An interview with the chairman of Xintian Motor Group, was an interview with a drift morning. The long sand of the early summer is slightly cold. However, the Trucks in Changsha Zhongnan Auto World Inside 4S shop, but it is a scene of Heaven. At this time, the 20th anniversary of Xintian Auto Group is only in less than two days, and the group is up and down for the upcoming arrival. “BIG DAY” busy Zhang Luo, Herkeeper – Xintian Auto Group Chairman Li Xinba is more no exception, from the guest invitation list, the seat of the dinner, the picture design of the seat, there is no giant, he is closed, don’t worry …
From the white hand, exclude to start business, and today, the prosperous Xintian Auto Group. In 20 years, things must be careful, serious, don’t let every detail, treat people gentle, no leadership … Compared to the chairman of the group, Li Xin Ting is more like a big family.
At the 20th anniversary of the establishment of Xintian Automobile Group, Li Xinzhou, who was in front of the media accepted an interview with the new Hunan client reporter, and he took him into 20 years of car career. Let’s listen to his story together.
Breaking: Bodybearing, doing people, happiness is struggling
Li Xin Ting’s WeChat signature is “bitter His people, people. “His happiness life is a little struggling.
Li Xinbing was born in Changsha County, a general rural family, in order to reduce the burden of home, he was 16 years old to fight, sold fruit, cut the betel nut, repair the motorcycle, in order to expand business, but also voluntarily giving state-time When a company is free, the tea is poured, and almost all the dirty lives are all taught …
After the “social university” touched more than ten years, about 2000 In the year, Li Xinzhou anchored the business direction of life – entrepreneurship, enter the automotive industry!
At that time, the state countries started from the planned economy to the socialist market economy, and the foreign brands of foreign brands were gradually formed by Chinese companies, domestic cars, joint venture vehicles and imported cars. National auto production is only more than 2 million, and 4S shop model is still a blurred concept. But in developed countries such as the United States, Germany, the automotive industry is already prosperousscene. Li Xinba has perceived that the automotive industry will usher in a big market in China.
The opportunity is in front of the eyes, Li Xinbei is not willing to miss. On April 21, 2001, in a simple office in Changsha, Li Xinbing and 12-year-old joint partners raised the banner of “Xintian Electromechanical” and officially stepped into the automotive industry. That year, Li Xinbai was 30 years old and positive and full of strength. He not only runs its own business, but also undertakes the logistics guarantee of the partners, laundry, cooking, health, and even accounting, “a long”.
(Li Xin Ting in Work.)
“It was really white by the white hand, difficult, no funds, no background, attracted outstanding talents. Company At the time, the qualifications of the small car could not operate, only SUVs that were still not high, can be said to be survived in the sut. But I have been convinced that I have suffered hard, I’ve been a human person, and it is also The development of the China Automotive Industry is full of confidence. “Li Xin Ting told reporters that the first agent brand got is a Changfeng cheetah, but in that year, most consumers are only interested in the car, and the SUV acceptance is not high.
How to open the market? Li Xinkou firmly believes that there is no higher mountain in the world, and there is no road longer than feet. Just adhere to the customer’s first, intimate service, manage it with heart, there is no difficulty overcome. Under such beliefs, he and the partners run by the bus, go to the door, go to the door, and travel 122 purchasing units in the province. With this kind of hard work and “stupid method”, in 2003, Changsha Xintian won the third prize of Changfeng Cheetah sales; in 2004, he won the first prize in the country. In the same year, Xintian Motor purchased his first land in the Central South Auto World, officially standing in the automotive industry. 
Offenders: Look at the world, do some people, steadily advance, healthy development
Entrepreneurship is not easy, the defenders are more difficult. A sample survey showed that the average life expectancy of Chinese private enterprises was only 37 years. Obviously, Xintian Motor Group broke this “magic”.
In 2001, Changsha Xintian Electromechanical Trading Co., Ltd. was born. Subsequently, Changsha Jinta Automobile Trading Co., Ltd. is in the longZhongnan Automobile World in Sha County was established.
In April 2010, Hunan Jinkai Automobile Trading Co., Ltd. was established.
In September 2011, Hunan Xintian Automobile Service Co., Ltd. was established, set up five departments: management center, finance center, customer service center, online store center, car center. In April 2012, Hunan Xintian Europe and America Automobile Sales & Service Co., Ltd. was established.
In August of the same year, Hunan Dongrun Automobile Trading Co., Ltd. was established.
In September, Hunan Xize Automobile Trading Co., Ltd. was established. In July 2013, Xintian’s overall receiving Hunan Hengshun Automobile Trading Co., Ltd.
On December 5, 2020, Guangqi Wei came to Changsha Xin Tian Experience Center.
