The budget is more than 300,000, selecting a SUV, the choice of the choice, the anodi Q5L from the first line of luxury brands, safe and environmentally friendly Volvo XC60, black technology engine blessing Infiniti QX50, seems It is a good choice. However, if there is a restricted -7 seat, a large number of options is eliminated, and there is only a lot of options for Angkeanqi, Tuon, and Hanland Da.
In fact, this is true. At present, there are no competition in 7 medium-sized SUV markets in China. A few models have become the options for most people. This status quo means The current SUV market has a large development potential. This is definitely a breakthrough opportunity for a joint venture manufacturer who has obtained a stable market share. Seeing that the Tunang of the Volkswagen is like a fish in the market, the old opponent FAW-Volkswagen is not willing to show weakness, and it brings the SMV Concept concept car in 2019, which is the protogan.
On April 19, FAW-Volkswagen officially named the new middle and large SUVs – mandate. As a family flagship SUV model, the country is not like the “explore” character as the brand’s other SUV, but to use a new naming method, from this, it can also be seen that FAW-Volkswagen’s emphasis on the country. Indeed, FAW-Volkswagen’s SUV matrix lacks a flagship SUV, which is also its meaning! It will be positive confrontation in the 7th large SUV market in the future.
So faced these types of models that have already been made, what is the power of the country to confront? In this issue, “Issue”, let us focus on the public, analyze the dimensions of its overall product strength, market competitiveness, and price.
In terms of appearance, the public is a classic family design, which uses a large number of chrome plated materials to decorate the front face. At the same time as the luxurious atmosphere, the level is also stronger. The penetrated chrome-plated trim strips inside the intake grille, and the above-top chrome border and the two headlights are cleverly fused, and the width is wide.While visual effects, the entire face looks more refined.
On the side, the mass-in-room uses a completely different design style with Tu Hon, and its overall shape is more round, the line is also More smooth, matching large size two-color risers, more fashionable. In terms of the body size, the long-width of the mass bodies is 5152/2002 / 1795mm, and the wheelbase is 2980mm. The wheelbase is equivalent to the public, but the long aspect is better than the way.
The tail, the country has a very popular running tail light, adding a few more fashionable colors. The “TALAGON” in the brand identification is matched with the chrome-plated fabric effect, and the luxury is also reflected.
Interior, as a flagship model, the country has the latest design concept, full liquid crystal dashboard and large-size suspension The medium control screen uses an online screen design, and the sense of technology is significantly improved. Through the air-conditioned air outlet, electronic gear rod and other design also add a few more fashionable atmosphere. In addition, the new car is also extraordinarily applied.
Volkswagen uses three rows of 6, 7 layouts, and the long car body has brought a bad The interior space, whether it is 6 or 7, and its ride comfort can be well guaranteed.
In terms of power, according to the previous declaration information, new cars will provide high-cost 2.0T engines and 2.0 V6 engines for selection, 2.0 T low power version maximum power 186 horsepower, peak torque 320 cow middot; rice; 2.0T high power version maximum power 220 hp, peak torque 350 cattle MIDDOT; rice; 2.5 liter V-shaped turbocharged engine maximum power 299 hp , Peak torque 500 cattle MIDDOT; rice.
First, from FAW-Volkswagen’s product matrix, from the exploration song to the country, FAW-Volkswagen only established a wealth of SUV product matrix, the strength can be seen. Even if you face so fast expansion, FAW-Volkswagen’s SUV model sales did not have an impact, and it continued to be excellent. This may allow FAW-Volkswagence to taste the sweetness in the SUV market, and the middle-scale SUV market that is not intense is a flash-the goal of the public; secondly, for FAW-Volkswagen, the bodies have been adjusted throughout the brand Sex.
Also discovered that there is a real core product as the beginning of the article, and there are no real core products, even if the development of this field is better. After experiencing the mid-term change, its power selection space is further compressed, and the more tough shape design does not meet the needs of all consumers. In the large 7 SUV markets, the smaller models choose space to make some consumers choose to give up when we fight, which also makes the development of the medium-sized SUV market are limited.
The increasingly powerful self-owners currently do not have the layout of large SUV fields in this price, such as FAW-Volkswagen, SAIC, SAIC Tong Buick and other car companies want to continue It is very important to get a leader. The country has further made up for the shortcomings of the product, and the design boldly try to close the aesthetics of young consumers, and its future is still looking forward to.
Of course, in the middle large SUV field, the price is also the point of consumers, the price is too high, the price is too high, the consumer will choose a luxury brand. Medium SUV; and the pricing is too low, it can occupy an advantage during competition, but it will also form extrusion for home products, and unable to ensure reasonable profit space. So a suitable pricing is important, let’s boldly predict the prices of the public.
About the price of the country, the author believes that can be launched from two dimensions, one is to consider pricing from the perspective of competitors, and the other starts from their own products. .
The first is a competition, FAW-VolkswagenDirect competition of the country is the popularity of SAIC, the new version of the new SAIC Volkswagen is 2.95 million yuan, equipped with low power 2.0T engine, not equipped with four-wheel drive system, and the country will also provide such a model. However, its size is comprehensive, and the price may be slightly higher than the way.
Refer to the pricing of Buk Angkean, its entry version of the model is 279,900 yuan, the entry of the Tuton is cheap, does not have too much reference value. It is more reference value for the secondary model, priced at 299,900 yuan, the author believes that it may have a higher configuration than the entry version, but in space performance may be good, they have the advantage, Pricing or phasing, how to take the needs of consumers. The above two points, the author boldly predicted the entry of the entry version of the model of 296,900 yuan.
FAW-Volkswagen Audi’s Audi Q5L’s 2020 45 TFSI exclusive sports manufacturer’s guide price is 47.09 million yuan, and the top-mounted probability of the midnovation will not Beyond this price. Otherwise, Audi Q5L attractive is obviously stronger. The old SAIC Volkswagen has 2020 reservoirs 530 V6 four-way respect for flagships to choose from, and the manufacturer’s guide price is 4.599 million yuan. Volkswagen is more advantageous than Tuon, and provides a 6-way model that pays more attention to business comfort, so its top match or will exceed the model. From this two points, the author boldly predicted the top price of the public in the public is 469,900 yuan.
Based on the above two points, the author expects the priced price range of 296,900 yuan to 469,900 yuan.
China’s large SUV market is a “cake” that has not undergone major development, the joint venture brand should continue to suppress independent brands, and the independent brand has not yet layout more than 300,000 yuan. It is critical to them in large SUV fields. In the face of the old opponent’s SAIC, the Tuang in this area is gradually entered in this field, and the AF-Volkswagen’s counterattack is predictable. Such a flagship SUV launched the FAW-Volkswagen, which can be described as a stone three birds, which can enrich the SUV product matrix of their own SUV products, and seize the opportunity of the medium-sized SUV market, but also pull the whole brand adjustment. What do you think about the price of the public?Welcome to leave a message below.