The joint venture brand has been firmly grasped in the sedan field in the domestic auto market. However, after the SUV sector, since Haval H6, Changan CS75, Geelibo, the independent brand SUV rises, the independent brand is almost quot; monopoly quot; sales champion of domestic SUV models. Although in the price, the independent brand and joint venture brand still has an objective situation of difference competition, but SUV has undoubtedly become a self-owned brand breakthrough once quot; 100,000 yuan price ceiling quot; powerful push.
However, in the last month, Honda CR-V defeated a self-price brand SUV with price advantage, and finally won 4 Monthly sales champion in the month. The last time Honda CR-V occupied C bits, or the era of two strong hegemony with the public. What is the reason, let this old SUV model returned to the sales list, which is the deeper influence? 
Honda CR-V is unintentional willow into the sales championship
From the sales data, Honda Cr-V sells 2,9302 units in April, floating in 27898 sets in March, floating in fact Not large. However, the two strong, Haval H6, Changan CS75 sold more than 30,000 units in March, and in April, there were more than 8,000 sets, quot; active quot; gave the top position. Although this also has the cause of capacity, Haval, Chang’an is currently quot; the model of the model is quot; the model of the model is also impact on his own model.
For example, Harvard has brought first love, big dog, red rabbit and other models, which are almost 10-15 million price ranges. And the core competitiveness of the power system is more homogeneous. Havaldo has always wanted to solve the unique problem of H6 cars. The launch of new cars has indeed harvested a lot of orders and market attention, but relative to the psychological preparation of H6 sales decline. Changan Automobile is hoped to create a higher-end image by launching the Uni series, soThere will be some inclined in power and resources. At this point, Dongfeng Honda is just the opposite. The same is the same as the capacity problem caused by the chip, the Honda selection force guarantees CR-V, XR-V, Civic and other hot models, temporarily sacrifice INSPIRE, enjoy the domain, LIFE, etc. After all, Inspire itself is the model price of Dongfeng Honda, in exchange for sales, enjoy the domain, Life This low-cost model is limited by itself.
In the same price competition, the mass of the Volkswage, Honda Shadow, Nissan Qijun, Toyota RAV4 honor and other models are in 15000 Tower up and down. Among them, the shadow is the sister model of CR-V, but the word-of-mouth is still a gap between CR-V in the past years. The Tiguan series is caught in the cycle of sales with the price of price, and there is no way to reshape the brilliance of the past. Qi Jun itself is in replacement, and it has been determined by the three-cylinder engine, which has an impact on the reputation of the model. As for RAV4, this product is a slightly higher CR-V at the price, and the channel prices are very strong, and there is no meant.
The car is not a gift of the engine
Speaking Honda car, always joking is quot; buy engine to send quot ;. The main model of Honda CR-V adopts 1.5T turbocharged engine. The maximum power of the engine reaches 142KW, and the single state parameter is even more excellent than the high-power version 1.5T engine (135kw) of Mercedes-Benz C 260. However, this performance of the engine, originally also because of quot; oil increased quot; problem, the word of Honda CR-V was once, and finally the vehicle recall, the monthly sales has always been stable in about 15,000. 
Honda CR-V sales really rising is after last year’s mid-term change, the new car has always been on the sound insulation on Honda, The CR-V engine compartment, chassis, and door panels have increased sound insulation materials, enhance the tranquility of the vehicle, which also conforms to CR-V’s home positioning. The mixed model also synchronizes the third generation I-MMD system of Haixia, filling it because it is listedProblem, resulting in quot; dual-car strategy quot; technical algorial.
On the basis of rich and excellent power assemblies, CR-V continues the advantages of space and economy. Although it seems that the level of the 2660mm wheelbase does not protrude, but in the design and utilization of space, Honda has spent a lot of effort. For example, a flat back floor, and close to 90DEG; rear door opening angles, CR-V has excellent ride experience in the same level.
Word-of-mouth effect, consumption capacity and philosophy are upgrading
At present, the city SUV model of big red purple, in fact, it can be said that Honda CR-V is introduced into the domestic market. As early as 2004, CR-V agitated the domestic auto market that was mainly based on the car. Balanced product strength and stable performance, in 16 years, accumulated a relaxed market reputation. So some older consumers will call (city) SUV directly to CR-V. In the second-hand car market, Honda CR-V has always been one of the most proven SUV models.
Can recall three major pieces of the Honda Cr-V, whether it is 2.0L, 2.4L naturally inhaled, or now 1.5T , 2.0 mixing, etc., is very excellent in the same level. The current CVT gearbox directly pursues stable and economical, and the early parallel axis 5AT technology has also been known as people. As for the chassis of CR-V, when starting in the autonomous brand SUV, it is competed in quot; the object is impending quot; 
Even under the Brand Book of CR-V, the Type of Types of XR-V, UR-V after the Honda, in the same level The medium sales are also good, which also shows that consumers recognize the product recognition of Honda’s SUV model. Especially in the era of domestic auto markets, and faced with consumption upgrades, word of mouth is especially important for consumers. We can see that the sales of the terminal are going to quot;Head quot; model gathering, and the sales of middle and high-end models are rising against the trend.
Summary: It is not important that Honda CR-V is not important in the domestic market SUV, because this ranking does not quot from the beginning. Fair quot ;. However, Honda Cr-V re-selling sales champion is also important, it means that the domestic consumer market has increased to a new level for a cognition of reputation and product. This is not only the upgrade of consumption, but also the upgrade of the consumption concept.