With the rapid development of my country’s auto industry, many national production brands have ushered in major development opportunities, so that domestic brands have a new level. Among them, FAW Pentium as a member of the domestic brand, ushered in the 15th anniversary of its birthday May 18. Take this special festival, FAW Pentium works at all levels of government and many suppliers, distributors, etc., accelerates the transition to innovative entrepreneurial companies, open the new era of high quality and rapid development. At the same time, FAW Pentium held a grand new brand strategy conference, which also predicted the opening of the new era of Pentium products.
General Manager of FAW Pentium Car Co., Ltd., the party committee deputy secretary of the party committee released the new Pentium brand target, spirit, positioning, target user at the event site. Architecture, share future product layout, sales planning, release new brand logo, new modeling design language, three five-five, research and development layout, channel layout, etc., bring users “different Pentium”, open “China Pentium, more “New strategic plan.
Pentium is the autonomous car brand founded in China, on May 18, 2006, the beginning of the Pentium brand founded to make buy Available, you can use the car with dignity. In the past 15 years, FAW Pentium pays attention to the driving experience, bringing a classic product such as B50, X80; in order to meet the trend of young generation users and intelligent travel, build Pentium T77, T99, T55, the new third generation Pentium B70 and so on Pound model. From the initial M-based platform, to the “Unlimited Equation FMA / FME Technical Architecture”, the design language is from “light shadow fortune” gorgeous advanced to “Sexy Surface”, FAW Pentium continues to advance, to create the most contemplated contemporary trend Good product.
Since 2018, since the new Pentium brand strategy, FAW Pentium has experienced three major reform adjustments under the planning and support of FAW Group. This time, FAW Pentium under the guidance of a new strategy, using a new brand logo, which is based on the logo “Window of the World”, simple line design, appears young, exquisite, standard, power,And with stronger digital sense, stronger technology, more future feelings. At the same time, FAW Pentium officially announced the new modeling language, as well as the two new concept cars, new cars adopted “strong, pure,” design theme, interpretation of the gorgeous advanced in Pentium’s ecological aesthetics.
The fifth anniversary of the FAW Pentium B70 is also officially launched, the price is 121,900 yuan. As the fifteen anniversary of the third generation of the FAW Pentium B70, it continues the pentium consistent quality gene, and the fifteenth anniversary logo has been added, and the two-folded frame in the configuration is designed. Front wind window automatic wiper, front headlight automatic light, ACC adaptive cruise, intelligent high beam control, traffic logo identification, lane deviations from warning, pre-collision warning, active brake, multiple security, for users Travel is escorted. 
In addition to debuting two concept cars and launching Pentium B70 commemorative version, FAW Pentium will accelerate the layout of mainstream market products, forming a car, SUV, Full coverage of MPV products. On the new energy product, E01 is facing the TO C market, NAT is facing the TO B market; on the traditional energy products, six product layouts such as SUV and sedan this year; 2023 to 2025, FAW Pentium plan with two more than two years The new model is launched, completes 8 traditional energy products, and the layout of 5 new energy products, and will cover the total number of A00 to B reached 16 million mainstream passenger markets.
FAW Pentium is based on the rapid product delivery, complete the next generation of product line layout; through high quality management, to 2023 to achieve brand strategy transformation, promote Rejuvenation, Ren, starting from 300,000; 2024 to 2025, a strategic growth period will be fully issued in the TO C market and the To B market, the products are all upgraded, and the rapid growth, 600,000 production and sales, and By grabbing the market, millions of people in the business scale. 
In order to achieve the future of the grand goal, FAW Pentium will build one-stop car service that will be “viewed for buying” by the user “to see the sale” by users. , Purchase, entertainment and other all-round life services, truly realize the full scene of “people – car – life”. At the same time, FAW Pentium launched the “518 Service Rights and Interests” of the leading industry, including 5 kinds of promises, 1 peace of mind protection, and 8 power interests, is committed to creating a car peace of mind, buying a car, repairing the car, caring intimate New service experience, to create a safe guarantee from the purchase of cars to the car, improve user satisfaction and loyalty to the product.
Every time FAW Pentium turns a surprise for consumers, this new brand strategy layout is also the way of the future of the Pentium. Come bigger opportunities and challenges. FAW Pentium is determined to land in “all for customers, all serve customers, all modest to customers” concept, and strive to go out of a new era of mainstream passenger car independent brand high quality, rapid development, and strive to enter independent brands in 2025 The first camp. So let us wait and see it.