According to the sales statistics published by the General Commission, April FAW-Volkswagen’s sales invested in recent years, only 4515 vehicles, the total sales volume of 34,728 this year , Down 4 percentages year-on-year. For a SUV model, the journey of exploration is “open”. After launching in October 2018, in just two months, sales quickly climbed to 10,000, and even later more than the public SUV’s open nose ancestors, it became the highest sales in the country. SUV.
Unfortunately, since the November of last year, the sales of explored Yue continued to fall. Honda CR-V, which has been resistant to the exploration of the Yue, has sold 23,866 in April, and this year has reached 96,000 units, almost 3 times the exploration. Throughout the entire SUV market, the increase in the increase of 45.8 percentage, and the good sales of a good reputation is not bad, and it is clear that it is clear. What is the reason?
Particle Caper (GPF) Crisis
The first five months of this year, the car quality network has received up to thousands of quality complaints about the Yue Yue. The first place in the complaint list is two times the second Magotan. Among them, the complaints of the more concentrated complaints include a series of faults such as the headlights, the light water, the transmission is soonoured, frustrated, and the self-stop failure is equal.
The starting owner can choose to swallow the sound for these small harsis that does not affect the normal driving, but the main components engine problems have occurred frequently, and the sales volume of the Yue also followed. It is straight down. According to the reflection of the Owner’s 330TSI owner: his new car just bought for half a year, the comprehensive fuel consumption of 100 kilometers of the normal driving is about 8L, but the last period of time is doubled, but the peak is even as high as 20L / 100km, and the power is greatly reduced.
The encounter of the owner of the owner is not an example, and the cause of this situation is caused by a number of complaints received from the vehicle quality network. The particle capture device (GPF) occurs. However, consult 4S shop seek solutions, and give more answers enough “Quiz”: It is recommended to run high-speed! This makes an explorer that the owner is extremely uncomfortable. It is impossible to be obviously a problem that the vehicle is factory, but it has made users compromise. [123
Reminds the particle capture device (GPF), and the number of car ownership in China has grown rapidly in recent years, which has caused a small pressure for our environmental air. On the one hand, the popularization of new energy vehicles requires a holiday, on the other hand, the state needs to formulate more stringent emission standards to control the exhaust gas release of the fuel car, and the national six B regulations should be born. GPF is the technology that car companies should take out to Six B. 
In the past, in the past, in the past, some joint ventures often copied the programs that were mature and even eliminated by Europe and America, they can easily pass. But now, with the Six Bar Bi Bi Bi Bi, which is more demanding than Europe, even if the latest technology is not necessarily satisfied, especially those who want to solve problems through low cost ways.
Taking an FAW-Volkswagen 330TSI as an example, it is equipped with a GPF, as as an exhaust pipe to wear a N95 mask, intercept the particulate impurities generated in the engine combustion, and then pass the high speed condition The generated high temperature digested particulate matter to achieve recycling function of circulating filtration, no longer an increase in environmental burden to the outside world.
However, the urban road is crowded to walk away, and the vehicle is difficult to have high speed operation, so that GPF does not regenerate the role. Over time, the particulate matter is blocked, and the exhaust gas is not intuitive, the engine is not normal, the fuel consumption is exacerbated, and the power is insufficient.
Of course, like the use of low-cost way to meet the auto enterprises in the country, more than FAW-Volkswagen, BMW models also apply GPF technology in large-scale land, but only BMW is more than the optimization of regenerative cleaning functions, and the status of particles is less likely to occur. In the final analysis, the quality crisis induced by the Yue Yue, reflected a flank – the public’s lax, and the outward of the after-sales service mechanism. 
The public also understand China?
As the first joint venture brand in China, the public is undoubtedly successful. Every year, the public and SAIC Volkswagen contribute to millions of sales, laid the domestic giant s position. Take 2020 as an example, the public has more than 2,630,000, and one million vehicles are more than one million in Honda ranked. Consumer oral “The most understanding of the public is really not the wave. In the era of relatively scarce in the car, the public can make full playback of its advantages to meet the needs of consumers, including broadcasted space, pricing, people, and science of German chassis, etc., these can be called The consumer believes that the public understands China’s evidence. Nowadays, the rise of the independent brand and the strength of the Japanese brand, the popularity of the public is shrinking.
As being dragged down by the quality, the general sales of the masses showed a decline. Back to the complaint statistics collected by the car quality network, the Xueyue ranked first is the staple nail, which can be ranked second, third, sequentially or FAW-Volkswagen Magotan and Sagitar, then it is the Tour Vigor of SAIC. In the top ten, the public exclusively four seats, and all in the forefront. Obviously the quality of the popular models is contrary to its reputation of “the most understanding China”.
According to the sales list of Sohu brand, the public can still be ranked in the best with 168,000 performances, but the sales volume declined close to 30% from March. Only about 15,000 gaps with the Tarn of the Second Honda. Perhaps the public can blame the shortage of sales of sales, but obvious quality issues are not to be underestimated.
Reverely some of the “Quality Door”, such as the short axis of the 2012 sagitar, and 2019, the Pasart A column event, There is no doubt that the public will have the brand influence established in China for many years. If the Passat event is still unable to ring the alarm bell, re-examine the domestic consumption overall situation, consolidate your leading position. Then you can imagine that not only the exploration of the Yue will step toward Passat sales, even the public’s sales crown may not be guaranteed.
Yason Nodes
Aspirate consumers, the public can’t make a clearance with traditional Chinese car thinking. More and more rich models, the consumer’s eyes will also be brighter. From the user’s point of view, find the beginning of “the most understanding China”, the public can last in China.
Figure | Source from the network