If the packet 02 It is a small model in the collar family, then the leader 02 Hatchback is a small model in the small model. So why do you have to launch such a car? Is it necessary to occupy more submarine markets, or because there is no great success in its own segment, it is not?
Teaching 02 is the smallest in the Leak family
It is a SUV with cross-border nature, so it is the existence of the presence of the leader. According to the data, the sales volume of the catenium 02 in April is 1043, down 49.64 percentage, down 25.82 percentage. Only 6.15 percentages in the leader family. Among the recent years, the leader of the leader is the highest in January 2021, sales is 1477.
In contrast, the overall sales volume of the leading brand in April 2021 reached 16,968. The leader 02 only accounts for 1043 vehicles, accounting for only 6.15 percentage.
At present, the sales of leaders in the leadership is still relatively inexpensive models
In the pilot family, sales accounted for the largest to lead 03, accounting for 33.8 percentage. Second is the leader 06, accounting for 22.2 percentage. The proportion of these two models is relatively high, and it is also related to the pricing of these two models themselves. Biking 03 is a compact sedan. The manufacturer’s guide price is from 113,800 yuan. The special price of the leader 06 is from 118,600. Therefore, the price is also a considerable role in the sales of piedmars.
The price of the price is more expensive 01 (the manufacturer’s guide price is 17.98 million yuan) accounts for 23.76 percentage. LowIt is a leader 05 (manufacturer’s guide price of 17.58 million yuan) 14.07 percentage. The price of these two models is more expensive, and the competitive model is also a joint venture brand SUV, so sales is relatively low. 
The worst is the 6.15 percentage of leader 02 sales. However, we will see the price of 11.98 million at the leader of the leader 02 is not expensive. The most important reason for his sales is still because of the positioning of crossover SUV, which has made it a small model.
Therefore, the catented 02 HatchBack is destined to become a selling model. Because it is targeted. But for automakers, it will not launch a car without reason. The most impossible thing for car manufacturers is to pay for this.
What is the meaning of the concise 02 HatchBack model?
First, the leader 02 Hatchback is the existence of golf gti, used to enhance brand image.
The target model of the leader 02 Hatchback is golf gti. It has a considerable low visual opinion and quite powerful power performance. Equipped with T5 2.0TD turbocharged engine, maximum power 187kW (254 ps), peak torque 350 nmiddot; M, officially referred to 100 kilometers accelerated scores 6.2s. This can be seen as a small steel gun.
While the performance does not lose Golf gti, the biggest short board is the brand influence than the golf gti. And Golf GTI has passed many generations of models, and has a lot of fans in China. 
Secondly, the catented 02 Hatchback also has the effect of pulling the leader 02 sales.
The positioning of the leader 02 Hatchback has a very similar to the gathering 03+.For high-end brand models. Thus the growth of the entire product range sales. At present, the leader 03 is the best-selling model of the leader family. It is not excluded because many owners want to buy packets 03+ can’t afford it, return to the next, choose the leader 03.
This is like many owners want to buy golf gti but can’t afford it, buy ordinary golf, then pass some mild modifications, let it look more like performance.
If you have money, you will not buy it.
However, the leader 02 Hatchback has indeed faced some embarrassment after listed. The price of $ 17.68-818 million is indeed not cheap. I saw that many users of the commentary area said that it is better to buy a golf gti. Because golf gti prices are not expensive.
Other users say such a price is not as good as buying Audi A3, Audi is a luxury brand, the power is also good. And after a few years, the value is higher. Why buy a leader 02 Hatchback? Its performance is very strong, but what is the significance of accelerating a few or two hundred kilometers? So the leader 02 Hatchback is a car used to cut leeks.
So really budget high users, such as users of budget at 200,000 yuan, may buy other joint venture or entry-level luxury brands . And the users who really like to packet 02 Hatchback, most of the sachets. They can accept a high performance of about 150,000 or even prices, and the hatchback, but it is not able to accept a two-day hat that landed in 200,000 yuan. In the end, this part of the user is likely to buy ordinary packet 02, or simply buy a golf.
