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At night, May 20, the two brands of Great Wall Auto Haval and Wey, opened two new cars on the public in Beijing, the protagonist models were Haval Painb Rabbit and Wey Mocha, the official guidance price of Haval Nik rabbit was 10.98 million to 123,800 yuan, Wey Mocha official guidance price 1.758 million yuan ~ 2.888 million yuan.
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Many people may be more strange to these two models, so they will be introduced first.
[123 ] Haver Chi rabbit – is the rabbit or a horse?
[123 It is well known that red rabbit is a good rabbit of Lu Bu, in the traditional understanding, red rabbit is of course horses. But at the conference of Havi Brenhen, it was more ingredient for rabbits. It was not only full of many rabbit headdresses, but even the listing slogan of this car was “rabbit no.1”.
Throwing the appearance of the appearance, there is no need to entangle the new member in the Great Wall Zoo, because it is still a horse, because this is not important.
At the previous Shanghai Auto Show, we have noticed the appearance of the Haval brand booth. Such a new face, due to the huge information volume during the auto show (there is a lot of news in the Great Wall Group)There is not much attention to the car of Haval Pain.
There is a question after the wind turns two laps: What is the positioning of this car? How can Haval’s product camp to slow down?
, now we will re-examine the red rabbit car and even a few of Haval After the relative positioning of the new car, it was found that the car fills an important vacancy in the Haval Type matrix.
“Yes, although red rabbit and first love , H6, the big dog is a compact SUV, from the lemon platform of the Great Wall, but the rabbit is aimed at the air between the first love and H6. 
We know that H6 is the old name of Haval, It is a popular route, which is a regular compact SUV, and the first love is more entered, less than 80,000, the price is very killed. The body size of Red Rabbit is relatively close, but the design style is significantly different, more emphasized, and there is a moving breath.
There is also the same embodiment in the dynamic equipping, and the red rabbit is equipped. High-power 1.5T engine, model of GW4B15C, with H6, big dog’s GW4B15A homologous, but after re-education, the maximum horsepower is more than 15, and the big dog has more than 15 horsepower.
, the maximum torque is slightly lower than the H6, the big dog is 285 nm, but The winning torque platform is wider, from the previous 1400-3600RPMIt turned 1500-4000 rpm. Finally, a hundred kilometers accelerated 7.7 seconds, which is also quite excellent in the same price, the same level model.
▲ Haval first love
So this, red rabbit follow The first love opened a clear gap, but also made red rabbit to have its own characteristics in the Haval family. Since the sale of pre-sale since the Shanghai Auto Show, Red Rabbit has enabled the number of Huaver brand in the pre-sale, and it also proves that Haval biar rabbit has achieved initial success.
[123 ] Mocha – Wey cafe open?
[123 ] Mocha is a new medium SUV, which is the Wey brand, is also the first listing model after the new coffee naming method. Among the three wey-planned products we have seen, Mocha is the highest positioning. The first to push the highest positioning model to the market, and the purpose is also clear. This is to tell you that we ushered in a new starting point.
This new starting point is slightly higher than our expectation, entry version It has been going to 175,800 yuan, which means that if you don’t consider market discounts, you want to keep Mocha to home, you have to prepare for 200,000.
To know, this price is the territory of the joint venture brand compact SUV, how to persuade consumption Come to buyMocha is a key topic. It is true that as a mocha of medium SUV is larger, the current power equipment of the whole system 2.0T + 48V is also sincere, the 9-speed wet double clutch alternating speed box that is first formally and consumer is also very concerned.
In design, the new family-type design language is the first batch before Wey models have to be more tough, but in key characteristics or inherit the tradition, such as the three-legged three clivers in the lamp group, or let you know this is a Wey model.
It is worth mentioning that the driving assistance system mounted on Wey Mocha is more Many advanced features, such as automatic side-line overtaking, etc.
This time the Great Wall is in Wey Mocha The auxiliary driving system of the model has a lot of effort, using the Mobileye EQ4 chip, where we can also see the Great Wall as a traditional car company, and gradually start in the intelligent driving area. It is said that it will also integrate the high-precision map and other technologies.
