, similar size, wheelbase fairly even power portfolio has also been associated with. Currently, Angke flag just broke seven versions, reference XT6, does not rule out future car models launched version 6 2 + 2 + 2. As, no layout version 5 models and Ang Kewei also to stagger.

[123 ] the currentInformation about the situation, Angke flag facing directly competing products comes as Highlander and way expensive. Angke flag can achieve a breakthrough, in addition to excellent product strength, its price is also crucial. Its price conjecture, ash from the horizontal and vertical dimension to consider.

medium-sized and large mainstream SUV joint venture in the market, the way Ang (300 900 -50.59 Wan yuan) directly competing products Angke flag, but because of the heat and the Highlander brand influence, its main marketing vehicle 2.0T 7 deluxe edition (289,800) will also be one of the entry models of competing products Angke flag . Therefore concluded that the entry price Angke flag of between 289,800 -30.09 million. Taking into account the core opponents Angke flag for mass transit Aung, in order to market early attention of consumers, its Starter Edition will be priced slightly lower than the price of entry-expensive mass transit, perhaps a better market pricing strategy ( Note: Ang Kewei 2.0T entry level price is lower than the Tiguan L 2.0T high-power version of Starter Edition price). Therefore,

Ash inference Angke flag or entry level price is 296,900 yuan.

flag Ocamar top with these aspects may Price to infer: Ang 2.0T way the top version is priced at 417,900; Cadillac XT6 (full line 2.0T) Starter Edition is priced at 419,700; JEEP Grand commander (the entire department for the 2.0T) the top version is priced at 40.98 Wan; Ang Kewei the top version is priced at 309,900; L Tiguan 2.0T in the sale of the top version is priced at 311,800. In terms of consideration to enhance the brand image and brand premium, Angke flag of the top version priced higher than the price of JEEP Grand Commander of the top models, namely 409,800; but taking into account the Cadillac XT6 priced at 419,700 entry section configuration has been very rich, in order to distinguish the relationship between brand positioning, top with the price Angke flag and not be higher than the Cadillac XT6 entry models priced.

Accordingly ash inferred Ocamar flag top with price of 416,900 yuan.

(a result thereofTop with prices slightly lower than the Volkswagen Tiguan 2.0T top with expensive price so it’s easier to move consumers in terms of publicity). Comprehensive inference price or not Ke Angke flag as 296,900 -41.69 million.

Of course, consistent with Buick’s marketing strategy point of view, Buick’s flagship sedan and the flagship MPV models are introduced the Avenir version, so Angke flag future is also likely to launch Avenir version. So far, Buick will complete the car, MPV and SUV and other market segments break up. And Angke flag Avenir will face mass transit Aung 3.0T V6 models, in order to complete a comprehensive check of the Volkswagen brand SUV models.

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