Since 2018, Audi has been developing a road map for its electrification strategy. Like most companies, Audi continues to launch new models in recent years to keep up with the changing pure electric car market. Audi said that in 2018, it will invest 14 billion euros in electrification and digitalization, but this year has increased significantly from 35 billion euros. It can be seen that Audi’s determination is very big. In 2018, Audi opened the electrification strategy, the strategy was in the slogan “Audi, Progress, 2025” to launch 20 electric vehicles in 2025.
In order to effectively promote this electrification strategy, December 2019 announced that it will invest 37 billion euros in the next five years for investment, factory and R & D of the equipment. In December 2020, Audi announced that the transition from the next five years of investment plan, the key is to focus on future vehicle projects.
The most important thing in future technology development is cost. The history of the automotive industry is merger and alliance because they can’t afford to cost. Audi fully utilizes the synergy effect of Volkswagen Group in its platform strategy and software development. Rational financial security by increasing fixing costs, reducing product portfolios and reducing non-vehicle investment.
Therefore, Audi’s electrification strategy is also based on the MEB platform inside the Volkswagen Group and the advanced electric platform PPE developed with Porsche. In terms of control cost, Audi’s business ecosystem is definitely a major advantage.
After this direction, the electrification strategy was revised earlier this year. By 2025, the electrification model will extend to 30 models, 25 of which will be electric vehicles. This means the acceleration of battery electric vehicles.
The challenge in carbon is the premise of sustainable development 
Audi announced in 2019 that by 2050 Realize the midst of carbon and the vision. First, in 2025, carbon dioxide emissions per car will be reduced by 30%. Audi released battery electric car lineup in February, such as E-TronAnd E-TRON GT. In addition, an insertion hybrid electric vehicle and a 48V mild hybrid system are also included.
In addition to the product, the electric vehicle consumes more energy than the internal combustion engine locomotive during the manufacturing process, so Audi has also set a long-term goal of supply chain de-carbon. Using renewable energy, it increases the ratio of renewable materials. Audi requires the use of environmentally friendly electricity in the production of battery suppliers. Similarly, E-Tron’s battery housing is made of certified renewable aluminum.
Audi’s goal is to achieve carbon in 2025. Since 2018, the Brussels factory has been transitioning to the green electricity and supplies heat through renewable energy. As a result, the Audi Brussel plant reduces carbon dioxide 40,000 tons per year. On the roof of the two power distribution centers of the GYOR plant in Hungary, the largest solar power system in Europe is installed with a maximum output power of 12 megawatts. Therefore, the energy has produced since 2020, which is equivalent to the energy demand of 5,000 households per year. 70% of the thermal energy supply of Audi Hungarian come from geothermal energy.
Audi reduced carbon dioxide efforts have been proven that Audi’s carbon dioxide emissions in the European market in the European market were 105.6 g / km in the European market. Due to the launch of battery electric vehicles such as E-Tron and E-Tron Sport and 9 plug-in hybrid electric vehicles, approximately 20% increased in 2019. This contributes to the performance of the entire mass group.
At this point, Audi has the largest proportion of electric vehicles in the three German companies. The E-TRON series of 2020 sales is 47,324, an increase of 79.5% over the previous year. In Norway, this is the best-selling model in 2020, and in Germany, the E-TRON series has doubled in the last quarter last quarter of 2019.
Instead, this means that the proportion of internal combustion engine locomotives is lowered. It is well known that the next generation model of A4, A6 and A8 will not have a pure internal combustion engine version lineup. Audi does not want to invest too much on plug-in hybrid vehicles. OhMarkus Dusmann said earlier this year, Audi is developing a specific timetable this year, and the internal combustion engine is gradually eliminated in the next 10 to 15 years. This also means that the new car that is now launched is the last generation of internal combustion engine power. 
[12] After led the development of the electric car through the Artemis project
After the CEO, Ma Cus MIDDOT; Markus Dusmann must immediately decide to use new methods to develop better technologies and processes to accelerate electric vehicles and share intellectual property rights with other brands in the group to produce better technology. The result will be a high-efficiency electric car plans to launch in 2024.
The next generation version of the software operating system of the Volkswagen Group will be installed on Artemis. Audi opened the first software development center of Volkswagen Group in October 2020 in its headquarters located in British, Germany.
The mission of the Audi Software Development Center is to develop intelligence, scalable, customer-centric and secure IT solutions. In the Audi plant, Audi has opened the first software development center of the Volkswagen Group. Deliberately choose to keep employees to maintain intimate contact with the Audi plant debug expert, and enjoy the new space of the new thinking.
In this context, Audi has accumulated new technologies, such as applying for 1200 patents only in 2019. The subject and focus of this patent depends on changes in social concepts, the initial focus is the idea and inventions in the chassis, traditional engine technology and gearbox, and now is digital and electric vehicles. Audi is approximately 13,000 patents around the world, with a total of approximately a single patent and patent application to 23,000.
According to the 2019 German Patent Office and the European Patent Office (EPO), Germany has submitted 660 patents. For electric drive related patents, than 2017The year increased by 42%. Audi ranks first in the patent application of plug-in hybrid vehicles.
[3] The brand direction of E-Tron GT and RS E-Tron GT
Audi E-TRON and E- Tron Sportback is the beginning of Audi electrification, and Audi E-TRON GT and RS E-TRON GT is indicating the brand direction. It shows how to make faster electrification match the Audi brand. It has 530 horsepower and 646 horsepower, 0-100 km / h only takes 3.3 seconds of acceleration performance. The 800 volt system provided by RIMAC can charge only 10 minutes to 50%, which emphasizes the conditions as a high-end electric vehicle.
Audi also introduced two-way charging concepts related to charging. The system used by E-Tron can be supplied separately for a week. The high-voltage battery can not only charge through the wall of the house, but also re-supplied energy for the housing by distributed storage media. Minimize carbon dioxide emissions while contribute to overall energy conversion.
[4] Strengthen marketing in the Chinese market and racing sports
Like other brands, Audi is the world’s largest market China also has strategies. Volkswagen and Audi are one of the earliest car brands entering the Chinese market. Audi is also considered a symbol of a luxury car.
For the Chinese market, Audi is a joint venture, Audi is based on battery electric vehicle platform (PPE) jointly developed with Porsche, and realizes the production of pure electric vehicles in China. Audi emphasizes the goal is to build electric high-end brands. Global companies including Audi are investing more in the Chinese market.
The motorized movement also helps marketing, Audi will participate in the electric SUV competition of the Dakar Rally in 2022, and will be mixed in 2023 Power sports car returns 24 hours mansEndurance match. Audi has won the 2012 Merhemian 24-hour endurance champion with a hybrid racing. In the most important endurance match in the world, Audi R18 E-TRON Quattro remains unbeaten in three consecutive times. Since 2014, it has also achieved success with Formula E in the whole electric racing.
Audi’s role in the Volkswagen Group with 11 brands is to promote software development. In addition, the electrification strategy is to achieve sustainable development through the clear differentiation strategy of the mass brand (equivalent brand).