So, Mocha “New The amount of information brought out is still relatively large.
[123 ] From the letter number to the zoo café
Whether it is this successive Havi Brey, Wey Mocha, or the previous tank, cannon, A cat, dog, none of the Great Wall for nearly two years for the strong craving and in place.
Everyone must still remember, the Great Wall a few years ago does not “play” Going to “, everything is only in the class, the model name is an important evidence, the Haval brand and the wey brand is basically named by this tradition of the letter plus digital and rigorous naming methods.
Undoubtedly, such naming methods can also see in many overseas old cars, such as BMW Audi. However, this naming method will see a “shackle”, which has a big impact on product planning, forming a solid self-seating, mainly in two aspects.
First, since it is a number, you will definitely want to fill it, Haval is really true. The put it filled it, and the H1 to H9 was completely collected, and there were F5, F7, and M6 and other “Fans”.
From 1 to 9, there is inevitable relationship, the number reflects relative positioning between different car systems, and will also have a psychological implicit role for the product, after all, we are used to it. BMW Audi isometric to zoom in, enlarged.
And for Haval, we don’t need so much proportion to narrow, enlarged models, Haval brand can’t arrange so many cars within the price range of can carry.
On the other hand, market demand in each price zone is inexpensively, such as the level and price of H6, which is just the largest demand, so the manufacturer will plan to launch in the same price range. Different products, enrich consumer choices. So the Haval H6 at the time was derived from N different versions, what red standard blue standard, upgrade version of the sports version, and Coupe,Not only makes us a headache, but it is difficult to distinguish it when you buy a car. 
▲ Can you say this H6?
The only advantage is that when statistics, you can collect this N versions together and make a big and beautiful number.
Now, despite the naming way more commence: first love, red rabbit, h6, big dog, but we are more comprehensive about each car, and also benefit each car It belongs to its own characteristics. Even if the price of two cars is very close, such as H6 and big dogs, their different orientations can also be clearly displayed.
▲ Havaldog
and Wey This Cafe “, We think there is also its intention. Although the number of planned products we can see is three models, they have changed three new names: Mocha, latte, Macchiato, make Wey brands have become a café.
As the information point disclosed by the Mocha, the Great Wall Probability will put The highest intensive technology is placed on this brand in the next few times. Just like everyone is usually discussed in the café, it will be some relatively high-end topics, and the Wey after the “Cafe” is probably created, which can show the highest technology level of Great Wall.
There is also a news that Wey will launch the first sedan product soon. The Great Wall will return to the car market? Despite the current self-primary brand’s appeal, it has gradually supported high-end car products, but in view of the Great Wall already put the car for a long time, what kind of posture will they return to the car, which is also very curious.
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Waiting for “big murder”
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Unfortunately, the protagonist of this two conferences-red rabbit and Mocha, in different Under the occasion, it will reveal the latest DHT lemon mixing system that will be equipped with the latest Great Wall, but they have not been listed with most teams.
We also parated in the article before, Great Wall Motors currently be on the power system R & D invests very “just”, because the horset of the Great Wall Car is responsible for the power system research and development of the “123] 3.0L V6 double turbocharged engine
, this year, there are few automakers in the world. In developing new gasoline engine, don’t mention this specification.
But in the power system planning of the Great Wall, it is more value that this set DHT lemon mixing system, because this is not a power system that speculates in the policy level. On the contrary, it is more similar to the two fields (technology routes approaches Honda I-MMD), which is really a power system for fuel utilization. This can be seen from the version of the HEV form from them.
For this time the DHT model did not follow the red rabbit, Mocha’s largest team, the biggest suspense has not been unlealed. It is important to know that BYD has set a very killing price for their DM-I mixed series models.
[123 】 Write in the last
Today’s Great Wall, in the product The layout is more played, and it is also more powerful, and also presents a small amount of hair in terms of technical strength. Of course, in 2021, other independent brands also have similar acts, which is why we often hear people who often hear the Great Wall when they communicate or privately exchanged.
The manufacturer said “It is actually a good thing because the final beneficiary is consumers.
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