“Assembly is the peak” is the highest evaluation of a thing, and it is also a worst evaluation. Because it represents, you have already present the best side when you play, and then there will be no longer surpassed. The 11 cars we have to debut today, and they have achieved quite bright sales results when they have just launched, but when everyone starts, their sales have fallen all the way, and they have not reproduced when they have just been listed. brilliant. Today, let’s take a look at what the 11 “dedication, the peak” is experienced …
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On the 2016 Beijing Auto Show, Guangqi Chuanqi released a new medium-sized SUV to meet the growing seven SUV market demands, this car is GS8. The profile design of Chuanqi GS8 was stunned at the time. At that domestically produced car design, the GS8 has not been completely identified, and the shape of GS8 is indeed recognized, and it is also very domineering. It is worth mentioning that Chuanqi GS8 designer Zhang Fan once served in Daimler, we are familiar with Mercedes-Benz A, SL, SLK is the product he participated in the design.
In addition to the design is very stunning, Chuanqi GS8 is also very accurate in the product positioning of the year. At that time, 7 SUVs such as Toyota Hanta were very hot in China, but the price was high. Also discover independent brands, there is no 7 SUVs. The Chuanqi GS8 uses 2.0T engines, with the love letter 6AT gearbox, the power assembly is very mainstream, the price is controlled by 16.38-2598 million yuan, and Branda is 80,000.
However, the recent GAC official just predicts a new generation of GS8, the new car will be officially released in June. The new GS8’s largest highlight is to use the same THS II mixing system as the latest generation Toyota Hanlanta, and use a 2.0T high-efficiency engine, power and fuel consumption performance, and more expensive than Toyota Hanlan. Ok, it is still very worthy of our expectation!
At the Guangzhou Auto Show at the end of 2016, the Great Wall Motor issued a new high-end Brand Wey, Chinese name “Wei Pai”, and the first model of Wey brand is VV7. I have experienced that the classmates who have released the listing in the Vv7 should all know that the VV7 of the year is really a gun, after all, its designer is the front BMW designer Pierre Middot; Le Klek (now left), extremely good at sports SUV model design, the previous generation of BMW X6, X5M, X6M and other SUV are all his works. For this reason, Great Wall Motor invited Pierre to become a designer of Wey brand in 2014. He didn’t lose its own answer. The VV7 just released the pig’s value peak, let countless consumers realize It turns out that Chinese brands can also make such a beautiful car.
Shanghai Auto Show, VV7, officially listed in April 2017, the price range of 16.78-188,800 yuan. Although it is not cheap, it is not cheap, but with excellent value, and very comfortable and heavy ride, VV7 has won many consumers’ favorite, and the sales of less than half a month will break through 10,000 units.
[123However, as VV7 users have used hours, some of the shortcomings of this car began to reveal, and the biggest problem is fuel consumption. Since VV7 is too paying attention to the configuration of the vehicle, the driving thickness and the sound insulation, the body stack is too much, resulting in a lot of weight of the whole vehicle! To know that the VV7’s car is only 4749mm, and the size of the medium is close, and the mass of the medium SUV is positioned. The front drive version, the car is not 1.7 tons, 300kg is 300kg than VV7! For this reason, the 2.0T VV7 average fuel consumption reached around 12L / 100km, which is undoubtedly a small burden for consumers who spend more than 100,000 buy cars
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So, in the first half of the month, the good sales volume is obtained with excellent texture and the beautiful shape, but with the increase in the use of users, VV7 is driving and fuel-consuming word of mouth without everyone. Imagine as good, sales gradually fall. Subsequent 2020 models, the shape is basically unchanged, and everyone has formed a certain aesthetic fatigue. Now there are hundreds of monthly sales …
Pierre Midd 2; Leklake
About Wey’s designer, there is still a story, when the Great Wall asked Pierre to China, promised his office and living place as Shanghai, as a The internationalization of internationalization is still very attractive for Pierre’s Belgium. As a result, when he came to China, it was found that work and life must be in Hebei Baoding in Great Wall, whether it is developed or a living standard. It is because of this, and Pierre is joining the Great Wall. After 3 years, I chose to leave, go to South Korea to join the Kia Company.
However, recent Wey brands have launched a productive flagship model – Mocha, replacing the latest 2.0T + 48V system in Great Wall And the world’s first 9-speed wet dual-clutch gearbox, the whole vehicle has also made more lightweight design compared to VV7, which has a significant improvement in power and fuel consumption, or will become a domestic high-end SUV. Black horse.
July 15, 2010, FAW-Volkswagen CC official Listed, the guidance price is 25.28-299,800 yuan. As a coupe with the same period, the same power assembly (1.8T / 2.0T + 6DSG) coupe, the biggest selling point in CC is the appearance of the ganya and the frameless door. It is also because of this, it can be around 30,000 pieces than the same power specification!
