Products, new energy vehicles have replaced traditional fuel cars; suppliers have been in the backstage supplier in the “new four” process, especially the status of core electronic technologies is unprecedented; In terms of marketing, build user-type enterprises become the focus of new forces brand chasing, and various circularized marketing push automotive cultural construction towards climax …
If the Times ‘watershed’ 丨 traditional supply chain relationship is blurred After reminishing the “in the” hug change “, the” new “change in the” New Fantasy “change has taken the entire industry chain in the deep facts. Therefore, in addition to the product, marketing and supplier relationship, this profound change also affects the adjustment of the brand level, out of the game, is not surprising in this change.
Traditional big factory aims “high” and “new”
The industry believes that the last Shanghai Auto Show is “the new power of the car” debut once. However, in this two years later, the Shanghai Auto Show, Sky, Ai Chi, Qi Point, Boshang, National Machine Zhijun, Qingyuan, and Aikik, etc. have not appeared. Southeast, view, hippocampus, land wind, Brilliance, Zhongtai, big multiplication, Huatteng, Renault, DS, etc.
2021 Shanghai International Auto Show, a “battle” surrounded by high-endization and new energy and new energy.
Although the traditional joint venture host manufacturers have fewer launch of pure electric brands alone, they can still be seen from this year’s auto show, Mercedes-Benz EQ three cars, BMW I The series of IX and i4 during the series, the Audi E-TRON family has completed the unveiled, and the German three giants show the attraction of new energy luxury cars in electrical transformation. Among the joint ventures, the public’s ID., Modern Ioniq, Toyota’s E-TNGA has become a single product sequence in the process of facing the new energy transformation. 
In addition to new exhibitors, more new brands incubated from existing major large car groups. Among them, Dongfeng Motor Group’s new brand figure brings new car FREE to unveiled, SAIC, Ali, Pudong New Area Jointly created new brand intelligence completed the first new car intelligence L7Open pre-sale, North Automobile’s polar fox brand’s new car Arcfox αS as the first new car with Huawei automatic driving technology, “Brush Screen”, Guangqi Yan’s fourth new car Aion Y officially listed, Geely new launched intelligent electric brands Released the first new car 001.
Outside the venue, BYD’s “Dolphin”, the Great Wall’s “Salon”, Changan’s “Awut Tower” and other high-end new energy brands come to come out, China Automotive Industry is lending new energy history opportunities to pursue unprecedented high quality, High level development phase. 
Not only that, in the field of fuel cars, the tank brand of Great Wall Motors is officially independent, as the fifth largest brand of Great Wall Auto, representing Chinese brands in high-end hardcore luxurious off-road A new round of rush in the field of cars. Han brand modern car company’s Genisa thinking changed to the China market again, and held the world’s world’s first show for the first time in South Korea. When major brands focus on new energy, these manufacturers in brand high-endization are still continuing, and the domestic strong growth of luxury car segments will undoubtedly pay for these new powerful luxury brands. .
The new forces are not good, the shuffle is inevitable
In front of the times, the trend of cross-border the trend in China has not stopped. At the view of the vice chairman and secretary general of China Electric Vehicle, Zhang Yongwei, “” “New Year’s new force has four categories: Internet enterprises, information communication industries, new manufacturing power and new operators, these new power are rapid integration Car has become an industry’s internal life. In the next 3 to 5 years, even in a shorter time, it will become the main force of the depth change in the automotive industry. “
Indeed, in Wei Si, Xiaopeng, Ideal The first batch of new forces represented has gradually stood in the market. Those nightmares that are full of financing, difficult, and the difficult delivery has been, the market performance is climbing. The larger the user base, the larger, the brand image is gradually established. In many people, the first new forces have passed the most difficult initial stage, stepped into the stable development period. Like Wei, Xiaopeng and so on have been layout out of the European market, representing China’s new energy brands and new smart car ecology, starting a new round of sea wave.
Cui Dongshu, secretary-general of the National Passenger Vehicle Information Association, believes that China’s electric vehicle enterprises have exported to Europe, according to the most stringent regulatory policies, indicating the determination of China’s electric vehicle enterprises in the long-term development of overseas, and also shows China. Confidence that meets global standards in electric vehicles technology. Compared with the European and American markets, China’s electric vehicle companies rely on technology, capital is not only a sales volume, but in terms of product positioning, channel, service system, etc., a new electric vehicle business model, which is overseas car companies. I hope to learn from. Transnational car companies have begun to make new potential learning services, brand marketing, etc. in China.
However, the autographer, Jiaxin, also made alert to the fanaticism of the cross-border car: “From the world’s perspective, large parts suppliers have core technology, there are global markets, the situation is better than the whole car, But don’t understand, in China, no matter what industry must do cars, how much successful grasp is worth discussing. “In his opinion, car control will electrically drive, the original machine is getting less and less, the manufacturing of electric vehicles The threshold is indeed lower than the fuel truck, but as Microsoft does not produce a computer, the new batch of Internet companies, the “car” of information communications enterprises should be rationally treated.