In the domestic luxury car market, it has always been Germany, BMW, and Audi’s world. Followed, it is the Japanese Lexus, the US Cadillac and the European Volvo these luxury car brands.
Objectively speaking, the luxury car brand sales in Germany is good. However, this is not to show the quality of German luxury car brands than the same level, the United States, and the European system.
The most important reason is due to brand influence and overall marketing The level is caused.
Because in many people’s consumers, the German truck is advanced. Even if it is in front of the truck and the British car, it is also the same, let alone other cars.
In China, there was an agency to have a survey, and the results show that in many luxury car brands, the overall quality of the owners is neither a Mercedes, not Audi and BMW. of course. Cadillac is not more to say. Then the remaining two brands are Lexus and Volvo.
mention Volvo, in many people seem to know this is a luxury car brand There is almost no other cognition. Because Volvo has neither sales of German luxury car brand BBA, there is no such a luxury car brand Lexus so powerful product force. So, in the field of domestic luxury car brands, Volvo’s existence is not high.
And for those who have a little understanding for the automotive industry, in addition to knowing Volvo is outside a luxury car brand, it may also know that the Walvo brand’s safety factor is relatively high. So problem, what is the safety of Volvo? In addition to safe, what is the advantages of Volvo Cars?
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Recently, in Volvo CarOn the experience day of the Office, the speed of the car also has the opportunity to further recognize this luxury car brand from Nordic.
was born in 1927, Volvo car brands from Sweden, has been more than 90 years of history. At present, we have used the three-point car seat belt, which is invented by Volvo car in 1959. In addition, Walvo has also launched the world’s first anti-side collision protection system, anti-side airbags, head and neck protection systems, and anti-rolling stabilization control systems. In 1966, Volvo 144 was also rated as “the world’s most safe model”.
In 1999, Volvo car took the lead in launching internal air quality management systems. Until today, in terms of pollution in the car, Volvo’s performance can be called the industry. At the event site, the staff adopted a very professional instrument, so that everyone can feel the powerful air purification function of Volvo car more clearly and intuitively.
In addition, in the body structure, Volvo’s models use 40% of all imported military grade boron steel, yield strength up to 1500map. Compared to other brand models, ultra-high strength steels are hard, and there is a hard feet of extremely high vehicle body strength to effectively ensure the safety of members in the vehicle.
In addition to safety, Volvo’s dynamic performance is also very good.
Take Volvo XC90 as an example, although the car is only equipped with a 2.0T engine However, the maximum power and torque reached 300 hp and 420 Nm. The best power of the BMW X6, 2.0T version of the BMW X6, 2.0T version of the BMW, which is 265 hp, the maximum torque is only 400 Nm. As for Mercedes-Benz Gle and Audi Q7, the gap between Volvo XC90 is even greater.
So in the process of the entire test drive, Volvo S90, XC90 these models are driving, or in cross-country pavement, power andThe control makes me very satisfied.
Of course, as a brand of luxury cars, the comfort and luxury of Volvo Feel, nature is also good.
Good car, not selling well.
The problem facing Volvo is now how to improve sales.
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