In the European auto market, there is no doubt that the public cars are definitely an overgency. However, with the rise of new energy vehicles, the Volkswagen has not responded for a while in the pure electric car market. Then gave Tesla.
If we recall the sales of the European Pure Electric Auto Market in the past few years, Tesla has considerable status. But recently the Volkswagen retry the control of pure electric vehicles in the European market.
The recent network exposed the top 20 of the top 20 in European 10 in April. This list contains 10 countries in Europe. They are Norway, Netherlands, Spain, France, Germany, Switzerland, Finland, Ireland, Sweden and Denmark. From the sales volume. Germany, Korea, the legal system of these traditional car brands is basically steadily tens of the top ten of the list. Tesra Model3 sales bottom, basically already kicked out.
So why is Tesla in the US and China selling burst in the European market, but has been so unbearable?
[1] The strong rise of European local brands
The most typical example is the public ID. Series, the ID.4 and ID.3 based on the mass MEB platform are currently the best-selling pure electric car in the European market, and is also far from sales. Lead.
And because the Volkswagen Group has a good control, the pure electric car of the European brand is the route of the people, the price is very cheap, there is a considerable attraction for European users. .
European users have to be trusted to local brands
The second reason has to be said, EuropeUsers have high trust and dependencies to local brands. In contrast, European users are a traditional group of people. They specially read the historical inheritance of the Chinese car brand and the accumulation of model technology. In this case, even foreign traditional car brands, it is not easy to enter the European market. For example, Toyota has a high sales in global sales, but it is generally in the European market.
For example, the Korean luxury brand Jieji, in the US market, after achieving a certain achievement, I have not quickly recognized by European users. So, what is it is Tesla in the new force company?
So, it is earlier, and when many countries in Europe begin subsidies to pure electric vehicles, Europe has no pure electric cars in Europe. Tesla is naturally a high sales. But soon, when the European automobile manufacturer’s efforts, Tesla’s advantages were natural.
[3] European still likes traditional hatchback
European users love to love the hatchback Too high. From this list, most of the models in the list are both a hatchback, or a small SUV. Tesla Model3, which is currently sold at the global market, is a traditional sedan sedan. So this model is naturally no way to get the attention of the mainstream market in Europe. For European generally narrow streets, Tesra Model3 has a big size.
[4] Truscetan factory construction slows
Of course, the fourth reason is that some countries in Europe have also intentionally In protecting the development of the national auto industry, such as Tesla wants to build a plant in Germany, but in the early days of the construction plant suffered a resisted part of the environmental protection department, this also made Tesla in the construction of the German factory. smoothly.
From a certain extent, it also gives Europe’s local automakers and wheezing time. But in the future, as Tesla is built in the German factory.If Tesla is able to launch some hatred in Germany and Western Europe, then Tesla can re-recover some sales in the European market.
At present, Tesla in the European market has been extruded. In fact, in the Chinese market, because Tesla’s experience in the user experience includes some adverse effects in after-sales, there is a big decline in sales. So recently decline in Tesla’s share price is also relatively serious. I will continue this way, with the rise of New China’s new forces, then I will not rule out Tesla in the Chinese market will also be surpaid by other brands.