Red Flag as the highest visibility car brand in China, although it has the title of “Son of the Republic”, but has been sick by people due to sales and number of models. However, since the brand is independent in 2017, the Hongqi development strategy has been completely transformed, knows how to take the proximity route, the product selection is gradually more, this three years has also risen, even in such a harsh environment last year, can still be completed The unexpected goal of 200,000, and successfully ranked among the second line of luxury brands, the market prospect can be said that the red flag will increase the total sales target to 400,000.
In 2021, the sales of Hongqi still grow stably, and a total of 70060 new cars in the first three months will refresh the historical record again. In April, although 21,900 units have fallen 11 percentages compared to last month, it has also increased the year-on-year growth of 50.8 percentages last year.
Specifically, the model to contribute to the family is still the red flag HS5, with a mature atmosphere, the level of the level and the extreme With competitive prices, consumers are unanimous, and the average sales volume can be stabilized near 10,000. It is worth mentioning that according to the new car plan released by Hongli last year, this year’s HS5 will have a mid-term change. The new car product will be more competitive. If it looks at the red flag HS5, you may wish to wait for another one. 
Following it is the red flag H5 with the HS5 class, as a family of car products, can be said to be the highest cost Car. Not only is the price of the A-class car, but also from the product power contrast the luxury brand, not falling. Success has caused a good sense of consumers, and the average sales volume can also be maintained at a level of 10,000.
In addition, it is worth mentioning that the red flag H9 positioned in the medium-sized luxury sedan is available after the listing, and it can be maintained at 3,000-4000 vehicles. The level of this year, the total sales volume reached 9896. To know,H9 and BBA luxury brands of 30.98-5.398 million, large cars A6L, 5 Series, and E-class are in the same price range, although they are not worth mentioning, but dare to The mentality of the benchmark challenge can be said to be worthy of recognition, not to mention H9 that has just been listed, and there is no too many models, such results have been very satisfied.
Maybe some people guess, the red flag is not a second-line brand such as Cadillac Volvo, using the price of the price to grow up to grow up? According to the statistical data statistics of the central auto center, the red flag has averaged 214,200 yuan in the first quarter of this year. Although it has not been ranked first to a second line of luxury brand, it has exceeded the joint venture camp, considering that the vast sales source of Hongqi is H5. And HS5, so it is not difficult to see that the Red Flag does not choose the marketing strategy of price exchange because of the target sales.
In terms of after-sales service, the red flag also has the standards that the luxury brand should have, according to China Dealer satisfaction announced by JDPower in 2021 The research ranking shows that the red flag is located in the fourth place in the whole brand, second only to Honda, Lexus, Nissan, and a good after-sales service system helps red flag brand in the market’s reputation further spread.
In addition to the fuel truck, due to the new energy vehicles in recent years, consumers have become more and more high, and the red flag has also begun to lay out. In addition to the E-HS3 active on the road as a webmark, Hongqi also plans to introduce the E-QM5 of the sedale of the car, and the same is also the main network approach. It can be seen that the red flag is not eager to seek as many other car companies, but through a huge webmark car market to accommodate the recommendations from drivers and passengers, and then improve the future production. Presenting a more comprehensive product to consumers.
Summary
Red Flag has been obvious to each year, not only brandTo more exposure, the product sequence is also more abundant, and consumers are more accredited. However, from the current 23% target schedule, the remaining 8 months of red flags need to sell 300,000 vehicles, and the pressure in the face is not small.