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Breaking the way – reshaping the iron general “new retail” 2.0

Shenzhen, 2021 / Article / – May 7, Shenzhen (International) Wisdom Travel, Automobile Modification and Car Service Industry Ecological Expo grand opening, worth the car market event, car market Well-known Brand Shangron General Automotive Electronics Co., Ltd. held a “peer MIDDOTT; Qi Chuang Middot; win-win” theme, the meeting site attracted many views of tourists and media, I would like to understand the iron general The latest trend.

The new LOGO is officially unveiled

The conference was officially opened in order to officially kickedly, and this meeting was officially opened, and the meeting was an investment meeting, and it was also a new LOGO conference in the iron general. After the opening ceremony of the high-level leaders of the Iron General, Iron General’s The new logo finally unveiled the mysterious veil, the new design concept, and a refraction of the iron generals took the traditional style of many years, giving the brand younger, more fashionable design elements, meaning to break the routine, born to the new, from the heart Departure more bonding the young brand concept.

Iron General LOGO unveiled ceremony

Breaking the traditional channel distribution challenge, Iron General “new retail” new gameplay is coming.

The highlight of this Merchants Association is the grand introduction of Tang Guisheng, Tang Guisheng, Tie General Mall, and the iron general mall is the original “new retail” online service platform of Iron, which is compared to traditional side-side channels. The model, the iron general mall pay more attention to the three-way “factory”, “service provider”, “shop” tripartite, the new retail is the efficiency revolution, and the iron general mall is the combination of online, improve the user experience, improve efficiency, and use the Internet Thinking to help entity retail transformation upgrades.

Since 2019, the iron general mall officially launched, after more than 2 years of operation time, 1 year of the Pearl River Delta area verified, 1 year of the province’s trial operation, enter the doorThere are more than 9,000 stores, including more than 4,500 stores purchased through the mall model, the core active door store reached 1,500 yuan, the annual purchase amount exceeded 30 million yuan, 2019 sales reached 10 million, and the tire pressure sales reached 25,000 sets. Although the epidemic is affected in the first half of 2020, it is still settled in a single month to reach 1 million yuan, and the mall model has been launched, and it has been protected from the market and has achieved significant results.

Excellent representative award ceremony

If a business model is no longer Advance the performance of the industry brings further improvement, then, it has a great discount. Traditional business methods and the popular e-commerce industry have encountered such dilemmas and problems. When traffic is dissipated, when they are unable to be effective, people are urgently needed to find a new way to improve industry performance. Thus, for the difficulties and problems facing the user and the industry, the iron general mall model is the answer given by the Iron General in the “New Retail” era.

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