Today, the first BMW Group’s Sustainable Development of the First BMW Group in the theme of “Leading Green Travel Reform” is held in Beijing. In the face of China’s special challenges in carbon neutralization, BMW has established four major priorities, including accelerated technology innovation drive green transformation; strengthening cooperation between industry chain downstream partners; providing the most green, the most eager The high-end products and experiences; set up scientific, measurable sustainable development goals, and regularly disclose results.
Introduction, BMW held a conference in China, which is not unfortunate. But a “Sustainable Development Summit” is held, which emphasizes green production, energy conservation and emission reduction, and circular economy, which makes me a little unexpected.
Green production, energy saving and emission reduction means high cost expenditure.
Slightly understand power knowledge, knowing that the cheapest electricity in China is hydropower, followed by thermal power, and then other power. Although the price of solar power is reduced, it should still be the most expensive. The wastewater is drained according to the national standard, and the high standards are treated, and the internal recirculation is achieved, and the latter will apparently pay more than the silver.
In our mind, capital is all profitable, not to say the BMW of capitalist countries. In this case, why BMW is still in China, engage in its own solar power, engage in high standard wastewater treatment, and also promotes the green production and circular economy of upstream industrial chain? Don’t this, the better, the better it, the more you save money?
BMW on the “Sustainable Summit”, the reason for given,
” As a multinational enterprise deeply rooted in China, BMW Group actively supports China’s transformation of China to low-carbon economy, and positions sustainable development as the core components of China’s strategy. “
Listening is very official, but the meaning behind it is still very.
On the one hand, it shows BMW, or BMW China, is to follow the party’s call. Or, is activeThe country has developed a big environment. Although BMW is a foreign brand, China’s company is also the main joint venture, but it is more willing to treat himself as Chinese state-owned enterprises, willing to bear the responsibility of the same country. 
On the other hand, it can also be seen that the reason why BMW can become a hundred years, the product is all over the world, which is never accidental, but it does have a long-term development strategic pattern.
Walking in the front of sustainable development, it is indeed a cost increase in the short term, but from a long time, it is inevitably complies with the lasting interests of BMW in China. The benefits here include dominant interests and invisible benefits. Primary benefits may be policy support, as well as over time, cost-saving and emission reduction costs will gradually share. Invisible benefits, including the improvement of Chinese people’s good sensation, and the ability to resist emergence of sudden risk in the future.
We can say that BMW has spared in sustainable development, but also to look forward. But this kind of profit is that we hope to see, it is also a company, a brand that can win the symbiosis with this society for a long time.
The rapid development of China’s economy is our achievement. But at the same time, some side effects are inevitably produced. For example, earning fast money, it has become a bad breath in today’s society.
I don’t know if I have abroad today. But I always think that only everyone is going to work, doing something you should do, we will really become what we want.