In China, there is a brand being seriously underestimated, it is the world’s youngest TOP 5 car company – modern car Kia. According to statistics, in 2020, modern cars sold 6.35 million in the year, jumped to the world, and it was a Japanese-US car company such as General, Ford, Honda.
In addition, in various authority awards, Kia is also the existence of all-year hegemony, including in Europe and the United States and other mature cars. In 2020, Kiao won the “North American Best New Year Car”, continuously obtained the mainstream brand champion of JDPower new car, and won the JDPower Vehicle Reliability Research (VDS) mainstream brand champion and other top awards, show design, technology, Quality and other international first-class strength.
In the face of a new market environment and competition pattern, in 2021, Kia had a comprehensive brand rejuvenation. While refreshing the global development speed, Kia has a deep cultivation of the Chinese market, and synchronize the brand rejuvenation, trying to break through the blockade of the previous strong brand, and returning to the mainstream track. The most scrambled, it is a unique creator spirit and toughness.
What is the bottom of “Leap”? Always pay attention to the Chinese creator decisive to open brand reshaping
The three tracks of “fuel, new energy, intelligent technology” are traversed, and the new and old products are powered by power, market innovation and complexity. Be unprecedented. Under the new and old alternation, the big car entries that can be completely revolution is a few, after all, “Elephant dance” difficult coefficient Max.
Conduct, which is precautions, and actively seeking, is this minority. In the face of the new market environment, there is a star strategy, and the company name and logo have been changed this year. The new brand concept and slogan (“movement That Inspires”), the business map is no longer limited to the car, but moves to the future Brand transformation.
The sword refers to the global kia, the new strategy is more ambitious. In the face of the world’s first automotive consumer market, the Yabans will also improve the influence and market share of China as the key points of attack. On April 15th, modern car Kia was held”Re-leaping China” strategic launch conference put forward four core strategies that promoted future development, not only the high attention of modern cars on the Chinese market, but also revealed that its mobile travel in the future, the world’s leading position . Almost in the same period, Dongfeng Yueda, issued a new logo in Shanghai Auto Show, accelerating the transformation of electricization, and showing transformation to lead the trend, constantly inspiring the mobile travel brand, and opened the wreath up, brand remodeling. 
“What is the value of the justice?” The new generation of design language leaders’ rejuvenation
The most intuitive manifestation is that the value of the product has a cloud of rejgity. When the 90 consumers occupy the half-Wanjiang Mountain in the purchase group, the TA “of the” Yan Control “, but also let the car be” relying on the face. ” Today, how can the value of the Kia? Also broke the young people, into the young people, the young people, becoming the preferred choice for young people? From the importance of the design and the new generation of design language, you can foresee the answer. Have to admit that the high looks have always been a large label in Kia, and the Peter Sherell leads to the city leads a generation of design trends. In March of this year, Kia issued the first exclusive electric model EV6 with a new design concept “Opposites United (opposite unified)”.
The new design concept of EV6 deductive is inspired by the natural and humanistic contrast, and the essence has brought new visual images that wake up and enterprising power and natural energy. The fierce style element and the sculpture shape are compared, and people are very shocking.
Unneained Qia Nanyang (South Korea), Frankfurt (Germany) and the three major design rooms of the Bay (US California), EV6 did strongly deduct the design spirit of “Power to Progress”. From EV6, you can see that Asian design is under the high-level concept and knowledge of the thickness, and the whole speed is broken. A “Study Future, Beyond Self” design lead has been launched, a “loose powder powder” design The aircraft carries full speed. 
Where is the way? The firm choice for brand high-end toughness
Can it be completely high-end, which is a test stone that is inspecting the brand reshaping. Today, the luxury brand price is exploring, independent brands are attacked, and they are in the middle of the joint venture brand. There are two ways to choose. The way down, is the price and luxury brand, and the price is exchanged; the road is the road, it is high-end. Many brands choose two roads, but for any business, resources and energy are limited, two roads are walking, and it is difficult to truly implement high-endization. Dongfeng Yueda Kia firmly embarked on the “high-end” single-way road to show the tenacity and strength of the Korean top flow.
In 2020, Dongfeng Yueda Kia Declant no longer launched a new model below 100,000 yuan, and the brand is upgraded to high-end transformation, and launched a flagship sedan in the world. In the same year, the strategic model of more than 100,000 yuan, sales increased by 17% year-on-year, accounting for 77%; the average sales unit price has also increased 21 million yuan. The rise in product sales structure, the advanced brand value, China’s priority implementation, these more sustainable significance compared to simple sales, it has made the foundation for the follow-up development of Dongfeng Yueda Kia.
