In May, Exeed Star launched the “Bai City Bai Store” channel expansion action. On May 15, Hunan Hengshun Xingtu Experience Center opened. At the same time, the Star is a comprehensive coverage of the Star Experience Center in the nearly 100 cities, including Xi’an, Luoyang, Zhangjiajie, Baoding, Qingdao, Dongguan, etc., including Xi’an, Luoyang, Zhangjiajie, Baoding, Qingdao, Dongguan.
EXEED Star officially launched “1 + N + X” spark channel mode, targeting different cities, using differentiated network development strategies, enhancing the service capabilities and operating level of overall terminal channels. By the end of 2021, the Star will realize the network layout of “200 Star Experience Center + 200 Special Base +1000 Authorized Experience Shops”.
On May 15, Exeed Star held a grand Hunan Hengshun Xingshu Experience Center opening ceremony in Changsha. Not only that, since in May, the Star has a new hundred brand experience stores in the major cities in the country, including Xi’an, Luoyang, Zhangjiajie, Baoding, Qingdao, Dongguan, so. The smooth launch of the “Bai City Bai Store” action will realize the full coverage of the Starvaus marketing network in the domestic market.
Hunan Hengshun Xingdu Experience Center officially opened
[Brand is constantly breaking , The Territory will enter the development expressway] Since its establishment in 2019, the Star has been awarded award-winning. Star TXL in the C-NCAP safety collision test, the highest score of 93.6 points, the highest score of “Five Stars +” safety rating, officially entered the Russian market to win the title of “2020 Best SUV”. “Gift-level large seven SUV” Star Take the month to break the self-high-end selling price of the self-priced high-end price range, enter the price range of 200,000 joint ventures, widely praised by the media and consumers.
Today, the Star has completed compact, medium and medium-sized SUV product layouts, and continuously consolidate the basis to enter the development of fast lanes. From January to April 2021, the accumulated sales increased by 138% year-on-year, and the single month sales increased by 117 percentage year-on-year. Among them, the flagship model star has been listed on March 18, and the accumulated sales have reached 1832. along withThe smooth development of the “Bai City Bai Store” channel expansion, the network of the Internet will be further improved, and the brand building will go to the star sea and the quality of the stars.
[100th City Hundred Store, Xinghuo Yuanyuan, Star Building “1 + N + X” channel construction new model]
At the opening ceremony of the Hunan Hengshun Xingshuo Experience Center, the Star officially announced “1 + n + X” spinning channel mode, which “1” represents the Star Experience Center, “N” represents a franchise store, “X” representative authorization Experience store.
EXEED Truck Brand Communication Director Xiong Mingming
Exeed Star Motor Marketing Center Brand Communication Director Xiong inventory said: With the era of China’s auto market, the sales terminal as the most important ring of the customer experience, will carry more and more important brand building functions. In the future, the Star will be guided by the customer experience, using 5G digital technology, using technological means such as multimedia, VR to realize the quality of the sales experience, product delivery, customer operation, etc. At the same time, the Starway adheres to the channel development concept of cooperating with partners to win the coverage, gradually optimize the channel structure, improve marketing and profitability, and enhance the dealer’s confidence, and achieve channel scale and quality. Double upgrades, bring more comfortable, more peace of mind, and more intimate service experience, and become a sharp army of China’s high-end brands and breakthrough.
Car sales and service is closely rounded around the “Marathon Long Run” In order to let them enjoy the efficient, convenient service experience of “not going out, not cross-zone”, “the last 1 km” of the marketing service, the star “1 + n + X” spark channel mode will be based Different urban characteristics, use differentiated network development strategies. For large-capacity markets, priority to help mature dealers’ network development, strengthen the service capabilities and management levels of end channels; and in the customer source is also rich in but tooSmall-capacity markets that are dispersed, single-volume volume, will strengthen the operational model of “franchise store”, strengthen the expansion of secondary channels, and achieve the coverage and service distance of customer living radii, let the car, test, Buying a car, after-sales service is more relaxed and easy. This is also beneficial to reduce the operating pressure of dealers, strengthen competitiveness, and realize the win-winning vision of manufacturers, distributors and consumers. In addition, while the “Bai City Bai Store” action is successfully carried out, the Star will also vigorously promote the brand authorized experience store, so that excellent service benefits and more sinking market consumers.
At the end of 2021, the Star will realize the diversified network ecological layout of “200 Star Experience Center + 200 Special Branch +1000 Authorized Experience Stores”, complete All – round penetration of major cities in the country to the county market. At the same time, the Starway will also stick to the “high quality growth” operation concept, launch a series of initiatives to strengthen operations, services, to engupping all levels, and realizing the original intention of the channels.
How to use the terminal as the Chinese auto market is competitive in the normalization phase of the China Auto Market Channel services good users, improve user loyalty, become the primary issue in front of many cars. In response to this market consumption trend, the ‘1 + n + X’ spark channel model of the star is to enhance the customer experience or guide to achieve cooperation and win-win. The Star Link lists the profitability of distributors as the core work. In the future, they will enhance the operational capacity of partners and strengthen their combat power by means of operational quality evaluation, multi-dimensional classification management, and store counseling. At the same time, the Star will also put more powerful business policies, as well as the overall resource expansion partner investment, support the dealer to constantly do strong, and strengthen the strengthening channels of the transportation of more high value models.
Active site, Exeed Star Motor Marketing Center Brand Communication Director Xiong Involuntary Hunan Hengshun Chairman Yang Yan is awarded “” Star Experience Center authorization. The opening of the Experience Center of Hunan Hengshun Xing, not only further deepened the cooperative relationship between the two parties, but also the strategy of the Star Brand to grab the core market of China.. As the rough soldiers of China’s self-high-end brands, the Star is a high-end intelligent product that has been more fitted to build a better market, which not only launched a new brand positioning of “great ideas”, but also adheres to “understand users. The core concept of the pet users is constantly created for the consumer market. In the future, with the continuous promotion of “1 + N + X” spint channel mode, the Star provides consumers with more thoughtful and perfect service, strong system power empowerment and policy support, and more high-end intelligent products It will also become a strong cornerstone of rapid and high-quality development of partners, and more energetic for market injection.