➤ I don’t know why, the status of Skoda’s brand in the minds of consumers, or the image, so many years I still didn’t give it. There is even too much statement: Skoda is the poor, the people who can’t afford the public will buy Skoda …
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This description sounds very uncomfortable, especially for Skoda owners, which can be said that it has been attacked.
Although the car is expensive, it should not be the only standard for judging the economic strength of the owner. After all, the different people are different from the understanding and demand of the car. The car is an incorrect performance of the market.
Some people say that Skoda is clearly a brand from the Czech Republic, but it always wants to The heat said that he is a German truck. For this, the official is definitely uncomfortable.
such as just from the superior Yu Jingmin, general manager of the car, the general manager of the SAIC Volkswagen Sales Company, said that Skoda is not a German car, but is a German car. Of course, this brand of the outside world is very difficult to change.
, the masses are old It is too much to say that Skoda’s popularity is too much. After all, Skoda has a large-scale hardware foundation of the public, and has its own characteristics, the price is more affordable, and the essential is the way.
In fact, it is important to say that Skoda’s survival in the Chinese market is not very unbearable, but sales is more than the mass brand, it is indeed a bit “accompanying reading”, and The sales of models are unstable. Especially since the fourth quarter of last year, Skoda’s sales of the entire brand showed a trend of decline, this is the most worrying point.
At this time, Skoda brought a new product – a new generation of Octavia ( In order to keep up with the trend trend, it also added a suffix, named Mingrui PRO, and it has been released, which is 138,900 to 159,900 yuan), and the official market is expected to be high for this car. After all, it is the main model. If you can’t boost your brand confidence, Skoda does fall into a more passive situation.
So, how is this car, today’s ruts will write this car.
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The first impression comes from “Mingrui” color matching?
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The new generation of Mingrui is actually released overseas in November 2019. It is now a year and a half, for such an important model, the introduced process is slow, of course, There may be an epidemic effect.
▲ overseas version of the new Mingrui
However, in order to enhance the new generation The power of the model, the domestic Octavia PRO has extended the wheelbase than overseas version, but the amplitude is still a restrainedFor 44mm, the wheelbase of Mingrui PRO reaches 2730mm, with FAW-Volkswagen Sagitar is basically flat, and it is obvious.
44 mm wheelbase extension is not obvious in an external scale, so Mingrui Pro seems to be a normal A +-level sedan sedan.
In contrast, the two advertising elements prepared for Octavia PRO were more impressive this time. One is a bright “ energy orange “, one is a new “
Xingyun Blue
“, it is really quite.
The new generation model is more tough, especially before the model. The shapes of the sharp ridges on the bumper are easy to think of the architecture of the modern wind, with a striking body color, visual view is simply a sharp. Just from the lower surrounding style of the overseas RS version, after removing the fog light, after the chrome gifting strip is added, it becomes a bit strange.
In addition, the front cabin cover of Mingrui PRO uses a shell design, followed by Audi A4L is very like, this design can combine inevitably gaps with the body lines, which look more concise, but the requirements for the process will be higher.
According to pre-sale information, the Duir PRO of Premium Edition and Ultimate Edition will adopt 18 inch rims, 18-inch is already a ceiling for this level, looks enough spirit. Although there are 19 inch versions overseas, it is greatly not necessary. 
The maximum of the tailThe color is the back tail door of Skoda Ancestors, the opening is very large, and the taking place is quite convenient. However, in a state in which the second row of seats is put in the second row, the backup box volume of Mingrui PRO is slightly reduced, and the regular state is 528L, and the second row of seats can be Expand to 1482L. The good news is that Skoda adds electric tailings to the top with Mingrui PRO. Ms., no need to worry about itself, this huge tail.
The shape of the entire tail has greatly improved, lateral extension The taillights are not only at most, but also more stereoscopic. There is still a small diffuser in the lower part of the bumper, which may make you feel that this car is very moving, but when you move your line of sight to the exhaust port on both sides, you will find that Skoda Octavia PRO will get Audi’s true biography. –
Pseudo-exhaust
.
In general, Mingrui PRO becomes more trend than before. Some, it is easier to attract young consumers, and even these two advertising elements will give people a enchanting impression. Some people explain that sharp pro will become like a South Korean car. Why don’t you start the enchanting route is a Korean pot … Korean said that this pot is back! (Open a joke)
“Format” plus a little detail
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In the carriage, it is possible to expect that as a platform product (golf 8 in October 2019) Publish, follow the new generation of Mingrui basics before and afterMingrui Pro will be very close to Golf 8, because this is also a popular
routine operation
.
