On May 25th, 2021 Ideal One is listed, and new cars upgraded the driving assistance system and improved in terms of comfort, space, fuel tank and battery life. The price increased by 10,000 yuan accordingly.
At the time of consumers, the old owners were situated, especially users who took the bus from 4 to May.
They are probably divided into two dials: one is to confirm the recent reception in front of the purchase, but the reply obtained Whether it is, Ideal One sales or even pouch telling them “I am free to buy, I will find me”, “I also enjoyed a cash discount of 8,000 yuan. More consumers say: If you have just mentioned the car for ten days, you will have a new car, and you haven’t come to the old car.
Another type of consumer means that they know new models before buying, but sales tell him that the price will rise by 10%, and the power system is not I will upgrade, so I will directly mention the old model. I have never thought that I have added so many configurations, the price rose 10,000 yuan.
Old users were entered into the cold palace
The old owners quickly realized that they were “cut”, “being cheated” So through various channels, such as Li Xi Weibo, the owner, the ideal app, and even ideal after-sales customer service. However, the old owner did not expect that Li Xi did not see it directly, and the car owner was hit and tauce finally removed the group chat, and it was also banned on the ideal app. No way, the old owner hurts the heart, spontaneously forming the rights of rights, and is responsible for everyone’s rights protection.
[123 ] Is it ideal not to sell fraud? 
It is obvious that both types of consumers point the spear to the ideal one sales, and the direct words are sold and misleading.If you pay for it, then this is not to sell fraud?
To this end, the Tianya Jun queried the relevant provisions of the Control Law of the People’s Republic of China, its contents show that the operator provides one of the following cases in providing consumers, belonging to fraud Consumers:
(1) Sales doping, adulteable, with false filling, taking the commodity;
(2) Take false or other unfair means to make sales Insufficient product parts;
(3) Selling “Treatment”, “Wait”, “External Products” and other goods lying is genuine;
(4) The false “clearance price”, “selling price”, “lowest price”, “price” or other spoofing prices expressed sales goods;
(5) In order to explain false goods, commodity standards, physical Samples and other methods of selling goods;
(6) Do not sell goods with their own real names and markers;
(7) Take a deceptive sales induction;
(8) Make false live demonstrations and descriptions;
(9) Using broadcast, television, movies, newspapers and magazines, etc. – the publicly propaganda of goods; [ 123]
(10) Deceived for prepayment;
(11) Use the mail order to defraud the price without providing or not providing goods in accordance with the agreement;
(10 2) Selling goods with false “prize sales”, “returning sales”, etc .;
(13) Behavior of fraudulent consumers with other false or unfair means.
It can be seen that the ideal car does not violate the first 12, the last boundary is not very clear, because someone learned the change news from the sales port, and some people did not get relevant news, so they sell the mouth. The inconsistency will make people feel that the ideal brand is deliberately concealed. There is no mouth, ideal may not be able to sell fraud, but absolutely cut a wave of leeks.
Where is the bottom gas of the leeks?
Ideal car current market insurance has less than 60,000 units, there is still a big gap with traditional car companies, even if BBA and other brands are also the preferential offer before the change, will be given to customers, But the ideal behavior is exactly the opposite, where does it do this?
Ideally, the technique of cutting the leeks is exactly the same as Tesla, and consumers have claimed that they have been induced by sales. It’s, Model 3 is more sold better (before the brake event). Saying that the product strength and cost performance gave these brands to cut the scene of leeks. As long as the product’s market feedback is good enough, it is not afraid that there is no new owner to go back, after all, the old owner cut is just a small part, shouting “pain” old car owners always The enemy has only called “true fragrance” newcomers.
So far, the ideal official has not conducted a positive response, (with the results of the rights consumer and the ideal communication are 20% off, but People just mentioned the car, there is still a half-box oil. It is worth 70,000 yuan.) From this point of view, the interests and word of mouth of the old owners are not important for ideals.
Ideally owe the old owner an apology
The ideal brand is not easy to survive from the establishment of a single model and technology route. This is absolutely less than the user’s support, facing others. For the ideal challenge, these ideal firm supports are behind each of the comments, and they will continue to develop their friends to become ideal users. It is said that the owner of the ideal one owner of the owner of the owner has recommended more than 70 consumers to buy ideal one, in which the users who pick up the car in May, after the listing of the model, the owner has been questioned by many people. He also fell into a deep self-blame. I believe that such a owner is not a few, and the ideal approach does not help these seed users feel cold.
Summary: quite regret, regret to lose so many faithful fans. As far as the current consumption trend, consumers who are willing to give up BBA to choose a new forces, they are loved Chinese goods, support domestic goods and hope that domestic goods are getting stronger.The person, according to reason, they should get better useful car experiences than luxury brands, but the result is the opposite. As a brand that has not yet been stabilized, ideal should learn more to serve and the Great Wall, dare to face the problem, solve the problem, and really “user thinking”, do not let the ideal user feel disappointed.