While CC has a high return rate at the time, the CC slip-in-style is caused for Chinese consumers 10 years ago. The rear row head spatial bureau is really persuaded. Plus the CC of the initial listing is 4 models, which is the central location of the rear row and no cushion. This is a traitor for the Chinese who uses more vehicles.
Despite this, the CC is still stabilizing with a super-high value and a frameless door. Although the average monthly sales of about 4,000 sets is now not much, it is more cheaper and more practical, and the monthly sales are not more than 6,000. In this way, the sales of CCs have been excellent.
However, the good view is not long, and the time has been in 2013. When the public launches the medium-term change CC in the Shanghai Auto Show, there are countless cars fans directly. How did the front face of this cc be the same as Magotan? The four-ring taillights of the original peanut model have also become old and conservative, and it does not meet the temperament of CC. For this reason, CC lost its strongest competitiveness, the high price of the new model 25.28-34.28 million yuan, also allowed it and the 1.8T Audi A4L of the same period in the same price range, That natural, no one will spend the same price to buy a renamed Magotan.
Although nowThe new generation of CCs have retrieved the value of the color, and there is also the use of the back tail. It is also the design of B-Benz C-class, Audi A4L and other luxury brands, the terminal selling price, or put The market space of CC is compressed to the ultimate, and it is impossible to reproduce the peak …
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When the influence of the Korean car in China is very large, the consumer recognition is also very high. Therefore, the name of the name is not expensive, the space is spacious, and the shape of the outer shape is very good, and 6,000 units have been sold in the first month, and it has been stabilized in 10,000. Table or more. And since the mature and reliable power assembly and the platform are used, the quality of the name map is also very stable, which can be said to be sales and word of mouth double harvest.
The peak period of the name is very long, from November 2013, has continued until early 2018. In 2018, the name and even the whole Korean car ushered in an unprecedented cold wave. Because South Korea deploys the continuous fermentation of “Sad” incident, the Chinese have a strong resistance to anything that has been hooked with “Korea”, and the Korean car has naturally been hit hard, and the modern name is hot at the time. The picture is directly linked, and this is falling into a trough.
In the past two years, the Korean car began to show recovery in China, and modernization has introduced a replacement in March this year. The new map has a large change in shape interiors, and the power system has used the latest 1.5T launch in addition to the original 1.8L machine.Machine, the guide price is also maintained at 13.38-168,800 yuan affordable intervals.
As the Volkswage Sagitar, Toyota Asian lion, Geely Star Rui, etc. More and more A +-level sedan appears, the name is subdivided The market competition has reached unprecedented extent. In this, the new name is in order to survive, once again show the “cost-effective” characteristics of the Korean car. Therefore, if you are a budget is not so abundant, at the same time, it is still a very recommended choice.
, in 2015, China’s SUV market ushered in the blowout period, In particular, the joint venture headed by Hanlands is a market that many manufacturers want to seize. So Ford has launched a new domestic sharp boundaries in April 2015, which used the new Toyota Handa Da, which was listed in the morning.
Compared with the design of the 5th rocks in the overseas version, the domestic sharp boundaries have modified the shape of the body C column, which is changed. Straight design style and joined the third row of seats. The 4878mm of the car and the 2850mm wheelbase are longer than the new Hanland Da, which has just been listed, 2.7T V6 engine power performance is also called strong.
More severe is nowThe sharp border is already a 6-year-old old car, and the competitors have just completed the big replacement, using TNGA architecture and the latest hybrid system, and even got a version of the crown standard! But British seems to have not launched the idea of replacement of sharp boundaries, but changed an interior, renamed “sharp bord PLUS” to continue sales. At this point of view, in front of the offensive of New Handa, this brilliant SUV is more difficult.
said Baojun 730, it is definitely a low price in the first few years The most representative models in MPV, helping SAIC with Wulinghong Lights in the same time, helping SAIC, Mili, for accountant for domestic and low-end vans and MPV markets. But from the positioning, Baojun 730 and Wuling Hongguang are very different, in which Wuling Hongguang is a front rear, the rear whole bridge is suspended, and the Baojun 730 is the front front drive, the rear torque beam suspension structure Authentic MPV model.
In 2014, Baojun 730 has been listed with 6.48-818 million people’s prices, and more spacious than Wuling Hongguang. After the experience of the experience, I won the favorite of many users. The first month of the listing broke through 12,000 units. After that, it was even more than the way, and the monthly sales of 3,40,000 is normal. It is definitely the representative of the peak. At the end of 2017, the peak of Baojun 730 stopped …
This year, BYD launched A heavy model Song Max, which is the first model of the Agiyo knife design of BYD’s new design, using the famous Dragonface design language, very beautiful, and the 1.5T engine is used, and there is 6 speed doubles Clutch gearbox. And the Baojun 730, although there is also a 1.5T engine, but the gearbox is always a big problem. In addition to manual block, there is a very unwiserable AMT semi-automatic transmission, follow-up to barely append a 6-speed double clutch .
