Writing | Song Yu Ting
With the booming of the mobile Internet, all walks of life have all the business, and the net approximation is also stimulated in personal travel. The size of the car rental is increasing, and the “Quality Revolution” also came.
In the case of car rental, in recent years, the market has entered the market maturity. In 2020, the market has exceeded 100 billion yuan, of which the growth rate of medium and low-end lease markets is 6.92 percentage, while high-end car rental market increases. The speed reaches 40%.
Data indicates that the quality, high end or the next exit of the industry.
But the existing car rental brand and platform, only the number of high-end travel is not much, so more people have begun to pay attention to the “big cake” that is not completely finished.
Consumption upgrade, service upgrade
On May 22, high-end travel brand – nickname cloud car is officially released, and the app is simultaneously launched.
For the lack of professional-grade services, the low-end pain points of the low-end travel industry, the core competitiveness of the cloud car refers to “service”, and thereby causing each life scene.
The senior player in high-end travel – enjoys a car rental in the near future.
On May 28th, the new business released by this SAIC’s enjoys travel, focusing on providing travel brands for enterprise users, on the two-year milestone, announced cooperation with Sony China.
It is understood that the enjoyment of the car rental ceremony with Mercedes-Benz in November 2019.
The exclusive team consisting of 60 Mercedes-Benz long-range E-class sedan, providing custom services for high-end users of UAE Airlines.
Today, consumer upgrade concepts are deeply rooted, and enterprise service is veryIt can be the second half of the Internet travel industry. 
The SAIC has accumulated a historical and experience foundation in past 30 years, possibly with other travel companies.
For example, enjoy a large car rental, license, driver and management related resources and experience in the past 20 years, which can be managed to a special car, webmark.
In the process of providing an enterprise-level service, the envelopment will use these functions better.
Compared to traditional car rental companies, the nickname cloud car is also increasing in terms of vehicle, driver, SOP and other aspects, to create exclusive customized High quality travel service.
Vehicle level, 号 云 车 选择 莱斯, Elfa, Mercedes-Benz S, BMW 7, Audi A8, Ferrari and other international high-end brands and high-end product lines.
It is certain that more car rental service companies began to focus on fragmentation while serving long-term businesses users. And the more widely widened enterprise group travel needs.
Absolutely discovering the online market, in the multi-capital intervention, subsidy competition continuously increased, market competition suddenly hot.
According to the national webmaster supervision information interaction platform, as of April 30, 2021, there were 230 network reception companies in the country to obtain webmobile platform business licenses, and distributed net to the bus. 33.89 million copies, 12.77 million vehicles.
Various webmobile platforms have a total of 1033,000 new registered compliance drivers in April, and 177,000 vehicles.
The market continues to expand, and the industrial policy has also evolved. In order to regulate the network of online operations, the country has introduced more industrial policies, from the platform , Vehicles and drivers conduct control of the network of net approximation, and management is more strict and standardized.
Not only that, after many rounds of “burning money” subsidies, the network share of the network is gradually concentrated in a few applications with the first time, and the service competition has become the core content of them to the next battle.
The service here refers to the service of the user. For example, at the end of last year, the drip and BYD jointly released electric vehicles D1 in cooperation, and the model will be introduced as a dripping network.
As the first mesh custom car, the model is more focused on the passenger experience compared to the normal network.
According to the official introduction of BYD, D1 compared to traditional webmarks, using electric side sliding door design, it is convenient for passengers to get off and get off. In the car experience, passengers can adjust the temperature and air volume of the vehicle through the app.
On the other hand, it refers to the service of the driver.
In recent years, it is difficult to order, the platform is constantly turned to vomit by the driver group until the drip is on the car’s taxi software, which officially opened the driver to grab the battle, let the webmaster driver from the workman Shake and change the fragrant.
It is understood that while the small pig taxi brings a discount while driving the driver, it also takes the initiative to welcome the driver’s multi-platform orders, that is, no matter What platform can be registered in the flower piglet when the driver can take a taxi.
For the platform, the most important thing is to traffic, data, flower small pigs, through anchoring accurate flow entrance, has occupied a chair of the market.
From the perspective of satisfying user needs, only players who can truly solve user travel needs can get greater development space.
At the same time, the user’s recognition and frequency of use of the user is gradually improved, but safety is always the prerequisite for the passengers to choose the webmark platform.
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It is certain that whether it is a webmark, or a rental, consumers have always been a stable supply, a good user experience, and a safe usage environment. [IDailycar]
