On May 18, FAW Pentium ushered in his birthday 15 years old. As an era of a joint venture brand, I insist on independent, and dare to have a short China’s independent brand of overseas brands. The fifteen years of wind and rain make it more mature and firm. At the new starting point, FAW Pentium uses a “new” word as the future. New logo, new models, new services, new ecology, in the next four years, FAW Pentium will usher in a grand plan to produce 600,000 vehicles to meet the changes and challenges of new four. Of course, behind the grand goal, the Bao master also discovered two details, here to share with you.
New LOGO and new model
At this time, Pentium announced the enabled brand LOGO. Recently, many overseas brands have chosen their secondary yuan for their secondary yuan to comply with the spread of the digital age, but the Pentium is not alive. The new logo is based on the original “Window” logo of the World, from the original standard, transforming into extended bids. The whole logo style, more simple, and more exquisite compared to the previous version. Blue internal design brings more stronger digital sensation, technology and futuristic, and the target is a young new generation, and it is also more likely to position in the middle and high-end brands.
The new LOGO is released is two new concepts. Although the model is not named, but from the size of the size, a one will serve as the main flagship sedan, one is the flagship SUV model. These two models changed the design concept of “Light and Shadow Charism”, “Light and Shadow Charism”, using the “Sexy Surface” design idea, and the corners of the past There is no longer existence. Instead, it is extremely round. Whether it is the front face, or the tail, it has been surrounded by the pendant LEDs, emphasizes the extension of the horizontal line, which also understands why the Pentium’s choice will be upgraded to the horizontal standard, and more coordinated with the body line.
According to the information released by the FAW Pentium, the Pentium brand will increase the product from the speed of two new cars a year in the next four years. Product line will expand from the current 5 models, will extendFrom the A00-level sedan, A0-level pure electric SUV, B-grade MPV to CROSS SUV and other market segments.
4 years of 600,000 new goals and new stage
With rich product support, FAW Pentium released a grand goal on the 15th anniversary of celebration – 2025 Realize the performance of 600,000 production and sales. Specifically, the product layout of 6 traditional energy models such as SUV and sedan is completed in 2021. In terms of new energy, layout E01 and NAT models, implementing TO B and TO C market coverage. In 2023, the brand strategy transition is achieved, and the production and sales reached 300,000; during the strategic growth of 2024 to 2025, 8 traditional energy products were completed with two new models of the new models, and the layout of 5 new energy products. Cover the mainstream passenger car market A00 to B. Decreasing the scale of 600,000 units, and seizes opportunities in time, challenges millions of operating scale.
Around this strategy, the future, FAW Pentium will establish a Pentium Munun’s forward-looking studio, Pentium Shanghai Modeling Studio. At the same time, the intelligent network, the new energy hospital, to meet the development opportunities of “new four”, through the “two countries” research and development layout, absorb global resources, and give new strategic technical levels.
On the other hand, FAW Pentium is also building a new stage, which is one of the details of the BAO master discovered. With the development of Internet technology, the sharing of new four is becoming an increasingly important ring. On the 15th Anniversary Celebration, FAW Pentium has signed an important agreement with a number of partners to lay out in new energy and shared travel level. Among them, FAW Pentium will cooperate with Xuzhou Municipal Government and Huaihai Group to create new energy automobile cooperation projects; The rapid development of the industry and the Changchun International Automobile City Industry Take off, the Fund is the first project to invest in the “green country” custom electric vehicle project.
At the same time, in order to implement the country’s carbon peak and carbonStrategy, FAW Pentium and Liaoyuan City Government work together, promoting the demo model in Liaoyuan City demonstration operation, helps Liaoyuan City to create a demonstration city in China “; FAW Pentium and Defront Holding Group cooperate, In 2021, FAW Pentium will deliver 10,000 NAT custom models. Not only that, FAW Pentium also joins the Zhuzhou Mid-Truck Times,
Fudi
battery, Huawei technology, skyline, T3 travel, Bosch and other joint build “green intelligent alliance”; in addition to this, FAW Pentium also with Jilin Bank, Huaxia Bank, Dadi Insurance, State Grid (Jilin), FAW IV International Leases, etc. More than 10 companies, etc., signed a strategic cooperation agreement, and for future business development, forward-looking strategic deployment, around “people, cars, life” ecology Create a joint alliance. ” It can be imagined that Pentium is opening up a new stage, which is a new battlefield in the field, on the one hand, exploring the power-saving mode, on the other hand, through custom business model, opening up to B battlefield outside to C.
In 2023, the brand strategy transformation 
The other details found by the BAO are in the To B business model, the transformation of TO C business model. Especially in the new year, the vehicle is no longer just a vehicle, but a mobile intelligent terminal. How to develop new business scenarios and commercial products, as much as possible to consumers to create convenient services and products is a top priority.
At this conference, General Manager of FAW Pentium Car Co., Ltd., the deputy secretary of the party committee said: Pentium will be built by creating “six major rights shelves” will be ” Optional buy selling “one-stop car service, extended to all-round life services such as clothing, food, live, travel, travel, purchase, entertainment,” people – car – life “full scene coverage. Among them: Wencheng Shelf: Provide the trend of the Pentium brand “Private” customization; service shelves: providing the whole heart of the car full life cycle; sales shelf: providing a full-time solution for car purchase; smart shelves: provide wisdom travel Complete online service; living shelf: out of foreign ecological rights of full life scenes; distributor shelf: Provide localized special value-added services.
Such plan can be seen that FAW Pentium is no longer a tradition of car companies in the face of consumers, but a supplier of travel services, such a positioning can not only be said in front. The TO B mode is perfectly compatible, and it will further increase its own profitable projects and profitability. At this conference, FAW Pentium gave a specific strategic transition time node – 2023 completed initial transformation, 2024-2025 is a strategic transformation growth period. A new FAW Pentium is presented in front of the public.
In the past two years, through the equity reorganization, FAW Pentium has become a direct subsidiary under the FAW Group, from the administrative level as the Pentium brand Development cleared obstacles. At the same time, the new brand logo and a new brand strategy, you can see that FAW Pentium is on top of the plan released in 2018, has made significant adjustments. From the two levels of To B and TO C, they jointly start to realize the brand’s shift.
Just as the FAW Pentium Zongzhong said: “The next five years will be an independent brand transformation upgrade The major opportunity is also the final window period of the Pentium brand reshape industry. Seize the new opportunities of the transformation given by the times, ‘Be sure to do the Pentium brand’, is a history that every Pentium should have. ” Here, the BAO master serves his own blessings to this Chinese brand as the first generation of Pentium B70 owners, hoping that he can succeed as soon as the competition is too late.