In the case of prices, Baojun 730 is in front of the Song Max, whether it is shape, interior, configuration, and power assembly, which leads to Baojun. Sales directly landslide after listed in Song Max. At the end of 2017, at the beginning of 2018, the sales of the two have even have a strong relevant situation. The higher the sales volume of Song MAX, the sales volume of Baojun 730, the more sales, the more sales, the more sales volume. Yes, as the consumption capacity of Chinese people is constantly upgrading, plus Chuan GM6, Geely Jiajie, etc. More and more competitive domestic MPV is born, Baojun 730’s market is constantly compressed, and now there is only 2,000 sets left. The monthly sales volume.
In 2015, Beiqi put closed for more than 50 years of German Baowo The car digged it from the grave and launched the first model BX7 after resurrection, and even selected the first year of the German Frankfurt Auto Show, and wanted to create a pure German description image. At the Beijing Auto Show in the second year, domestic Baowo BX7 is officially launched, this medium-sized SUV is equipped with 2.0T engine and love letter 6AT gearbox, the price of 16.98-3028 million, is slightly lower than the Volkswagen Tiguan L. .
Perhaps Chinese consumers have too obsessed with “Germany”, seeing Baowo’s German brand, I can’t help myself. Desire, BX7 listed on the first month, more than 5,000 vehicles were sold! This can be said to be a miracle for a brandless brand in China! But it didn’t expect that the sales of BX7 listed on the first month of BX7 became the peak of sales of the entire car, and then the same diasented thousands of miles, only used a year to fall into three digits … Today is In order to fell in order to fall, there is no two digits …..
Intrinsically, BX7 is highly open to a large extent to be “German descent” is the persistence, even if there is a dealer, “BBThe propaganda slogan of Ba “, directly put Baowa and Mercedes-Benz BMM Audi … very obvious, this propaganda method will not only let consumers sell, but will recruit netizens and fans to Baowo brands Cold mortiosis, this is undoubted to be a kind of harm for those who have purchased Baowo; and for Baowa’s potential consumers, it is inevitable that they will choose to turn away because they have been ridicpeled.
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More importantly, the BX7 own product force is not too big, the so-called German technology is just the bottom dish to imitate the old Tour of the PQ35 platform, 2.0T The engine is also reversed EA888, and only one love is 6AT is a reliable hardware. In this way, the “German car” born in the suburbs of Beijing has experienced a short-term peak of 1 month, rapidly Submerged in China’s car sea … After the sales of Baowa has not improved, Beiqi Futian has to sell Baodi brand to Shenzhou car … therefore, those who want to experience Baowo “German The classmate, you can also go to Shenzhou to rent a feeling ~
[ 123] At the beginning of 2019, the public announced that Jetta officially became the independent sub-brand for the Chinese market, and the first car of Jetta brand was a compact SUV VS5. This car used the public MQB-A1 platform to create, and SAIC Volkswagen is a model of the platform, the price is only 8.48-11.28 million yuan.
The shape of the Jetta VS5 is a typical mass style In addition to China.com and the car standard, other lines and proportions have almost no difference between the way. For VS5, the three items are the most competitive places, such as the chassis use the mass MQB platform, and all standard Former McAfson, the latter multi-link independent suspension, all-line standard 150 horsepower 1.4T EA211 high-power engine, the gearbox also uses more smooth and reliable love letter 6at, not the public’s 7-speed dry double Clutch.
With the three major rear books, and the ultra-high price / performance ratio, the Jetta VS5 is listed and red, and the first month sold nearly 13,000. However, after experiencing the first month of the first month, the sales of VS5 appeared significantly, and the monthly sales had been on 7,000 units. The reason, or because VS5 has a very reliable three major pieces, but after all, there is no big standard that symbolizes the senior identity, which is very difficult for Chinese consumers.
The VS5 is not advantageous in size, configuration, and interior materials than the pure self-primary brand. Therefore, in the current VS5’s major consumer group, most of them pay more attention to three quality, and users who have no excessive pursuit of brand and internal texture, belong to a typical pragmatic.
October 2016, Geely released a new high-end brand packet And published the concept car of the packet 01. In November 2017 after the concept car debuted in November 2017, the leader 01 was officially listed in China, which was positioned in compact SUV, priced at 15.88-2200,000 yuan, this pricing is definitely considerable to a domestic brand compact SUV. Bold!