2021 high-end and recharge. When SUV became the highlight of the recovery of the car, especially the high-quality joint venture SUV ignited the demand for middle and high-end SUVs, and has created a variety of star SUV Dongfeng Yueda Kia, how can it be wrong? In the second half of this year, Dongfeng Yueda Kia will be listed in China, and better meet the new needs of consumption upgrades. Zhi Run ACE as a mass production car with new standard in China, took out the biggest sincerity: the appearance is sharp, visual impact explosion; large space, L2 +-level ADAS smart driving assist system, Baidu intelligent interconnection 3.0, Global Original CVVD Technology 1.5T high-performance engine, 200 horsepower maximum output, all are the strongest in the same level.
The MPV market is the largest incremental market in 2020. Insight the market and consumer demand, in the second half of the year, Dongfeng Yueda Kia will listed the Ya high quality flagship MPV – the fourth generation Jiahua. The fourth generation of Jiahua is based on the highest level of the world, and there is both SUV’s toughness.The styling design of the gas, also takes into account the flexible and practical space of MPV, IKEA, the same, double 12.3-inch integrated screen, Baidu intelligent interconnected system 3.0 and L2 +-level smart driving assistance system, etc., give more convenient, intelligent This is the strength annotation of this MPV market subversive.
Next year, Dongfeng Yueda Kia will launch a new flagship SUV. At the same time, consider the introduction of the top global flagship models in Kia, firmly move towards high-endization.
Can the technical strength be fighting with Jide? From the integration to horsepower full PK, it has been seen in the future
Technology first, it is a brand reshaped soul. Especially when China’s car market has been mature, entering a new stage of high quality, technology as a nuclear, and the car enterprise presents half a power of technical strength at this time.
Since its establishment, it has been focused on technology research and development. From the most confidential and focus on the international convincing, “Ward Top Ten Engine” list, modern car Kia has a total of 12 “Ward Ten “, in 2014, the launching list is one of the most brands of the built-in. It must be pointed out that modern cars have a prize-winning power assembly in addition to internal combustion engines, and also contain various types of power assemblies such as hydrogen fuel cell vehicles, electric vehicles, plug-in hybrid vehicles. In short, the technical strength comparable to the Japanese and Japanese and Germany. Today, Kia is going to solve, how to engrave the powerful technical brand image into the hearts of the people, to reshape the strongest assists for the brand?
At the recent Shanghai Auto Show, Dongfeng Yueda Kia’s “second answer” is long. The fourth-generation CVVD technology equipped with the first show, was rated as “The most technological progress in the engine field in the past 30 years”, encompassed the world’s original 1.5T high-performance engine to increase its performance of 4%. The fuel efficiency is increased by 5%, and the exhaust gas emissions is reduced by 12%. The maximum output is up to 200, in the compact SUV, this is enough to proud the goddess index. Whether it is a hacker of the Japanese, it is also the way of the German, and it is better to be fierce than the scorpion ACE. The driving experience brought by the big horsepower is the subversive level, which makes the young people no longer locked in the urban steel jungle, but can link to a broader nature.Feel the “wild call”. 
The new year, the new energy in China, gradually surfaced. Shanghai Auto Show, Kia E-GMP (Electric Global Module Platform) has greatly placed a lot of color with the highest level of electric vehicles in the world. Chinese consumers will also benefit, because the future Dongfeng Yueda Kia no longer launches “oil to change” electric vehicles, all electric vehicles will be based on E-GMP special platform development. The special electric car EV6, the first show of the Shanghai Auto Show Global Line, will also introduce to the country, bring exciting green travel experiences for the Chinese.
Horsepower is the keyword of the power assembly, and the intelligent technology is keyword. The left hand “horsepower”, the right hand “power”, and all “All IN”. By 2025, the intelligent network application of Dongfeng Yueda Kia car model will reach 80%, and the application proportion of ADAS intelligent driving system reaches 60%. Kia and Baidu Apollo deep cooperation will also build automatic new platform models. At present, Kia’s latest “Baidu Intelligent Interconnection 3.0 System”, L2 + Level Drive Wise (ADAS) smart driving assistance system, covering the scenery of the scene, and striving to the joint venture.
The brand reshapes “big change”, takes off the world’s super power, but also from Dongfeng Yueda Kia as the tidal design of the Chinese market, representing high-end subversion level new cars, enough to fight Even the technique of surpassing Dazi. In this battle of this momentous reshape, in the baptism of the market, there will be new positions, new features in China, will be more clear. It is time to re-understand the United States.