, for example, the central control is shifted, the air conditioner is moved down, full liquid crystal The instrument, the pocket electronic gear, which is a unified feature.
However, they also have some differences, such as the function keys of the steering wheel, golf 8 cruise The system’s control key moves to the spokes of the 9-point position, and the Octavia Pro remains controlled by a separate lever. The steering wheel style of the two is also different, and the steering wheel of Octavia has a chrome trim strip on the spokes, and there is a hollow design in 3, 9 spokes, and the roller, which looks more beautiful.
There is also a door handle on the door panel, and the small shape of Mingrui PRO is still quite Chic. From the overall materials, Mingrui Pro is slightly better than Golf 8.
In fact, the most appreciated in the Mingrui PRO compartment is
seat [ 123], the seats that are equipped with the exhibition cars look more sports fan, but sitting is very comfortable, there is a certain package, but will not kill you dead.
After lengthening the wheelbase, the rear row of Mingrui PRO has become a no need to worry. Where the knee space is relaxed, there are still two to three fingers in the head.
Usually we are worried about the back row of the public, more in the seat cushion is long enough, the length of the rear seat pad of Mingrui PRO is in place, and the tilt angle of the seat is also allowed to get enough to support. Then, the larger side window is large, the opening of the Octavia PRO back row is also good.
Therefore, the manifestation of the rear row It will be a highlight of Octavia PRO, compared to the recent listing of FAW Toyota Asian lions, also has a certain advantage.
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Why is it that sharp PRO is “把”?
[123 Although he said that Skoda is in the Chinese market, it is like reading a book with prince. It is only a helper role around the public, but in fact, if we want to buy the latest prices to buy the latest Technology, then buy Skoda.
Mingrui PRO is the first model made by MQB EVO platform Therefore, there is a more important meaning for the Volunteers. In fact, when the last generation of Skoda is listed, the situation is similar, and the first batch of MQB platform models put into production in China.
And, in a period of time, the previous generation of the product is the number of products, the number of compact cars, is balanced, and there is no hard injury. In terms of market performance, the previous generation of Mingrui has also sold a good time, but it is not like the same type of model like the mass brand, which can continue to attract consumers, which is really confusing.
In the new Mingrui Pro, we suspect that it may be like the previous generation model Like the initial strength of the product, we have won the favor of the consumer through the comprehensive strength of the product. But if there is enough back, let Mingrui Pro have a strong market performance throughout the life cycle, which is what is going to see Skoda’s marketing.
Of course, Mingrui PRO is with 
regret
, For example, the 1.5TSI EVO engine of the overseas version still has no appearance, this is also a topic of the old saying, the public is to introduce this engine, this situation and the Volkswagen Golf 8 and even Audi New A3 are the same disease. This allows the three MQB EVO platforms to always lack some topics in the publicity of the power assembly, and they also bind their product power.
▲ everyone can feel the extent of the power assembly provided by the Volkswage Group in the European market
However, in the other hand, the three configurations of the pre-sale prices are currently published, all of which are equipped with a multi-link independent ventricion, so that the future further improves the low or low-order power versions of the product line. The model will not change the torque beam like golf 8, and it is not known. At least the previous generation of Mingrui is all non-independent torsion beams, which is a progress.
will the travel version will come?
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Take the travel version of the domestic model, open for more than a dozen two decades, the first one in recent years is Skoda Octavia. However, after the last travel version of Mingrui domestic produced, the reaction was not warm, and he couldn’t talk a wave of waves. Last year this segment has a small partner – Fox Huou, but it is also not possible to make travel cars.
The travel vehicle is not called a seat. It seems that it is again printed, then the new generation of Octavia travel version is there possible to appear on the production line of SAIC KAO? It can’t be said to be completely impossible, but the possibility is really a big.
▲ Left: Mingrui Scout, corresponding to the previous generation of domestic travel version; right: Octavia RS
So what is the performance version of the Golf GTI? This is even more impossible. After all, the last generation of Octavia has not introduced the RS version, and only the two generations have domestic Octavia RS. I can’t say that the introduction of high-performance editions should also be “daily affection”?
Therefore, the new Omudi PRO, the general probability is only one version of the body. Single, although not bad news, it will have a little cheer.
When Skoda’s sales monthly decline, does Mingrui PRO’s arrival means the emergence of turning points?
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