车 讯 网 report ] On May 18, the car is invited to the place where the FAW Group headquarters is MDash; MDash; Changchun, participated in the 15th anniversary of FAW Pentium Brand. In addition to commemorating the 15th anniversary of the establishment of the Pentium brand, the official also synchronized the official Xuan Xuan, a new brand strategy: new logo, product planning, design trend and owners equity .
As an important part of the Dragon Group LDQUO; Dragon Trision RDQUO; FAW Pentium hopes to grasp the market change window during the 2025th year of 2025 Brand first camp.
Pentium B70 fifteen anniversary version 
We put in the second half of the semi-part, in order to seek FAW Pentium official A new car Mdash; mdash; Pentium B70, the fifteen anniversary version of the Bentium, the price of 121,900, which is equipped with a third-generation 1.5-liter turbocharged four-cylinder engine with an autonomous research and development.
As a commemorative model, the new car continues to the Pentium family-designed language, and the exclusive design of highlighting identity is joined. For example, for example, the exclusive anniversary version of the front wing board, etc. LOGO, etc. At the same time, the new car has also been upgraded in the configuration, the newly increasing frame inner rearview mirror, the front wind window automatic wiper, the front headlight automatic light, ACC adaptive cruise, intelligent high beam control, traffic logo identification, lane deviation Multi-security guarantees in the warning, before collision warning, active braking.
Dynamic, the new car mounts the third generation of 1.5-liter turbocharged four-cylinder engines developed by FAW autonomous. The official claims that its engine heat efficiency can reach 39.06 percent, the compression ratio is 11.5: 1, its maximum power is 169 hp, the peak torque is 258 Nm, which matches the 7-speed dual clutch transmission. 
1, the new LOGO
New Pentium brand logo, based on logo ldquo; The world’s window RDQUO; comprehensive upgrade, using simple line design, highlights young and exquisite side, also gives new consumers stronger number and stronger technology.
2, brand spirit
China is pentium, and enterprising.
3, brand positioning China’s mainstream automotive market.
4, brand target
became an excellent mainstream China car brand.
Product planning
FAW Pentium will accelerate the completion of mainstream Market product layout, complete full coverage of cars, SUV, MPV products. New energy products, E01 facing the TOC market, NAT facing the TOB market. Traditional energy products, 6 product layouts such as SUV and sedan this year; 2023 to 2025, with two new models of new models in two more new models each year, the layout of 5 new energy products will be covered The A00 to B-class scale reached a mainstream passenger car market of 16 million vehicles.
2, sales
In terms of sales, official disclosure plans to achieve brand strategic transitions in 2023, with production and sales of 300,000; From 2024 to 2025, it will grow in the TO C market and the TO B market. All products have completed upgrade and achieve rapid growth.Of 600,000 production and sales, and by grabbing the opportunity market, millions of people in the business scale.
3, design
New Pentium styling design language, with ldquo; strong, pure, rdquo; as a design topic. The shape will be in ldquo; the shape and ldquo; the pattern texture of the random RDQUO; as the core elements of the new Pentium brand family design.
LDQUO; 518 Service Right RDQUO;
End of the conference, FAW Pentium launched LDQUO; 518 service rights RDQUO;, including 5 essays, 1 peace of mind protection, and 8 power interests, is committed to building a car peace of mind, buying a car, repairing a new service experience of caring intimate .
I don’t have to promise: including free return, four seasons delay service, full rapid rescue, 45min maintenance, and pure spare parts supply, etc. Five content.
1
Item Security Protection: The whole vehicle is lifetime warranty + 5 years free oil. 
8
Operations: including free impaired replacement, free addition oil, special daily time payment, free basic traffic, free return factory car wash, free accident trailer, free test New, free round fetal security.
Edit Review 
It is obvious that as the new energy market competition has become more intensified Domestic traditional car companies are experiencing the crucial moment of re-wash sign, but they must not only hold traditional fuel cars, but also stroll into new energy markets. The front and back fans are the previous life of life in LDQUO; greenhouse RDQUO; The big squad did not have seen. Therefore, in the fifteenth anniversary of the establishment of FAW Pentium Brand, an important new strategy has turned out the water, and it is seen in the official release, it combeds the future development ideas of FAW Pentium brand. Product Planning, in addition to the new brand image, the segmentation of product planning is also sufficiently tongue. In general, if this strategy can be implemented in the end, then the official vision:
became a mainstream car brand, to the business size of millions of challenges
, and it is not empty.