Because the Mercedes-Benz C level coincides with the old and new, the product is weak after the change of the Audi A4L, so this time BMW 3 Series has always been the inner and medium-sized luxury sedan market, the average sales can be maintained at 1-1.5 10,000 vehicles. However, relatively speaking, it is because of not selling, the BMW 3 Series is less than the other two models in the end market.
If the offer is less understandable, then the decrease but does not cut the price, but some disguised consumers. Recently, BMW has configured 3 Series, and the models produced after June 21 will not be equipped with digital keys, and changes in the option configuration. At the same time, some individual models have also been appropriately adjusted because the price is removed.
The first is the digital key that disappears all, maybe many friends don’t understand what this function is to use, in fact it is through mobile phones. Built-in NFC chip pair, allows mobile phones to unlock the capacity of the vehicle, everyday omissions or passengers need to take some items, you can use a key to enhance convenience, which is convenient for some people. Although there are not many users who use this function, there is not much sense of perception for it, but there is no two things completely.
Not only that, the new model will cancel the original standard induction trunk for 325 models, which is different from the digital key of the above-mentioned chicken rib. Under the time we don’t shoot the electric tailgate switch, we can try the bottom sensor by moving the thigh, and enhance the handling efficiency, but after the function is canceled, it will not be implemented.
This change BMW 3 Series canceled two functions, but did not adjust the price, didn’t this be equivalent to decline? Although not selling, this kind of vocabulary provocative behavior is a real person to look at some anger.
The time is the optional configuration, of which 325i M sports version, 325LI M sports version, 325Li XDrive M sports version cancels the optional entertainment package, the option price is 10,000 yuan, including Harman Carton’s advanced audio, Mobile phone wireless charging and wireless hotspots with data traffic packages. Instead, it is the price of 8,000 yuan Harman Carton, which means that several configurations have been deducted and the price is also lowered; and for two 325 Yao Night Edition, which is already equipped with Haman Carton The model is to cancel the original entertainment set. Before the set of options are 4100 yuan, including wireless charging, wireless hotspots, and data traffic packages. The two 330i models are equally adjusted, and the cancellation of the wireless charging and wireless hotspots are eliminated, and the guidance price is also reduced by 4,000 yuan. The price was adjusted to be 37.59 and 405,900.
This is not the first reduction in BMW. This car has been taken to Tucao when listed, and the overseas version of 3 Series The entire car coverage is all aluminum materials, but after entering the domestic market, the engine and the wing plate area become ordinary steel, which not only increases the weight of the vehicle, but also affects the handling; second generation 3 Series engine compartment covered soundproof cotton, but came to this generation, don’t say all the best, even the top 330 models did not. As a luxurious medium-sized sedan priced, even the engine sound insulation cotton is not standard, and it is true that there is something that can’t be said.
In addition, the domestic version of the overseas version also shrinks double-layer soundproof glass, anti-roll rod, lap airbag, this It is a closed-related configuration with us with our car. After canceling, the car experience will be greatly reduced.
Have to say, since BMW’s product line is unified, the replacement is completed, Product competitiveness has greatly improved, both design, technology or ride comfort, comparison, too much progress, is because of this, before the consumer recognitionHowever, market sales have greatly improved. However, from BMW to the attitude of the change model, it is obviously “floating”. There are more and more gaps on the configuration order, and the reduction is getting more serious. This attitude toward consumers is difficult to recognize.