螂 蝉, 黄 黄 after, “National God Car” Haval H6 and Changan CS75 sales competition in the monthly list is eye-catching, who is expected, the head name of the SUV list in April was “joint venture old artillery” CR-V counterattack, breaking the myth of Haval H6 long-term hetegectory. Investigated crown, Haval H6 drop altar, Cr-V counterattack is not no sign, and many joint venture SUVs behind it are playing a “dragon fight” with independent SUV.
Nearly 30,000 units sold at all months, and the Cr-V counterattack has long?
Open the April list released by the multiplier, Dongfeng Honda CR-V sales reached 2,9302, successful anti-Haval H6 25847, with 3455 The advantages of the unit won the SUV list name. After the list, everyone is discussing, is Haval H6 not moving knife, or CR-V hit a chicken blood?
In fact, everyone often pays attention to the sales list will find that from the second half of last year, Haval H6 is not so obvious, in the first few months, in the algorithm of the next month, Haval H6 was once more than once by Changan CS75. At that time, the Great Wall Car also made an announcement saying that he is calculated in accordance with the number of dangers, and is still the top. As seen from April, Haval H6 sold nearly 10,000 vehicles in March, down from 24.5 percentage, exceeding the overall SUV market 4.1 percent decline, while CR-V rose 5% in April 5% It is better than the overall performance, so it is also an rational thing.
As a joint venture SUV evergreen tree, more than ten years of CR-V, the city can hand over stable and high-yield sales, except for market reputation and integration. Outside the product, buying a car, thinking that CR-V selling reasons is also an important factor in the richness of the car system. In February this year, CR-V sharp Middot; mixed E + listing, Cr-V became the first urban SUV covering fuel, mixing, and pulling three powers of power, especially mixed CR-V occupying the entire car One-third of the share. 
From the visiting terminal market, I learned that the current CR-The V fuel version of the model is about 7,000 yuan. It is more narrow than before, and a sales personnel said to the buying car: “It is indeed less preferential, mainly the car source is more tight, on the one hand, the order is also another aspect. Affected by the chip supply, the mixed model now discounts 20,000 yuan, and can give the benefits of approaching 30,000 yuan when you can give it. “
The discount is less, but the sold is getting better and better, CR-V Sales can be “Versailles”!
Lost the crown, Haval H6 no longer has the rule?
When standing in Haval H6, it is a sold sale for 7 consecutive years. The accumulated 90 months of SUV sales crown, Haval H6 can finally stop . In the previous four months of sales in 2021, Haval H6 is still SUV in the Chinese market. Even in April, the Haval H6 has also sold more than 25,000 pieces of grades, still Havi H6.
The third generation H6 has almost no bottleneck period after entering the market, and the intelligent strengthening of intelligence has got consumers. Now the two generations of models Sales still maintained strong competitiveness, so from the perspective of the product, the extension of Haval H6 sales is boosting. So why Haval H6’s market advantage is reduced? Buying a car, there is two reasons, one, the consumption upgrade makes 100,000 -15 million SUV segment market share, plus the joint venture SUV terminal offer, Haval H6 and “CR-V “The terminal price gap is shrinking; its second, Haval SUV continuously expanded the product camp accelerated the internal mound competition, especially in the main 10,000 -13 million yuan interval, first love, red rabbit, big dog in the market, in intelligent configuration In the case of the Power combination, the price of the price is also negative, and the market share of Haval H6 is inevitable.
Just as Cui Dongshu, secretary general of the National Passenger Car Information Association, said that in the future competition in the SUV market, the self-owned brand “unique” or will “one go back”.
Why is the day SUV selling more fire?
[123Perhaps the CR-V performance is too bright, and everyone ignores the collective outbreak of the Japanese SUV in the car market in April. As can be seen from the top 15 list of sales, in addition to CR-V, Honda XR-V, Bang Zhi, Haixi, Toyota Rong and Nissan Qi Jun, the hacker is famous, and the monthly sales reach 14,000 or more, As a contrast, in addition to the BBA, the German SUV is only on the list of the people of the people. It can be said that in the SUV market in 300,000 yuan, the Japanese SUV is far from SUV.
The buying car visited Honda, Toyota and Nissan’s three dealers. Consumers in each store are constantly in. A sales of Toyota said to buy a car: “At home SUV market, consumers pay more attention to fuel consumption, this day SUV has great advantages, perhaps the reason for the hot sale. “
In the process of interviewing multiple real consumers, the ratio rate is The key words that everyone mentioned repeatedly. Whether it is honor or CR-V, in the second-hand car market, they are more than the same beauty department, the German SUV is generally comparable, according to relevant data statistics, Cr-V first annual protection rate reached 86.19%, second The annual insurance value is 84.34%, and the real “financial product” is not him.
Independent SUV opens up a new battlefield, winning geometry?
We note that except for the new energy market, mainstream independent enterprises entered a new height in the SUV market layout, Wey Mocha, Star Take the month, Changan Uni-K three models have been launched by 200,000 yuan, Geely brand new SUV star L is also ready to go.
In the past few years, the self-owned brand SUV is focused on small and compact fields. After years of competition, it is obvious, small, compact SUV market has entered the red sea fighting situation, facing each other between autonomous brands “Inner volume consumption”, joint venture brand models continue to explore, to be too difficult to grab the sales of 100,000-20 million markets. Nowadays, there is now medium-sized and even large SUV market layouts, indicating that in the face of a growing market environment, mainstream independent brands are constantly trying to expand new blue sea markets.
At the search for new opportunities, their own brands focus on intelligent, technology, and automatic driving technology. For example, Mocha is evident with “smart car”. Its automatic driving level has reached L3 or even L4 level, Changan gives Uni-K “Future Technology Brand Production Car”, with a lesser intelligent scientific and technological configuration to show sincere. In addition, the body size of 200,000 hot player Mocha, UNI-K and Star, has approached the medium-sized SUV, large size, and low price tactics until the new battlefield.
May, in many newly in autonomous medium SUVs, most of them will be “awkward”, but one or two models still have a big chance.