The reason why the catented 01 dare to sell high prices, mainly for their own products. First, the leader 01 uses the CMA platform developed by Geely and Volvo, and the Volvo XC40 is the same platform model. In terms of power assemblies, the early listing packets are equipped with a 2.0T low-power engine from Volvo, the maximum power 190 horsepower, matches 7-speed wet double clutch and love letter 6AT gearbox.
Due to the use of Volvo’s platform and power, plus the design and tuning of the European team, or the leader 01 seems to be on It’s more than other domestic brand models than the same time.Texture, even if compared some joint venture SUVs, it is completely inadvertent. At this point, coupled with the pile brand for the promotion of young, small-sized, European descent, and the sales experience after the pick-up 01 is available in good performance.
The first half of the year after the listing, the monthly sales of the leader 01 have been stable in 8,000 units, which is more than 150,000 prices. China SUV is a very rare thing. However, with the increase in the increase in the amount, some of the problems of the user use, some of the Qip 01 also begins to appear. For example, although the vehicle provides lifelong warranty, this also means that you must go to 4S store maintenance, and the maintenance price of the leader 01 is not cheap. Everyday use has to add 95 gasoline, which is very difficult to buy a domestic car user. expenditure.
Further, the catented 01 has also exploded over the upgrade of ECU, and the power drop fuel consumption increased, turning to the column rust, and the driver crash. Also let the gathered word of mouth have fallen. At the same time, in June 2018, the leader launched a coupe SUV paters 02, the price is lower than 01, the storm is younger, and more in line with the taste of the young users, and crossed the 01 market to a certain extent. .
Although Zhongtai cars have waved goodbye to us, this does not hinder The story of SR9 streams the ages. In November 2016, the “Porsche Macan” produced by Zhongtai Automobile was officially launched, and the official name was SR9, the price of 10.88-161,800 yuan. There is no controversy, everyone pays attention to the Zhongtai SR9, the core reason is because its shape is almost unlikely to copy Porsche Macan, and even the interiors have maintained a highly similar design.
Even though there are countless fans netizens on the shameless plagiarism of SR9, but still fail to stop some users of the face to choose Especially in the third or fourth tours, spend 100,000 heads to buy an SR9, then changeSet of time-hearted labels, it is quite awkward. Therefore, the SR9 listed on the first month sold more than 3,000 units, and the second month is sold out of more than 6,000! The hot sale of SR9 has even appeared a lot of car owners to pretend to be rich in the second generation. The case of success in high imitation Porsche
However, over time The landscape, SR9 hypothesis is torn, but exposed is not only a hypocritical heart, but also a bad quality. Although the shape is very good, the hardware of SR9 is a cheap product. The reliability is very poor. If you buy a hand, you will start to repair the factory to repair the car. This is how you are in your own, you can endure. ?
Therefore, SR9 has quickly slipped after the short-term peak of the listing, and the sales volume is thousands of feet. If you buy it, it will become countless Netizens ridicule objects. At the end of 2018, SR9 was suspended, and the short 2 years of life was over. Subsequently, Zhongtai brand also did not escape the downstream of the fate because of not good management.
In order to be like the word of mouth, sales in the car, Beijing Modern in October 2018 launched a main performance and manipulated compact car Fith, this car used 1.6T engines from modern home steel, maximum power 204 horsepower, maximum torque 265nmiddot; M, With a 7-speed dual clutch gearbox, 0-100km / h accelerate the original factory can do 6.8 seconds, more faster than the national 5 emissions in the same time!
However, after less than 1 year in the Fith, Dongfeng Honda launched a medium-term change in May 2019. More in shape, and some configuration also have a highly identified middle exhaust, coupled with Honda brand’s more perfect market modification environment, you have to admit, Civic YYDS!
worse, the in-year in the middle of the same year, C-IASIs announced the collision test results of Fith, Fith in 25 The percentage bias collision A column bent, only got M evaluation, directly triggered the word of mouth of the Fith.
In this way, Fithda’s sales under internal affair is rapidly decline, from 1.3 million stations from the peak period, now there is only 1000 The monthly sales level is level. It can be said that Fith is a modern brand in the last two years of the rare listing of products, but because of their own reason, it is a perfect interpretation of the peak of the exhibition …
There is no shortcut in life, and the car is not. You look at other models sales, reputation double harvest, then make eight nine-nine non-deprecated competitions, stealing the work on the cost; you look at a consumer group has a demand, regardless of this demand is correct, make a bottom line The product can’t help. The last result is nothing more, before the money earned by speculative, luck, and then took a reputation and then returned, interpretation of the tragedy story of “Being Peak”. This is also what people often say, the time is long, and wealth is difficult to do not match. The car market is that the time is long, and the sales are difficult to do not match the product.