Writing | Ma Teng
mention Chery, I can’t help but want to give it “technology” in front of the brand. This title.
In the past years, Chery has gradually made a lot of breakthrough results in car core technology, which not only breaks the technical monopoly of multinational car giants, but also for the development of the domestic automobile industry.
As of now, the Chery Group has applied for more than 21,000 patents, and has more than 13,000 patents. Especially in the engine field, the accumulation of positive development in 24 years has reached the market leading level.
On May 28, Chery Automobile Power Technology Salon was held in Wuhu Longshan, in response to a series of new technologies, new products, new actions, vivid image of the outside world, showing a science and engineering Temperature and romance
Absolute self-confidence is also absolute strength
activity begins to visit Chery’s power assembly experiment Room, for any car company, the R & D center is undoubtedly among the enterprises, and Chery is dare to visit many media, enough to express its self-confidence. Of course, this is also an embodiment of the absolute strength.
In the entire visit, there are three main points in the part of the memory.
The first point is the safety collision laboratory of Chery Automobiles, which has 15 degrees, 30 degrees, 45 degrees, 60 degrees, 75 degrees, etc., and the hard core test equipment makes The product can have reliable hand in the early days of the design. 
At the same time, the experiment also hangs the world’s multi-country flags. According to relevant person in charge, each banner represents the Chery model to sell in these countries.
The second point is intelligent joint experiment, which focuses on technical aspects, such as automatic driving, new energy, car network, and new materials, now, no matter whether it is in automatic driving, still on the Internet Chery has already achieved a lot of results.
The third point is the strength of Chery in the engine core technology.
As early as 2012, Chery scored more than 10 million yuan, the first optical engine laboratory in the domestic auto company, is due to the laboratory of engine fuel efficiency system The advanced development system allows researchers to understand the true situation of the entire process in the engine cylinder, providing data protection for the engine’s research and development.
In the impression of the author, visit the laboratory of many brand cars, but this is the first time.
Just like the party secretary of the Chery Automobile Co., Ltd., Chairman Yin Tong Yue said: “Chery’s technological innovation is to ‘top of the day’, ‘standing’, embrace the future. ‘Land’, is to continue the fuel car Technology is deep, doing strong; ‘Top, is to speed up’ new four-generation ‘, put new energy, intelligent network, automatic driving and other emerging technologies, do pointed, make China’s automotive industry truly strong, also Let the majority of consumers can enjoy the surprise and beauty of technological innovation. “
The demand for Chinese consumers is satisfied by Chinese engineers
With the domestic consumption level Continuously upgraded, Chinese consumers are also more diverse to the needs of automobiles, and the requirements for vehicles have become more and more “harsh”.
For example, Chinese consumers are very demanding in the NVH and comfort requirements of the vehicle during the car, and must pay attention to economic performance. It can be said that “I want to run less, I want to let the horse to eat less”, and the performance of vehicles in high intelligence and foot configuration is also extraordinary.
These domestic consumers’ purchase needs compared to consumers such as Europe and the United States, it is undoubtedly advanced.
For this, many independent mainstream car companies, including Chery, can be said to catch up, and have transcended the joint venture models in some respects.
Specifically, in the Shanghai Auto Show in 2021, oddRui Auto officially released the “Chery 4.0” era all-domain dynamic architecture, which covers the current and future mainstream dynamic forms of professional dynamic solutions, including various energy forms such as fuel, mixing, hydrogen driving force, while architecture The product was named “鲲 鲲 动 herPower”. At this power salon, Chery is also explained in detail for full-featured hybrid configuration DHT. According to the introduction, the thermal efficiency of the fuel and hybrid power can reach 45%, and the oil feed rate exceeds 95%. In terms of fuel power, the Chery Tsuen 2.0TGDI engine has 187KW maximum power and a peak torque of 390 nm.
鲲 Peng 2.0TGDI
In addition, in terms of hybrid, the world’s first full-featured hybrid architecture mode, Zeng Peng DHT has the first two-motor drive, 9 working modes, 11 combined gear, and then cooperate with the TSD double-axis drive to bring a more smooth driving experience, achieving strong power, low fuel consumption.
Four motivation eruptions simultaneously, instantly can achieve the ultimate power, performance performance can spike a lot of sports cars, and it can also achieve low fuel consumption.
Full-function hybrid configuration – 鲲 Peng DHT
always puts the user first
Through the strength of the technical level, this “science and engineer” is obviously pragmatic, rigorous, but it is this strand for the technical “execution” to let consumers feel Chery. The arrogance in the bones.
In the environment of “wine incense is also afraid of the alley”, Chery has to “tender”, “romantic”.
In today, the relationship between the vehicle enterprises and users is constantly changing, while Chery is actively adjusted, under the guidance of the user-centricity. A comprehensive change is performed on the product and service.
Tiggo 8PLUSPHEV 
For user thinking, Chery continues to build a user data, always maintain communication with users.
Marketing, with digital, intelligent advantages, Chery is also developing smart robots based on terminal sales champion as prototypes, in addition to online use of VR, AR, intelligent voice and other technologies. Always online automotive diagnostic systems, etc.
Obviously, Chery is better for users through the all-round upgrade of the service.
Technical + Service Let brand sales “open”
The overall change in technology in technology and services for services is also directly reflected. Sales on sales.
According to the latest data released by Chery official, from January to April this year, the Ciry Group accumulated 282,000 units, a year-on-year increase of 91.6 percentage. Among them, 21,000 vehicles exported in April, a year-on-year increase of 312.5 percentage.
Today, in today’s demand, Chery cars also know that only technical power is not enough, and the company wants to go further.
Speaking of Chery, I always love to add “technology” before Chery.
Through this dynamic technology salon, we are not difficult to see that this “scientific man” that is low-key, specializing in technology is also in time variation.
While ensuring the continued advanced technology of technology, the service is also actively embraced consumers, which undoubtedly injecting more vitality into the brand. [IDailycar]