Ford announced its future medium and long strategic “Ford +” on May 26 (US time). The company plans to ensure up to 40% of electrified vehicles in the new car sales in 2030. To this end, Ford will conduct a large-scale investment worth $ 30 billion.
Ford has announced earlier that it will invest $ 22 billion in the electrification field by 2030. However, with the announcement of the day, the investment size has soared more than 30%.
Ford CEO Jim MIDDOT; “Jim Parley said:” Since Henry Middot; Ford Ford leads “T type “, The way to use the pipeline, so that the car is popular, the new energy direction is now transformed, which is the biggest opportunity for growth and creating value.” “Our ambition is to lead the pipeline revolution again,”
In the global movement of enlarged environmental protection cars, the US automotive industry is accelerating the transition to electrification. With the US President Joe Middle; Biden actively promotes environmental automotive policy, electric vehicle production, sales and infrastructure construction, and automotive manufacturers’ cooperative cases are also increasing. According to Ford’s plans, by 2030, the company will sell more than 150,000 electric vehicles.
This is more exciting than competitors. General Motors announced that by 2025, more than 1 million electric vehicles will be sold every year in the United States and China. By 2035, it will invest $ 27 billion in electrification and automatic driving sectors.
Since the birth of Tesla, the automobile manufacturer industry, especially North America, has been actively entering the electric motor market. So far, in North America, General Motors have always been the most active. But recently, Ford is active in active participation in electrification.
From 2020, Ford began to introduce battery electric vehicles, such as electric sports car MACH-E, current purchaseThe 70% of the purchase of the model is the first customer who bought a product of Ford Motor.
Electric Pelica F-150 Lightning has become the world’s most popular pure electric pick-up type, and the order has exceeded 70,000 orders since the listing. Pure electric Ford will go to the market later this year.
Further, although the competitor has launched an electric car platform, Ford still announced a plan to develop another two electric vehicle platform, one for Large trucks and SUVs, a car, one for small SUV.
Ford also actively entered the battery industry. Ford is working with Solid Power of Standards to improve the performance of lithium-ion batteries and lithium phosphate batteries and reduce unit prices. In addition, with the development of the next generation, the development of the whole solid state battery has also caused people’s attention. Here, Ford has signed the Memorandum of Understanding (MOU) from South Korea SK Innovation on the 21st (US local time) to establish a joint venture (JV) “Blue Oval SK” to produce electric vehicle batteries. 