…
From nothing, from there is strong, all the way, Xintian Motor Group’s career layout is constantly expanding. Nowadays, it has been developed into the core, accessories supply, maintenance service, information feedback as the core, combines automotive beauty, insurance, vehicle management, used car replacement, car rental, automobile finance, etc., has more than 100 million yuan Group companies with more than 30,000 square meters of business coverage, have a deep influence in Hunan auto industry.
As of Currently, the car brand of Xintian Automobile Group covers Chery, hippocampus, star, GAC Phi-Phi-Work, Dongfeng Yueda, Ya, Guangqi, etc. The company has sold more than 10,000 units, and the service person has a million, and the tax contributes tens of millions. At the highest peak, nearly 500 employed people, the total number of employment reached more than 3,000, and the happy life of thousands of families.
This, benefited from the correct decision of Li Xinbing and the hard work of every Xintian people.
As early as in the early days of entrepreneurship, Li Xinzhou agreed with its own strategic approach to “enterprises not blindly do big, stronger, only healthy development”. In the past 20 years, the company has adhered to sales and service synchronous development, a plan for every five years, a strategy every decade, hard work, and advancement. He teaches employees to pay attention to details, “see the world, and have a heart.” Pay close attention to the basic work of the company, carefully study market demand, carefully serve customers, and expand the series of services related to automobiles, and gradually achieve selfHis goals.
In 2020, the auto industry has ushered in the “closed store”, many of the business-not good brand 4S shops. However, Xintian Motor has reversed up – December 5th, Guangqi Wei came to Changsha Xin Tian Experience Center. This is the first new energy car brand introduced by Xintian. Behind the birth of the new store. It is Li Xin Ting’s deep-thinking: he spent 5 years and examined more than 20 products. After heavy screening, it was finally aimed at this target.
Li Xinkai optimistic about the momentum of new energy cars, “this is irreversible, must hug.” The reason why he is so cautious, because he is deeply responsible: the industry suddenly changed, it is not easy, he must The team’s more than 200 employees are responsible to protecting them can be struggling to exchange the wealth in their positions. “I hope every Xin Tianshi, the career is stable, family happiness.”
Chasing: dream, hope, lead Xin Tianshi for 30 years
[ 123] “Twenty years ago, our Xin Tianshi made a dream, all the way, turning between the eyes, the company turned from childhood to young people, from an unknown company, developed to now have a certain influence in the Hunan Auto Industry Enterprise. This is the power of dreams. As long as there is a dream, there will be hope! “
Li Xinkuit dreams, while leading the staff to chase a dream. In his opinion, the fate must be firmly mastered in his own hands, how can ordinary people master fate, let dreams become reality? Only constantly learning.
Therefore, in addition to providing employees with job opportunities, Li Xinzhou provides the opportunity to learn, training for employees in 20 years. Since the founding of the company, the company adheres to the “walk out, please come in”, let the employees go out, experts come in, transfer a group of key talents to Peking University, Tsinghua, Lake, Zhongnan and other famous schools Management knowledge; at the same time, the professional and old auto repairants will invite professional old auto repair, organize various learning forums, etc. The sense of belonging, sense of accomplishment, and feelings.
In order to motivate the spur employee to learn, Li Xinzhou will organize a “professional examination” every year. He personally invited rolls and work hard.”To maintain a certain tension, avoid slack and negligence.”
Test paper made by Li Xinba.)
At the same time, he also teaches employees enjoy life. From time to time, organize basketball games, badminton games, etc., enhance the feelings between employees.
He likes to travel, I feel that travel can make people open the eye, and it can help people transfer life, change the mood. After more than ten years, hundreds of employees have organized hundreds of people to play, and the footprints are in more than a dozen countries. Talking about the future planning of Xintian Motor Group, Li Xinchamber said, “This is an innovative era, a high-quality development of smart times, energy-saving and environmentally friendly new energy, intelligent intelligence new products, 5G application, no People driving … Platform sharing, technology sharing, resource sharing new era has come. At present, China’s auto market is around 25 million, the world is the first, but from the perspective of per capita protection, China has a thousand people The maintenance of only 170 sets, far from the per capita ownership of Europe and the United States, the people’s demand for automobiles is still huge in the case of rapid development of national economy and continuous improvement of people’s material cultural life. And Xin Tian, Zheng During the period of the Qing dynasty, there was an infinite life vitality and value creativity. Under the huge market demand, there were a lot of work to look forward to Xintian people to do. “
He revealed that after Guangqi meta, the Group is Cooperate with another new energy car brand, will open a new store in the year.
Although he has reached the age of learning, Li Xinzhou has recently retired. He warned his son in advance, don’t wait to work, he wants to do 75 years old, lead the vast number of Xintian Xiaoyan to work together, and struggle for 30 years! Crossing the distance, creating more brilliant!