Modern Motor Company started from 1977 to Greece, and took the first step in entering the European market. The initial sales are really insignificant. Even after several years of sales, its total number remains at 10,000 to 20,000 levels. Compared with the difficult European market, North American market has grown relatively fast, and the United States has become the most important overseas market in modern mutual companies.
Then, in the 1990s, modern cars started to focus on the European market. Modern Kia has successively set up a local subsidiary in Europe to speed up its market penetration. Steadily increase sales, 2018, modern and Kia have more than 1 million units in Europe. At that time, the general analysis of the media considered that due to the increase in high-end models, the cost of fuel economy and SUV promoted sales growth.
But in Germany, it has always used modern cars as a cost-effective brand. According to German famous magazine “Automount Shooport” annual brand image survey shown. The top ten high-cost car brands of the users, modernized, ranked third and fourth positions, respectively.
“Automount Shooport” reader selected 2020 cost-effective brand ranking 
First place: Skoda (38%) [ 123]
Second: Dachia Dachia (29%)
Third place: Modern Motor Company (25%)
Fourth: Kia Motor (23%)
Fifth: West Asia (20%)
Sixth: Ford (18%)
Seventh: Opel (18%)
[ 123] 8th: Volkswagen (13%)
Ninth: Toyota (9%)
In the past 10 years, Skoda and Dacia have been cost-effective in Germany. The synonym, the rankings of Toyota cars are even more than the massive car. And modernRanking is relatively stable. In short, in the Germans, modern Kia is a cost-effective car brand.
Skoda and Dachia are listening to the German market, even for low-cost sacrificing some configuration and dynamic performance. So in Germany, Dachia, Skoda can maintain a good sales growth with a price advantage. Even modern Kia can not compete with it.
Modern strategy in Germany is relatively cheap price, relatively better after-sales service. Modern Motors have a 5-year (unlimited mileage) warranty in Europe. The longest is 7 years or 150,000 kilometers. This is a better after-sales policy in the car brand.
In addition to a better after-sales policy, modern and Kia have proven through various durability tests, and their mass is much better than in the past. Even the German professional car media and the harsh owners of Germany are also relatively high for modern products.
So modern secrets in the European market are relatively low prices, relatively good after-sales policies, relatively high quality. Therefore, although there is no price advantage as Skoda and Dacia, there is still a good price.
General Jieji entered the European market, especially when entering BBA-dominated German luxury car market, is certainly difficult. Therefore, Jieji must combine innovative technologies, excellent marketing, so that you can touch the heart of the conservative European consumers. There is also a more important thing, that is, you can’t overlap with the image of modern cars.
So Jieji has tried to get rid of the shadow of modern cars in Europe, emphasizing that he is a luxury car brand from Korea, not a child brand of modern cars. It seems that modern cars are dragging the high-end development of Jiegi Siji.
So far, modern and Kia have been recognized as a cost-effective car brand in Europe. Modern cars want to increase the added value of the brand and increasing the profit margin. Why is thisBe sure to launch the root cause of luxury brand Jieji. 
Fortunately, it is currently in the tremendous change in the automobile industry, the new energy vehicle, the development of automatic driving technology, is born Many new brands. The success of Tesla in the European market also makes people see that Europeans are not so conservative, and they will not only choose European brands. As long as the product is good, it is still possible to accept the new potential for the car. From this perspective, Jieji entered the European market for it.